Visa makes a fast ad splash after Canadian wins

Visa is moving fast to congratulate Canada’s medal winners during the London 2012 Olympics. Canadian swimmer Brent Hayden won a bronze in the 100-metre freestyle on Wednesday, and Visa was able to congratulate him with a “real-time” TV billboard during the first ad break after he received his medal. The short spot showed Hayden celebrating […]

Visa is moving fast to congratulate Canada’s medal winners during the London 2012 Olympics.

Canadian swimmer Brent Hayden won a bronze in the 100-metre freestyle on Wednesday, and Visa was able to congratulate him with a “real-time” TV billboard during the first ad break after he received his medal.

The short spot showed Hayden celebrating after a race during the London 2012 Olympic Games and a voiceover congratulating him on winning bronze. Visa ran a similar spot for Canadian diver Emilie Heymans after her fourth career medal win, this one in women’s synchronized 3-metre springboard.

Visa, a global Olympic sponsor for 26 years, started running congratulatory spots during the Beijing 2008 Olympic Games. And for 2012, the credit card giant describes its “Go World” campaign as “the largest global and most social initiative in company history,” running in more than 70 countries.

“Congratulations Brent” was produced by TBWA\Toronto.

Brands Articles

HBC closing two Home Outfitters

Move is part of plan to merge with Hudson's Bay Home brand and drive more sales online

Elvis spotted around GTA in new campaign

It’s viva… Blue Mountain, as celebration of all things Elvis marks 20th anniversary

Walmart marks Eid with Facebook recipe ad

Using digital and social to reach multicultural consumers

Target launches new photo-capturing app

In a Snap allows in-app shopping

Peanut Butter Cheerios teaches consumers #HowToDad

Move over, moms. It's dad's time to shine with a manifesto from Peanut Butter Cheerios

Insight Vacations taps Lisa Ray for ambassador role

International actress will bridge the gap between East and West

Chatter: A break-up call with Comcast turns into PR disaster

Brutal call captures an attempt to disconnect from service

Montana’s meaty foray into video marketing

123W's meat-for-service spot marks a change for Cara brand