Watch This: Canadian Tire puts its products to the test

Canadian Tire has launched the latest television commercial from its “Tested for Life in Canada” campaign and platform developed by Taxi. The 30-second spot demonstrates to viewers how Reflex de-icer fluid and winter wipers can withstand the harsh winter elements. It’s one of many product-focused commercials Canadian Tire has featured as part of the “Tested […]

Canadian Tire has launched the latest television commercial from its “Tested for Life in Canada” campaign and platform developed by Taxi.


The 30-second spot demonstrates to viewers how Reflex de-icer fluid and winter wipers can withstand the harsh winter elements.

It’s one of many product-focused commercials Canadian Tire has featured as part of the “Tested for Life” platform since launching it in July. To date the ads have featured such items as an electric chainsaw, Coleman tents and snow tires.

Each product is tested by a panel of Canadian Tire consumers to ensure it can withstand the rigors of every day life in Canada. Products that perform poorly are removed from the retailer’s shelves. Here’s a behind-the scenes look at the testing process for the Reflex line.

Brands Articles

Activia brand positioning shifts from function to emotion

Canadian rollout relies heavily on digital to court millennial women

Snapchat drops the ‘chat’

Company also introduces new 'Spectacles' product

An agency exec makes the case for artists in the boardroom

Ron Tite offers CMOs a perfect roadmap for organizational creativity

Canadian CMOs open up about their 2017 priorities

Execs from Rogers, the AGO, Canadian Olympic Committee share the MES stage

Air Canada surprises Americans with 48 hours in Toronto

The brand's latest campaign aims to make Toronto a desirable layover stop

The sky’s the limit for storytelling at Mondelez

A sneak peak from Marketing Live about content so good it makes money

Eataly set to take a bite out of the Canadian market

First location will open in Toronto's Yorkville neighbourhood in early 2017

The inevitable winner in the emotional vs. rational ad debate

Why sticking to the facts is not enough when lies are everywhere