VIDEO: Kraft asks consumers for their best ‘Oh’ face

Kraft Canada rewarded consumers for sharing their expressions of delight for an event in Toronto yesterday that promoted its Jello brand of pudding. The CPG company set up shop yesterday at the city’s Yonge-Dundas Square with an interactive vending machine that dispensed pudding treats when passersby stopped to make a “Jell-oh face” at the screen—”the […]

Kraft Canada rewarded consumers for sharing their expressions of delight for an event in Toronto yesterday that promoted its Jello brand of pudding.

The CPG company set up shop yesterday at the city’s Yonge-Dundas Square with an interactive vending machine that dispensed pudding treats when passersby stopped to make a “Jell-oh face” at the screen—”the expression you make when you taste something so delicious, so pleasantly fun and so unexpected that you just can’t contain yourself.”

The machine captured the image, which was posted on a digital billboard in the Square for 15-seconds. The photos were also shared on the brand’s Canadian Facebook page.

Edelman Public Relations (PR and social media), Mosaic (experiential marketing and in-store sampling) and MediaVest (advertising placement) worked with Kraft Canada on the campaign.

Videography by Pam Lau.

Brands Articles

Pressboard ranks the best of brand content partnerships

10 publisher/brand collaborations worth studying

Porsche sells Canada its Macan by celebrating bicycles

Online short films focus on those who represent Porsche brand attributes

Uber’s marketing must mature to live up to $18 billion

The tech bubble taught us to watch out for marketing this dorky

Searchlight Capital buys M&M Meat Shops

Private equity firm gets into frozen foods

Aeroplan: 30 years of loyalty

SPONSORED CONTENT: Aeroplan's Chris Willoughby

Staples puts price at the heart of back-to-school campaign

Going up against Walmart and Target with its biggest campaign of the year

Kraft searches for Canada’s Ultimate Food Hacker

Contest winner will receive $25,000 and opportunity to create new recipes

VOCAB ready to raise funds for African orphanage

Meet Me in Africa will tackle one key project a year

Schick bids young men to think more about their shave routine

'Don't be like dad' is the message behind a new integrated campaign