Watch This: Calgary’s red light district (Budweiser)

When the Calgary Flames played on home ice back on Oct. 26, the visiting Washington Capitals may have been a bit dazzled by a bit of extra lighting in the arena. Budweiser, expanding its “Red Light” campaign, put as many as 3,000 hockey helmets topped with the lights (created by Anomaly Toronto) in the stands. […]

When the Calgary Flames played on home ice back on Oct. 26, the visiting Washington Capitals may have been a bit dazzled by a bit of extra lighting in the arena.

Budweiser, expanding its “Red Light” campaign, put as many as 3,000 hockey helmets topped with the lights (created by Anomaly Toronto) in the stands.

Every time Calgary scored in their 5-2 victory, pretty much everyone sitting behind the nets turned on their helmets.

Brands Articles

Quaker looks to spark Twitter conversations with new effort

PepsiCo brand uses social to encourage Canadians to do more of what matters

Canada’s Hottest Ads – The good and bad of Mother’s Day ads

Rain 43's John Farquhar finds mom spots both charming and predictable

Lasik MD campaign has its sights on millennials

Print, direct mail, OOH, radio touts financial benefits of laser vision correction

How to improve in-store signage

Signs alert shoppers to deals and promotions, but also express your brand

Managing Digital: Reckitt Benckiser’s VP marketing

VP to agencies: understand consumers' digital behaviour and deliver KPIs

On The Move: Changes at FCB, eBay, Defy and Hill + Knowlton

A weekly recap of who's headed where in Canadian marketing and communications

Gap’s 1Q profit falls as it attempts turnaround

Banana Republic and Gap banners continue to struggle, while Old Navy flourishes

Campaign for weight-loss firm gives the skinny on diet fads

Dr. Bernstein effort from Giants & Gentlemen includes TV, online and OOH