Watch This: Calgary’s red light district (Budweiser)

When the Calgary Flames played on home ice back on Oct. 26, the visiting Washington Capitals may have been a bit dazzled by a bit of extra lighting in the arena. Budweiser, expanding its “Red Light” campaign, put as many as 3,000 hockey helmets topped with the lights (created by Anomaly Toronto) in the stands. […]

When the Calgary Flames played on home ice back on Oct. 26, the visiting Washington Capitals may have been a bit dazzled by a bit of extra lighting in the arena.

Budweiser, expanding its “Red Light” campaign, put as many as 3,000 hockey helmets topped with the lights (created by Anomaly Toronto) in the stands.

Every time Calgary scored in their 5-2 victory, pretty much everyone sitting behind the nets turned on their helmets.

Brands Articles

Saputo sells its bakery division to Canada Bread for $120 million

Deal in line with company's plans to become more competitive in new food categories

Why employee engagement needs to top the CMO’s agenda in 2015

And, how it will enhance competitiveness/profitability

Canada’s Hottest Ads: A very foodie November

...with a light dusting of holiday cheer

McDonald’s marketing misery

Markus Giesler on the chain's identity crisis and why it's becoming increasingly irrelevant

BlackBerry harkens back to “CrackBerry” heyday

Waterloo, Ont.-based company introduces new smartphone model with familiar features

Hudson’s Bay hires new CEO

Former Toys R Us chairman and CEO takes the reins, Richard Baker remains chairman

Country Style chooses Tag Franchise for rebrand

New branding expected to roll out next year

MasterCard’s ‘priceless’ holiday giveaway

The brand had a big surprise for Calgary charities