VOCAB ready to raise funds for African orphanage

Meet Me in Africa will tackle one key project a year

Toronto’s VOCAB Communications (Voice of Canadian and American Brands) is holding a kick-off event to help raise funds for children in Arusha, Tanzania.

The event, which takes place Aug. 20 at Toronto’s Speakeasy 21, is run under the PR firm’s philanthropic arm, Meet Me in Africa. It will feature Juno Award winner Jully Black and Alysha Brilla, a Juno award-nominated Tanzanian-Canadian musician.

Meet Me In Africa was created by VOCAB Communications founder, Chrissy Newton, who visited Arusha on a media trip in 2012. During her visit, she met a group of children at the Mama Jane Orphanage and decided to help upon her return home.

“I fell in love with the kids and fell in love with Mama Jane,” said Newton. “You can’t just go to Africa and go into some really underdeveloped areas and not come out changed.”

Newton returned to Arusha in 2013 and got a greater sense of what’s needed at the orphanage. Newton and a team of volunteers plan to visit the orphanage once a year and work directly on one project focusing on construction, education or agriculture.

For 2014, the goal is to build an outdoor kitchen and wooden fence. Newton said all funds raised from the event will go directly to the projects, including hiring local tradespeople. “[The project] may seem small, but it’s big for the orphanage,” said Newton, adding that cooking at the facility is currently done outdoors.

On the CSR front, Newton said the agency’s philanthropic endeavors can help VOCAB and puts the agency in a great light. “But to be honest, that’s exactly who we are inside.”

Brands Articles

2015 Media Innovation Award jury wraps up deliberations

13 industry leaders have chosen their medalists and Best of Show

Extension: ‘Best of 2015′ contenders get one more week

Marketer, media player, tech player and agency nominations accepted until Oct. 16

‘Tis the season? Retailers start stocking holiday merchandise

Canadian Tire, Walmart, Hudson's Bay preparing for Christmas shopping

Geox hires Canadian AOR to boost social, online presence

MacIntyre Communications takes over account from The PR Department

New Balance runs with Apex PR after competitive pitch

Toronto firm to provide full service public relations, social media and more

Influencer marketing agency IZEA launches Canadian office

Company works with 550,000 content creators globally including 14,000 in Canada

In a hurry? Starbucks has an order-ahead app for that

Coffee chain joins growing list of companies trying to appease time-starved customers

Scotiabank ends Nuit Blanche art fest sponsorship

Sponsorship review takes bank's name off the event it helped build