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Ubisoft’s ambitious campaign for Watch Dogs

An important new videogame franchise links mobile audiences to real-world chaos

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Brands Articles

La Roche-Posay sheds light on the perils of sensitive skin

L'Oréal Canada brand enlists model Jessica Langlois to share her story

Sport Chek pens a runner’s manifesto

Retailer continues its "All Sweat Is Equal" campaign with a new agency

Why more retailers are saying ‘I do’ to the bridal business

Le Château and Hudson's Bay are among the brands trying to court today's bride

TD Bank acquires Nordstrom credit card portfolio

Toronto bank acquires U.S. retailer's existing U.S. Visa and private label credit cards

The big middle is shrinking

Staying out of the shrinking mid-tier retail sector requires a total rethink: Atkinson

Taco Bell, Pizza Hut join chains nixing ‘artificial ingredients’

Facing pressure from smaller rivals, food giants are turning to wholesome ingredients

Kraft Singles plays mind games in online effort

Cheese brand introduces "A craving is a powerful thing" tagline

McDonald’s tricks consumers with ‘salad society’ pop-up

Fast food chain creates a fake restaurant brand to get consumers to try its salads

Infiniti tops on web for ‘virtual tire kicking’

High-end brand edges out Jeep and Lincoln in annual J.D. Power study