Visa makes a fast ad splash after Canadian wins

Visa is moving fast to congratulate Canada’s medal winners during the London 2012 Olympics. Canadian swimmer Brent Hayden won a bronze in the 100-metre freestyle on Wednesday, and Visa was able to congratulate him with a “real-time” TV billboard during the first ad break after he received his medal. The short spot showed Hayden celebrating […]

Visa is moving fast to congratulate Canada’s medal winners during the London 2012 Olympics.

Canadian swimmer Brent Hayden won a bronze in the 100-metre freestyle on Wednesday, and Visa was able to congratulate him with a “real-time” TV billboard during the first ad break after he received his medal.

The short spot showed Hayden celebrating after a race during the London 2012 Olympic Games and a voiceover congratulating him on winning bronze. Visa ran a similar spot for Canadian diver Emilie Heymans after her fourth career medal win, this one in women’s synchronized 3-metre springboard.

Visa, a global Olympic sponsor for 26 years, started runningĀ congratulatory spots during theĀ BeijingĀ 2008 Olympic Games. And for 2012, the credit card giant describes its “Go World” campaign as “the largest global and most social initiative in company history,” running in more than 70 countries.

“Congratulations Brent” was produced by TBWA\Toronto.

Brands Articles

Your Marketing newsletters are changing

The Marketing Morning Filter is ending, but other newsletters are set to return

The List: North Strategic’s very big year

Prior to being picked up by MSLGroup, the PR shop brought in 15 new client wins

The biggest stories in Canadian marketing: 2016

A look back at the most read and shared news items from MarketingMag.ca

Media Profile teams with global PR group

PRGN welcomes Toronto agency as first Canadian partner

Stereo+ unveils brand overhaul from Lg2boutique

How to to introduce a 35-year-old chain to younger shoppers

The List: Wattpad’s evolving influence

The first of our selections for the biggest newsmakers of 2016

Sears Canada takes a gamble on groceries

Losses more than double in Q3 report, but food markets set to arrive

Big opportunities await in the new age of CSR (column)

Overwhelmed consumers want to outsource their consciences, but it requires deep trust

Mintel predicts packaging trends for 2017

Research firm says intelligent, experiential packaging will lead consumer experiences