Visa makes a fast ad splash after Canadian wins

Visa is moving fast to congratulate Canada’s medal winners during the London 2012 Olympics. Canadian swimmer Brent Hayden won a bronze in the 100-metre freestyle on Wednesday, and Visa was able to congratulate him with a “real-time” TV billboard during the first ad break after he received his medal. The short spot showed Hayden celebrating […]

Visa is moving fast to congratulate Canada’s medal winners during the London 2012 Olympics.

Canadian swimmer Brent Hayden won a bronze in the 100-metre freestyle on Wednesday, and Visa was able to congratulate him with a “real-time” TV billboard during the first ad break after he received his medal.

The short spot showed Hayden celebrating after a race during the London 2012 Olympic Games and a voiceover congratulating him on winning bronze. Visa ran a similar spot for Canadian diver Emilie Heymans after her fourth career medal win, this one in women’s synchronized 3-metre springboard.

Visa, a global Olympic sponsor for 26 years, started running congratulatory spots during the Beijing 2008 Olympic Games. And for 2012, the credit card giant describes its “Go World” campaign as “the largest global and most social initiative in company history,” running in more than 70 countries.

“Congratulations Brent” was produced by TBWA\Toronto.

Brands Articles

Sorry Canada, McDonald’s all-day breakfast is not for you

New from the fast food chain quickly becomes an election issue on Twitter

Sears Canada narrows operating loss

Struggling retailer says it had a "turning point" in the month of June

McDonald’s to offer all-day breakfast in the U.S. next month

Fast food chain tweaking menu in a bid to boost dwindling sales

Reitmans’ plans for reinvention

New marketing and fashion focus aims to freshen up women's clothing brand

Sobeys Quebec offers certified humane chicken products

Products part of Sobeys new Compliments Naturally Simple private label

Torrid set to heat up Canada’s plus-size market

Yes, plus-size clothing can be this sexy

Mondelez picks four Canadian startups for shopper program

Beacon technology a big theme of redefining grocery shopping

The future looks good for Canadian retailers (Survey)

Strong sales attributed to better service

Watch This: John Lewis dances into our hearts

British retailer's charming new ad gets a musical assist from Elton John