Watch This: Auto Trader and DDB

Trader Corporation tries to earn a little street cred for its AutoTrader.ca brand with a 30-second television commercial from DDB Canada. This is the first work from the agency (see below for more) since taking over the account from Toronto agency John St. earlier this year. OMD Canada was selected to handle media planning and […]

Trader Corporation tries to earn a little street cred for its AutoTrader.ca brand with a 30-second television commercial from DDB Canada.

This is the first work from the agency (see below for more) since taking over the account from Toronto agency John St. earlier this year. OMD Canada was selected to handle media planning and buying.

A release issued by DDB Canada last month stated that both agencies would be working together to help consumers recognize Auto Trader as “the No. 1 digital automotive destination in Canada” and not just printed automotive classifieds.

Brands Articles

McDonald’s gets personal with new ad campaign

Cossette creates a series of on-the-fly commercials in the back of a Whitby location

Captain Morgan’s cottage hack

New campaign inspires Canadians to seize the summer in their own way

Sid Lee’s JF Bouchard gives an insider’s guide to C2 Montréal

The ad agency exec talks balancing his day job with an annual event

M&M Food Market to ditch trans fat by the end of 2017

If suppliers fail to meet the deadline certain products will be removed from shelves

Dairy Farmers puts Canadians to bed

Nearly half of Canadians say lack of sleep affects productivity at work

Future Flash: How Domino’s became an innovation company

The restaurant chain's AOR reveals its seven-step approach to creative thinking

On The Move: New hires at National, Narrative, Cue

A weekly update of who's headed where in Canadian marketing and communications

Marketers can now do the math on what agency work is worth

Ad Cost Checker offers database to benchmark fees

Sleeman plots a cross-country tour in support of new brew

The brewer's searching for two brand ambassadors for a cross-country train trip