Vans Canada

Vans Canada selects its first-ever PR agency of record

Bicom Communications will handle media relations, product launches and more

Action sports footwear, apparel and accessories brand Vans has chosen Bicom Communications as its public relations agency of record for Canada.

Bicom won the account through a competitive RFP.  It’s the first time Vans Canada has hired a PR agency as an AOR.

The agency, which has offices in Toronto and Montreal, will handle media relations, influencer engagement and new product launch events for Vans.

In addition, Bicom will create strategies that incorporate traditional media, influencers and the public for Vans’ 50th anniversary celebrations this year, says Bicom partner Vicky Boudreau.

“We are extremely excited to start this journey with Bicom, given their long history of creative and inventive PR strategies. It is their ability to build strong relationships with media and influencers alike that drew us to Bicom,” said Alex Auchu, marketing manager of Vans Canada, in a release.

Add a comment

You must be to comment.

Create a Commenting Account

Brands Articles

Content Strategy: Setting the table to feed your business

Five steps to creating content that can nourish your audience and grow your brand

Metro launches online grocery with ‘fast and fresh’ promise

Service available for delivery or pickup in parts of Quebec

Casacom wins OnDeck after competitive review

Communications plan to include speaking engagements, events and business outreach

Underwear brand looks to Kwittken to boost awareness

MyPakage Apparel wants to make underwear for men cool

Ricardo Media looks to PR to promote English print mag

Bicom Communications will handle media and influencer relations to build awareness

Baby Box Canada connects CPGs with expecting parents

Non-profit organization has attracted more than 100,000 registrants in nine months

Watch This: Taco Bell throws a slumber party

The QSR turned one of its stores into an Airbnb for one night only

WD-40 creaks into the app space

The brand made an app to give doors a spooky creak for Halloween

Coke profit falls, but global volume up

Growth of Sprite and energy drink brands in North America offsets Diet Coke decline