Watch This: Attack of the foodies! (Boston Pizza)

There’s a change in Boston Pizza’s menu. How much will its customers change? With a derisive swipe at “foodies,” Taxi adds a few simple digital effect to its latest for the restaurant chain. Agency: Taxi Art director: Scott Johnson Copywriter: Chris Duffett ECD: Darren Clarke CD: Niall Kelly Group account director: Edith Rosa Account director: […]

There’s a change in Boston Pizza’s menu. How much will its customers change? With a derisive swipe at “foodies,” Taxi adds a few simple digital effect to its latest for the restaurant chain.

Agency: Taxi
Art director: Scott Johnson
Copywriter: Chris Duffett
ECD: Darren Clarke
CD: Niall Kelly
Group account director: Edith Rosa
Account director: Anna Halfpenny
Account manager: Tamara Gervais
Production: Partners Film Co.
Director: Joachim Back
Editor: Ross Birchall
Visual FX: The Embassy Visual FX
Audio production: Grayson Matthews

Brands Articles

CMOs want the “brand” back in branded content

At IAB Engage, marketers for Molson, Kraft, Cara Foods talk branded content strategy

Airbnb signs deal to sponsor 2016 Rio Olympic Games

Online community is the Games' first alternative accommodations sponsor

Grey Canada gets a shot at Tequila Herradura

Brown-Forman brand awards digital CRM and below-the-line duties to WPP shop

Metro pairs fashion with food

Grocer partners with fashion magazine Flare on food-focused marketing campaign

Activia kicks off campaign with world record attempt

Yogurt brand positions itself as a "lifestyle partner" through Rogers Media partnership

HBO Canada gives fans a chance to sit on the Iron Throne

Selection of Game of Thrones products available at Toronto pop-up shop

Frank & Oak push pop-up competition in the U.S.

Montreal-based retailer is giving consumers the power to pick temporary locations

How to create an engaging flyer

Expert Patrick Rodmell shares five best practices that apply to all retail sectors

What the Heinz-Kraft merger could mean for Canada

Experts say deal will likely lead to layoffs as the two companies find ways to share costs