Kraft Canada rewarded consumers for sharing their expressions of delight for an event in Toronto yesterday that promoted its Jello brand of pudding.
The CPG company set up shop yesterday at the city’s Yonge-Dundas Square with an interactive vending machine that dispensed pudding treats when passersby stopped to make a “Jell-oh face” at the screen—”the expression you make when you taste something so delicious, so pleasantly fun and so unexpected that you just can’t contain yourself.”
The machine captured the image, which was posted on a digital billboard in the Square for 15-seconds. The photos were also shared on the brand’s Canadian Facebook page.
Edelman Public Relations (PR and social media), Mosaic (experiential marketing and in-store sampling) and MediaVest (advertising placement) worked with Kraft Canada on the campaign.
Videography by Pam Lau.