Watch This: Auto Trader and DDB

Trader Corporation tries to earn a little street cred for its AutoTrader.ca brand with a 30-second television commercial from DDB Canada. This is the first work from the agency (see below for more) since taking over the account from Toronto agency John St. earlier this year. OMD Canada was selected to handle media planning and […]

Trader Corporation tries to earn a little street cred for its AutoTrader.ca brand with a 30-second television commercial from DDB Canada.

This is the first work from the agency (see below for more) since taking over the account from Toronto agency John St. earlier this year. OMD Canada was selected to handle media planning and buying.

A release issued by DDB Canada last month stated that both agencies would be working together to help consumers recognize Auto Trader as “the No. 1 digital automotive destination in Canada” and not just printed automotive classifieds.

Brands Articles

Sport Chek floods Toronto with 1,891 free basketballs

The stunt served as the kick-off to the retailer's new basketball-themed campaign

BMO’s “Ball-Star” hits the court for All-Star Weekend

Bank's marketing also includes a 10-foot tall ATM

OMD tops Gunn Report for 10th straight year

Report lists Canadian office's 'Smart City Project' among the network's best work

Edo Japan re-signs with Brookline Public Relations

Calgary-based PR shop appointed AOR for sixth consecutive year

Adidas kicks off All-Star Weekend with a pop-up shop

The global sportswear brand has opened a Toronto sneaker boutique

Veritas opens in Vancouver

The move will help the PR shop better serve its new B.C.-based client, Best Buy

New York Fries puckers up on Snapchat for Valentine’s

The brand is asking consumers to "French" their fries on Snapchat

How grocers are aiming to connect with ethnic consumers

Loblaw, Sobeys have opened ethnic format stores. But are they authentic enough?

DavidsTea introduces product line to benefit Kenya (Video)

Co-founder David Segal talks about the brand's approach to CSR