Watch This: A vicarious hockey miracle (Netflix)

Ah, the locker room speech. Fertile ground for both inspiration and comedy. DDB Vancouver‘s TV spot for Netflix puts veteran commercial actor Neil Crone in the coach’s shoes, but the words that come out of his mouth aren’t quite what you’d expect from the situation. (Also, for my money, Crone’s character is referencing the greatest […]

Ah, the locker room speech. Fertile ground for both inspiration and comedy. DDB Vancouver‘s TV spot for Netflix puts veteran commercial actor Neil Crone in the coach’s shoes, but the words that come out of his mouth aren’t quite what you’d expect from the situation.

(Also, for my money, Crone’s character is referencing the greatest sports speech of all time: Herb Brooks’ speech to the 1980 U.S. Men’s Hockey Team.)

Agency: DDB Canada Vancouver
Associate creative director: Daryl Gardiner
Copywriter: Jessica Schnurr
Art director: Daryl Gardiner
Executive creative director: Dean Lee, Cosmo Campbell
Creative director: Dean Lee, Josh Fehr
Production company: Partners Films
Director: Michael Downing
Post-production: Cycle Media
Audio house: Wave Productions
Media company: MEC Global

Brands Articles

Inside Walmart Canada’s mobile shopping app

Mobile overtakes desktop as the largest source of traffic to retailer's digital properties

Philly transforms the everyday in new campaign

Effort from Leo Burnett is the brand's first under the new Kraft Heinz Co. banner

Tim Hortons plans Southeast Asia expansion

Coffee shop chain plans to open locations in the Philippines 'as soon as possible'

Coca-Cola cuts sales outlook amid weak demand

To offset decline, Cola maker is raising prices and putting drinks in premium packing

Sears Canada president leaving job less than a year in

Carrie Kirkman will continue to work with the retailer in an advisory role

WestJet hires new director of marketing

Rob Daintree joins the brand via FGL Sports

Cineplex wants to talk about the weather

New campaign positions movies as a fall back option when weather doesn't cooperate

LCBO.com offers 5,000 products, $12 home delivery

LCBO president says sales site will boost Ontario wineries, breweries, cider producers

Lessons from Shop.ca and Beyond the Rack’s shortfalls

Despite failures in the Canadian ecomm space, there is still opportunity to grow