Watch This: Auto Trader and DDB

Trader Corporation tries to earn a little street cred for its AutoTrader.ca brand with a 30-second television commercial from DDB Canada. This is the first work from the agency (see below for more) since taking over the account from Toronto agency John St. earlier this year. OMD Canada was selected to handle media planning and […]

Trader Corporation tries to earn a little street cred for its AutoTrader.ca brand with a 30-second television commercial from DDB Canada.

This is the first work from the agency (see below for more) since taking over the account from Toronto agency John St. earlier this year. OMD Canada was selected to handle media planning and buying.

A release issued by DDB Canada last month stated that both agencies would be working together to help consumers recognize Auto Trader as “the No. 1 digital automotive destination in Canada” and not just printed automotive classifieds.

Brands Articles

Mail-order munchies

How companies are fulfilling consumers' quest for convenience and snacks

Canadian Olympic Committee selects Cossette as AOR

Agency to lead creative communications through Rio 2016

Drag queens help give Starbucks Canada video a jolt

The coffee chain is one of many brands targeting LGBT consumers

Subway and Disney team up for Big Hero 6 promotion

Twitter contest gives away tickets to advanced screenings across Canada

McCain’s new ad pushes versatility of fries – and fun

Creative showcases first major redesign for the company in more than 50 years

CMOs are being shut out when C-suites need them more than ever (Column)

Marketing has never been more important, but CMOs are often outside looking in

Following Shoppers Drug Mart’s dive into fresh

The retailer is adding fresh food to its offering. Is it just what consumers ordered?

Twist Image named digital AOR for Treasury Wine Estates

The WPP agency wins after a three-month, North America-wide review