Watch This: A dark surprise (Tim Hortons)

Tim Hortons has never seemed terribly eager to shift its marketing tone away from early-morning-hockey-steaming-cup-of-Canadiana. Its agency JWT has varied the vibe a bit over the last year, and has pulled off an interesting stunt here for the launch of the chain’s dark roast blend.

Agency: JWT Toronto
Art director: Dan Bache
Copywriter: Henry Park
Creative directors: Ryan Spelliscy, Paul Wales
Chief creative officer: Brent Choi
Senior producer: Elana Olavesen
Director: Neil Tardio
Production: Partners Film Company
Post-production: Alter Ego
Editing house: Married to Giants
Music house: Tattoo Sound & Music

Brands Articles

CFL unveils new logo, slogan for league

CFL commissioner hopes to attract more younger fans with new look

Loblaw gives shoppers major market moments

National program benefits staff as much as it does shoppers says marketing director

Harry Rosen sorry, not sorry for playing Trump card

Promotional postcard plays off presidential hopeful's controversial views on immigration

RBC pushes a new holiday tradition

Financial company encourages clients to redeem points for gifts in new campaign

Airbnb partners with MLSE on sleepover promotion

Contest gives Canadians the chance to stay in a customized suite at the ACC

3M Canada sticks with millennials for awareness tour

Post-it brand successfully connects with consumers through Twitter activation

Urban Barn hires firm for Quebec expansion

Furniture and home décor retailer opens its first stores in the province this month

DentsuBos to defend Fido account

Toronto agency could go from working on parts of the account to all of it