Watch This: A vicarious hockey miracle (Netflix)

Ah, the locker room speech. Fertile ground for both inspiration and comedy. DDB Vancouver‘s TV spot for Netflix puts veteran commercial actor Neil Crone in the coach’s shoes, but the words that come out of his mouth aren’t quite what you’d expect from the situation. (Also, for my money, Crone’s character is referencing the greatest […]

Ah, the locker room speech. Fertile ground for both inspiration and comedy. DDB Vancouver‘s TV spot for Netflix puts veteran commercial actor Neil Crone in the coach’s shoes, but the words that come out of his mouth aren’t quite what you’d expect from the situation.

(Also, for my money, Crone’s character is referencing the greatest sports speech of all time: Herb Brooks’ speech to the 1980 U.S. Men’s Hockey Team.)

Agency: DDB Canada Vancouver
Associate creative director: Daryl Gardiner
Copywriter: Jessica Schnurr
Art director: Daryl Gardiner
Executive creative director: Dean Lee, Cosmo Campbell
Creative director: Dean Lee, Josh Fehr
Production company: Partners Films
Director: Michael Downing
Post-production: Cycle Media
Audio house: Wave Productions
Media company: MEC Global

Brands Articles

Aeropostale exits Canada as it files for bankruptcy in the U.S.

The casual clothing retailer is not saying how many Canadian jobs will be impacted

Taco Bell casts customers in a ‘cheesy’ throwback ad

The QSR channels '90s nostalgia in its latest bid for millennial love

TSO getting in tune with digital

A quarter of its media budget now devoted to digital, with plans to break the 30% threshold next year

Drake takes flight over Toronto

Aerial banner promotes rapper's newest album, Views

‘Bringer of Rain’ ups his marketing game

Toronto Blue Jays third baseman Josh Donaldson signs on to promote Flow Water

Marketing Awards 2016: Multicultural jury and shorlist

Winners to be announced at The Carlu in Toronto June 2

Sport Chek celebrates Raptors’ win in timely fashion

Out-of-home campaign celebrating victory launches within minutes of final buzzer

Former Roots executive takes the reigns at Kit and Ace

Wendy Bennison tasked with overseeing the retail brand's expansion

Brands going retail — sporting goods lead the way

Opportunities at retail to connect with the end consumer are endless and exciting