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Watch This: A dark surprise (Tim Hortons)

Tim Hortons has never seemed terribly eager to shift its marketing tone away from early-morning-hockey-steaming-cup-of-Canadiana. Its agency JWT has varied the vibe a bit over the last year, and has pulled off an interesting stunt here for the launch of the chain’s dark roast blend.

Agency: JWT Toronto
Art director: Dan Bache
Copywriter: Henry Park
Creative directors: Ryan Spelliscy, Paul Wales
Chief creative officer: Brent Choi
Senior producer: Elana Olavesen
Director: Neil Tardio
Production: Partners Film Company
Post-production: Alter Ego
Editing house: Married to Giants
Music house: Tattoo Sound & Music

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