VIDEO: Kraft asks consumers for their best ‘Oh’ face

Kraft Canada rewarded consumers for sharing their expressions of delight for an event in Toronto yesterday that promoted its Jello brand of pudding. The CPG company set up shop yesterday at the city’s Yonge-Dundas Square with an interactive vending machine that dispensed pudding treats when passersby stopped to make a “Jell-oh face” at the screen—”the […]

Kraft Canada rewarded consumers for sharing their expressions of delight for an event in Toronto yesterday that promoted its Jello brand of pudding.

The CPG company set up shop yesterday at the city’s Yonge-Dundas Square with an interactive vending machine that dispensed pudding treats when passersby stopped to make a “Jell-oh face” at the screen—”the expression you make when you taste something so delicious, so pleasantly fun and so unexpected that you just can’t contain yourself.”

The machine captured the image, which was posted on a digital billboard in the Square for 15-seconds. The photos were also shared on the brand’s Canadian Facebook page.

Edelman Public Relations (PR and social media), Mosaic (experiential marketing and in-store sampling) and MediaVest (advertising placement) worked with Kraft Canada on the campaign.

Videography by Pam Lau.

Brands Articles

How Baileys is extending its brand past the holiday season

The brand's plan for spring and summer: ice cream and frozen cocktails

Is your team equipped for change?

Change is an ongoing process that requires an open-mind and open communication

Tim Hortons, Burger King off to a good start, says CEO

Despite missing analyst estimates, company says it built a solid foundation for the future

Abercrombie & Fitch ditches ‘sexualized’ marketing

Retailer tries to distance itself from controversial images started by former CEO

Apply to bring home the bacon

Apply for Canada's best marketing job, Manager Bacon

Pepsi eliminating aspartame from its flagship diet pop

Decision in response to customer feedback

Holt Renfrew expanding its downtown Vancouver store

Retailer ups its game as competition heats up in the luxury goods market

How Apple defines ‘available’ (Column)

Apple Watch pre-orders delayed until June