Wallmart

Walmart CEO talks better ecommerce and 3D printing

With sales sliding and pressures mounting, Walmart CEO Doug McMillon says the retail giant will show more digital innovation

Walmart‘s CEO Doug McMillon said the world’s largest retailer’s task is to more quickly bring e-commerce together with physical stores to better serve shoppers.

At Walmart Stores Inc.’s annual shareholders meeting on Friday, McMillon talked about a service that Walmart offers at its Asda.com website in the U.K., where customers can order groceries online and then pick them up from trucks at various pickup points. He also showed off miniature figures of executives to illustrate how some Walmart stores have been using 3D printers to create miniature figurines for customers in the U.K.

“Our purpose of saving people money will always be relevant, but we’ll do it in new ways,” said McMillon, a 23-year-old Walmart veteran who took over as CEO in February. “We need to be at the forefront of innovation and technology.”

McMillon’s remarks come at a time when the retailer is seeking to address concerns over its declining sales and business practices at home and overseas. About 14,000 Walmart workers around the world attended the meeting, which as usual had celebrity entertainment: Actor Harry Connick Jr. was master of ceremonies and Pharrell and Robin Thicke performed.

Despite the festivities, Walmart is under scrutiny. Revenue at established Walmart stores in the U.S. has declined for five consecutive quarters. The number of customers has also fallen six quarters in a row at the division, which accounts for 60% of the company’s total sales.

Like many other retailers that cater to working-class Americans, Walmart has been hurt by an uneven economic recovery that has benefited well-heeled shoppers more than those in the lower-income rungs. Moreover, shoppers are increasingly looking for lower prices at online rivals like Amazon.com and at dollar chains and pharmacies.

As a result, Walmart is opening more small stores, like Walmart Express and Neighborhood Markets. It’s also pushing online grocery services. It’s also adding money transfers and other services to cater to low-income shoppers. Meanwhile, Walmart has more than tripled the number of items it sells online to more than seven million from two million just 18 months ago.

At the same time, Walmart is still facing critics who argue that its workers’ wages are skimpy. The issue came up at Friday’s meeting when a worker, Charmaine Givens-Thomas, introduced a shareholder proposal for an independent chairman. “Something is wrong when the richest family in America pays hundreds of thousands of workers so little that they cannot survive without public assistance,” she said.

Walmart also is facing tough ethical questions overseas as it continues to confront concerns over how it handled bribery allegations that surfaced in April 2012 at its Mexican unit. The company is being pressured to increase its oversight of factories abroad following a building collapse in April 2013 in Bangladesh that killed more than 1,100 garment workers. Walmart wasn’t using any of the factories in the building at the time of the collapse, but it is the second-largest retail buyer of clothing in Bangladesh.

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