VIDEO: Kraft asks consumers for their best ‘Oh’ face

Kraft Canada rewarded consumers for sharing their expressions of delight for an event in Toronto yesterday that promoted its Jello brand of pudding. The CPG company set up shop yesterday at the city’s Yonge-Dundas Square with an interactive vending machine that dispensed pudding treats when passersby stopped to make a “Jell-oh face” at the screen—”the […]

Kraft Canada rewarded consumers for sharing their expressions of delight for an event in Toronto yesterday that promoted its Jello brand of pudding.

The CPG company set up shop yesterday at the city’s Yonge-Dundas Square with an interactive vending machine that dispensed pudding treats when passersby stopped to make a “Jell-oh face” at the screen—”the expression you make when you taste something so delicious, so pleasantly fun and so unexpected that you just can’t contain yourself.”

The machine captured the image, which was posted on a digital billboard in the Square for 15-seconds. The photos were also shared on the brand’s Canadian Facebook page.

Edelman Public Relations (PR and social media), Mosaic (experiential marketing and in-store sampling) and MediaVest (advertising placement) worked with Kraft Canada on the campaign.

Videography by Pam Lau.

Brands Articles

Pusateri’s to operate ‘food halls’ in Canadian Saks stores

Retailer to offer specialized sit-down food options and gourmet food products

President’s Choice launches ‘Colourful’ campaign

PC removes artificial flavours and colours from its products

Old El Paso hits home with restaurant-style dinner kits

TV, PR, in-store sampling, online and events support the recently-introduced line

Rexall launches ‘Shot for Shot’ program for kids in need

Program will help vaccinate children in northern Uganda

Twitter booth and a VIP Mom keep the buzz going for Target

Retailer gives consumers a behind-the-scenes look during Fashion Week

Tesla’s chief driver of success: masculinity (Column)

Markus Giesler on how-to better understand Tesla's value as a masculinity symbol

Coke replaces CMO as soda sales remain flat

Company vows to continue to work to improve the quality of its marketing

The YouTubers CMOs need to meet

Four made-in-Canada YouTube channels brands should become acquainted with