Ubisoft’s ambitious campaign for Watch Dogs

An important new videogame franchise links mobile audiences to real-world chaos

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Brands Articles

Scotiabank ends Nuit Blanche art fest sponsorship

Sponsorship review takes bank's name off the event it helped build

Meridian seeks marketing domination with new campaign

Credit union hires Cundari to help drive brand awareness in a cluttered category

Why retailers should embrace beacons (Study)

Majority of shoppers are open to receiving messages relevant to their location

Clarks opens pop-up shop in Toronto

U.K. shoe company's first North American pop-up showcases its heritage

WestJet hopes to hit the internet jackpot with new stunt

Marketing goes behind-the-scenes as WestJet films its latest content piece

Sampler brings a bit of SaaS to product sampling

Enterprise platform automates and deeply analyzes free sample giveaways online

Using beacons to reveal the path to purchase

Freckle IoT uses beacons to help reach customers both in-store and out

Five things we learned at Marketing Evolution Summit

Why ownership doesn't matter anymore and other lessons from MES 2015

Walmart and 7-Eleven Canada team up on ecomm project

Online orders can be delivered for pickup at one of six convenient store locations