Watch This: Attack of the foodies! (Boston Pizza)

There’s a change in Boston Pizza’s menu. How much will its customers change? With a derisive swipe at “foodies,” Taxi adds a few simple digital effect to its latest for the restaurant chain. Agency: Taxi Art director: Scott Johnson Copywriter: Chris Duffett ECD: Darren Clarke CD: Niall Kelly Group account director: Edith Rosa Account director: […]

There’s a change in Boston Pizza’s menu. How much will its customers change? With a derisive swipe at “foodies,” Taxi adds a few simple digital effect to its latest for the restaurant chain.

Agency: Taxi
Art director: Scott Johnson
Copywriter: Chris Duffett
ECD: Darren Clarke
CD: Niall Kelly
Group account director: Edith Rosa
Account director: Anna Halfpenny
Account manager: Tamara Gervais
Production: Partners Film Co.
Director: Joachim Back
Editor: Ross Birchall
Visual FX: The Embassy Visual FX
Audio production: Grayson Matthews

Brands Articles

Your Marketing newsletters are changing

The Marketing Morning Filter is ending, but other newsletters are set to return

The List: North Strategic’s very big year

Prior to being picked up by MSLGroup, the PR shop brought in 15 new client wins

The biggest stories in Canadian marketing: 2016

A look back at the most read and shared news items from MarketingMag.ca

Media Profile teams with global PR group

PRGN welcomes Toronto agency as first Canadian partner

Stereo+ unveils brand overhaul from Lg2boutique

How to to introduce a 35-year-old chain to younger shoppers

The List: Wattpad’s evolving influence

The first of our selections for the biggest newsmakers of 2016

Sears Canada takes a gamble on groceries

Losses more than double in Q3 report, but food markets set to arrive

Big opportunities await in the new age of CSR (column)

Overwhelmed consumers want to outsource their consciences, but it requires deep trust

Mintel predicts packaging trends for 2017

Research firm says intelligent, experiential packaging will lead consumer experiences