Watch This: Attack of the foodies! (Boston Pizza)

There’s a change in Boston Pizza’s menu. How much will its customers change? With a derisive swipe at “foodies,” Taxi adds a few simple digital effect to its latest for the restaurant chain. Agency: Taxi Art director: Scott Johnson Copywriter: Chris Duffett ECD: Darren Clarke CD: Niall Kelly Group account director: Edith Rosa Account director: […]

There’s a change in Boston Pizza’s menu. How much will its customers change? With a derisive swipe at “foodies,” Taxi adds a few simple digital effect to its latest for the restaurant chain.

Agency: Taxi
Art director: Scott Johnson
Copywriter: Chris Duffett
ECD: Darren Clarke
CD: Niall Kelly
Group account director: Edith Rosa
Account director: Anna Halfpenny
Account manager: Tamara Gervais
Production: Partners Film Co.
Director: Joachim Back
Editor: Ross Birchall
Visual FX: The Embassy Visual FX
Audio production: Grayson Matthews

Brands Articles

Diageo launches Jeremiah Weed in Canada

Brand takes 'irreverent approach' to connect with millennials

Amazon expected to become top U.S. clothing retailer

Will ecommerce giant become the king of clothing in Canada?

Weak dollar not all bad news for retailers (Survey)

Canadians are rethinking their cross-border shopping trips

Are men underserved by online retailers or just more critical?

How gender is impacting online shopping habits and what retailers can do about it

Why Starbucks is winning at loyalty

Coffee chain sees record sales thanks in part to its rewards program

Telus partners with Aimia on loyalty program roll out

Telco to use 'Smart Button' software to help review and analyze customer data

The new reality of customer-centric marketing (Column)

Cundari CEO on creating content that provides value, engages brand advocates

What marketers can learn from… Marvel’s comeback

Great companies don't only make products, they build ecosystems