Watch This: Canadian Tire puts its products to the test

Canadian Tire has launched the latest television commercial from its “Tested for Life in Canada” campaign and platform developed by Taxi. The 30-second spot demonstrates to viewers how Reflex de-icer fluid and winter wipers can withstand the harsh winter elements. It’s one of many product-focused commercials Canadian Tire has featured as part of the “Tested […]

Canadian Tire has launched the latest television commercial from its “Tested for Life in Canada” campaign and platform developed by Taxi.


The 30-second spot demonstrates to viewers how Reflex de-icer fluid and winter wipers can withstand the harsh winter elements.

It’s one of many product-focused commercials Canadian Tire has featured as part of the “Tested for Life” platform since launching it in July. To date the ads have featured such items as an electric chainsaw, Coleman tents and snow tires.

Each product is tested by a panel of Canadian Tire consumers to ensure it can withstand the rigors of every day life in Canada. Products that perform poorly are removed from the retailer’s shelves. Here’s a behind-the scenes look at the testing process for the Reflex line.

Brands Articles

Photo Gallery: Marketing’s Best of the Year

Agencies, clients, media and tech came together to see who would be chosen

Manulife adds Glenn Hollis as Canadian CMO

Exec comes with experience from Tim Hortons and a long agency background

How Molson Canadian regained its cult status

6 steps to reclaiming the brand pride inspired by 'The Rant'

Marketing reveals its ‘Best of the Year’ winners

Have a look at the Marketer, Media Player, Agency and Tech Player of the Year

Marketer of the Year 2015: Shomi

A great brand and a strong product put this SVOD upstart on the map

Nicoderm returns to TV with spaced-out campaign

Tribal DDB campaign harkens back to 'irritable stewardess'

Edelman Trust Barometer tracks sunny Trudeau effect

Trust in institutions and business has improved, but beware the perception gap

Strategic Objectives lands DuBreton’s English account

Organic pork producer launches content series with help from Toronto PR shop

The Knot Group’s NYC office wins Brookfield account

Arts Brookfield's free culture fest expands account across the border