Tims1

Watch This: A dark surprise (Tim Hortons)

Tim Hortons has never seemed terribly eager to shift its marketing tone away from early-morning-hockey-steaming-cup-of-Canadiana. Its agency JWT has varied the vibe a bit over the last year, and has pulled off an interesting stunt here for the launch of the chain’s dark roast blend.

Agency: JWT Toronto
Art director: Dan Bache
Copywriter: Henry Park
Creative directors: Ryan Spelliscy, Paul Wales
Chief creative officer: Brent Choi
Senior producer: Elana Olavesen
Director: Neil Tardio
Production: Partners Film Company
Post-production: Alter Ego
Editing house: Married to Giants
Music house: Tattoo Sound & Music

Brands Articles

Kids Help Phone reaches out with fundraising campaign

Charity's first mass campaign since 2012 targets female donors

Yellow Pages Expands Reach of New Dining App

Second lifestyle app integrates Bookenda and Dine.TO acquisitions

How VW gets beyond TV to connect with drivers

Can an industry built on TV advertising find relevance online?

Minions have overrun General Mills Canada

Expect to see Universal's little, yellow, adorable monsters on everything

Sour lemons are a sweet thing for Plan Canada

A new summer social challenge to raise money for 'Because I Am A Girl'

Porter Airlines fined over anti-spam compliance

$150,000 for allegedly leaving "unsubscribe" off commercial emails

Inside Facebook: Shifts in marketing and mobile strategy

Is Facebook even a social media company anymore?

The AOL Sessions – The viewability lightning rod

The value of viewability vs. attribution