Toronto ranks 8th on global city brand list

Canadians like to knock Toronto, but the rest of the world is quite fond of our nation’s biggest city. According to the latest bi-annual Anholt-GfK City Brands Index, Toronto has the eighth best brand in the world, up from 13th previously. Brand is measured by a concoction of perceived power and appeal. Toronto ranks particularly […]

Canadians like to knock Toronto, but the rest of the world is quite fond of our nation’s biggest city. According to the latest bi-annual Anholt-GfK City Brands Index, Toronto has the eighth best brand in the world, up from 13th previously. Brand is measured by a concoction of perceived power and appeal. Toronto ranks particularly well in the three “People” categories: safety, friendliness and culture.

London took the top spot this time around, overtaking Paris, which dropped to No. 3.

1. London (2 in 2011)
2. Sydney (3)
3. Paris (1)
4. New York (4)
5. Rome (6)
6. Washington D.C. (7)
7. Los Angeles (5)
8. Toronto (13)
9. Vienna (9)
10. Melbourne (8)

As for Toronto’s number eight spot, Canadians should feel a mix of pride and resentment. The ranking is the result of interviews with 5,144 people from 10 countries, but Canada wasn’t included (while Australia, a notably smaller nation, was). On the other hand, this means Toronto was visible enough to soar into the top 10 without Canadians weighing in.

This story originally appeared in Canadian Business

Brands Articles

Mail-order munchies

How companies are fulfilling consumers' quest for convenience and snacks

Canadian Olympic Committee selects Cossette as AOR

Agency to lead creative communications through Rio 2016

Drag queens help give Starbucks Canada video a jolt

The coffee chain is one of many brands targeting LGBT consumers

Subway and Disney team up for Big Hero 6 promotion

Twitter contest gives away tickets to advanced screenings across Canada

McCain’s new ad pushes versatility of fries – and fun

Creative showcases first major redesign for the company in more than 50 years

CMOs are being shut out when C-suites need them more than ever (Column)

Marketing has never been more important, but CMOs are often outside looking in

Following Shoppers Drug Mart’s dive into fresh

The retailer is adding fresh food to its offering. Is it just what consumers ordered?

Twist Image named digital AOR for Treasury Wine Estates

The WPP agency wins after a three-month, North America-wide review