Watch This: Auto Trader and DDB

Trader Corporation tries to earn a little street cred for its AutoTrader.ca brand with a 30-second television commercial from DDB Canada. This is the first work from the agency (see below for more) since taking over the account from Toronto agency John St. earlier this year. OMD Canada was selected to handle media planning and […]

Trader Corporation tries to earn a little street cred for its AutoTrader.ca brand with a 30-second television commercial from DDB Canada.

This is the first work from the agency (see below for more) since taking over the account from Toronto agency John St. earlier this year. OMD Canada was selected to handle media planning and buying.

A release issued by DDB Canada last month stated that both agencies would be working together to help consumers recognize Auto Trader as “the No. 1 digital automotive destination in Canada” and not just printed automotive classifieds.

Brands Articles

Inside Walmart Canada’s mobile shopping app

Mobile overtakes desktop as the largest source of traffic to retailer's digital properties

Philly transforms the everyday in new campaign

Effort from Leo Burnett is the brand's first under the new Kraft Heinz Co. banner

Tim Hortons plans Southeast Asia expansion

Coffee shop chain plans to open locations in the Philippines 'as soon as possible'

Coca-Cola cuts sales outlook amid weak demand

To offset decline, Cola maker is raising prices and putting drinks in premium packing

Sears Canada president leaving job less than a year in

Carrie Kirkman will continue to work with the retailer in an advisory role

WestJet hires new director of marketing

Rob Daintree joins the brand via FGL Sports

Cineplex wants to talk about the weather

New campaign positions movies as a fall back option when weather doesn't cooperate

LCBO.com offers 5,000 products, $12 home delivery

LCBO president says sales site will boost Ontario wineries, breweries, cider producers

Lessons from Shop.ca and Beyond the Rack’s shortfalls

Despite failures in the Canadian ecomm space, there is still opportunity to grow