Visa is moving fast to congratulate Canada’s medal winners during the London 2012 Olympics.
Canadian swimmer Brent Hayden won a bronze in the 100-metre freestyle on Wednesday, and Visa was able to congratulate him with a “real-time” TV billboard during the first ad break after he received his medal.
The short spot showed Hayden celebrating after a race during the London 2012 Olympic Games and a voiceover congratulating him on winning bronze. Visa ran a similar spot for Canadian diver Emilie Heymans after her fourth career medal win, this one in women’s synchronized 3-metre springboard.
Visa, a global Olympic sponsor for 26 years, started running congratulatory spots during the Beijing 2008 Olympic Games. And for 2012, the credit card giant describes its “Go World” campaign as “the largest global and most social initiative in company history,” running in more than 70 countries.
“Congratulations Brent” was produced by TBWA\Toronto.