Watch This: Calgary’s red light district (Budweiser)

When the Calgary Flames played on home ice back on Oct. 26, the visiting Washington Capitals may have been a bit dazzled by a bit of extra lighting in the arena. Budweiser, expanding its “Red Light” campaign, put as many as 3,000 hockey helmets topped with the lights (created by Anomaly Toronto) in the stands. […]

When the Calgary Flames played on home ice back on Oct. 26, the visiting Washington Capitals may have been a bit dazzled by a bit of extra lighting in the arena.

Budweiser, expanding its “Red Light” campaign, put as many as 3,000 hockey helmets topped with the lights (created by Anomaly Toronto) in the stands.

Every time Calgary scored in their 5-2 victory, pretty much everyone sitting behind the nets turned on their helmets.

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