Visa makes a fast ad splash after Canadian wins

Visa is moving fast to congratulate Canada’s medal winners during the London 2012 Olympics. Canadian swimmer Brent Hayden won a bronze in the 100-metre freestyle on Wednesday, and Visa was able to congratulate him with a “real-time” TV billboard during the first ad break after he received his medal. The short spot showed Hayden celebrating […]

Visa is moving fast to congratulate Canada’s medal winners during the London 2012 Olympics.

Canadian swimmer Brent Hayden won a bronze in the 100-metre freestyle on Wednesday, and Visa was able to congratulate him with a “real-time” TV billboard during the first ad break after he received his medal.

The short spot showed Hayden celebrating after a race during the London 2012 Olympic Games and a voiceover congratulating him on winning bronze. Visa ran a similar spot for Canadian diver Emilie Heymans after her fourth career medal win, this one in women’s synchronized 3-metre springboard.

Visa, a global Olympic sponsor for 26 years, started running¬†congratulatory spots during the¬†Beijing¬†2008 Olympic Games. And for 2012, the credit card giant describes its “Go World” campaign as “the largest global and most social initiative in company history,” running in more than 70 countries.

“Congratulations Brent” was produced by TBWA\Toronto.

Brands Articles

ACA now accepting Gold Medal nominations for 2015

This year's winner to be honoured at the Marketing Awards

Nordstrom: The luxury chain that does everything right

Shrewd PR and customer service among the reasons Canadian retailers should be wary

BMW rolls out branded content

Three well-known Toronto-based personalities showcase X models

B.C. craft brewer asks consumers to thicken the plot

Central City Brewers + Distillers introduces character-based beers from "mythical world"

Ford goes ‘back to basics’

Car company helps bloggers escape from the daily grind with recent event series

Etsy formally files for IPO worth up to $100M

Nearly 20 million people made at least one purchase through the online retailer last year

Target Canada has some explaining to do

Vendors demand answers before the retailer closes up shop in Canada in May

Subway uses wifi for giveaway

Partnership with Turnstyle Solutions provides new customer reward system