Watch This: Calgary’s red light district (Budweiser)

When the Calgary Flames played on home ice back on Oct. 26, the visiting Washington Capitals may have been a bit dazzled by a bit of extra lighting in the arena. Budweiser, expanding its “Red Light” campaign, put as many as 3,000 hockey helmets topped with the lights (created by Anomaly Toronto) in the stands. […]

When the Calgary Flames played on home ice back on Oct. 26, the visiting Washington Capitals may have been a bit dazzled by a bit of extra lighting in the arena.

Budweiser, expanding its “Red Light” campaign, put as many as 3,000 hockey helmets topped with the lights (created by Anomaly Toronto) in the stands.

Every time Calgary scored in their 5-2 victory, pretty much everyone sitting behind the nets turned on their helmets.

Brands Articles

Tide ad features gay couple as brand aims to be more ‘inclusive’

P&G is on a mission to reflect the diversity of its customer base in its advertising

Deadmau5 mixes things up in Tim Hortons’ test kitchen

The Canadian DJ continues his social and sugary love affair with the coffee chain

McDonald’s prepares for a comeback after Q4 sales dip

Fast food giant evolving to a more "customer-led" organization

Target owes vendors $3.4 billion

Long list of creditors includes Carat, KBS, Veritas Communications and National PR

Simons adds to Canadian expansion plans

Retailer plans for second Edmonton store

Watch Molson reward die-hard hockey fans with NHL experience

“Anything For Hockey” marketing platform continues with documentary-style video

L’Oréal Paris invites vloggers to brush up on their makeup skills

Canadian component of 11-country initiative includes Elle Canada, YouTube, eTalk

Sport Chek heads to the mountains for new web series

#FirstTracks follows Winter Olympians Mark McMorris and Noah Bowman