Watch This: Canadian Tire puts its products to the test

Canadian Tire has launched the latest television commercial from its “Tested for Life in Canada” campaign and platform developed by Taxi. The 30-second spot demonstrates to viewers how Reflex de-icer fluid and winter wipers can withstand the harsh winter elements. It’s one of many product-focused commercials Canadian Tire has featured as part of the “Tested […]

Canadian Tire has launched the latest television commercial from its “Tested for Life in Canada” campaign and platform developed by Taxi.


The 30-second spot demonstrates to viewers how Reflex de-icer fluid and winter wipers can withstand the harsh winter elements.

It’s one of many product-focused commercials Canadian Tire has featured as part of the “Tested for Life” platform since launching it in July. To date the ads have featured such items as an electric chainsaw, Coleman tents and snow tires.

Each product is tested by a panel of Canadian Tire consumers to ensure it can withstand the rigors of every day life in Canada. Products that perform poorly are removed from the retailer’s shelves. Here’s a behind-the scenes look at the testing process for the Reflex line.

Brands Articles

Canadian Olympic Committee selects Cossette as AOR

Agency to lead creative communications through Rio 2016

Drag queens help give Starbucks Canada video a jolt

The coffee chain is one of many brands targeting LGBT consumers

Subway and Disney team up for Big Hero 6 promotion

Twitter contest gives away tickets to advanced screenings across Canada

McCain’s new ad pushes versatility of fries – and fun

Creative showcases first major redesign for the company in more than 50 years

CMOs are being shut out when C-suites need them more than ever (Column)

Marketing has never been more important, but CMOs are often outside looking in

Following Shoppers Drug Mart’s dive into fresh

The retailer is adding fresh food to its offering. Is it just what consumers ordered?

Twist Image named digital AOR for Treasury Wine Estates

The WPP agency wins after a three-month, North America-wide review

Sport Chek goes grassroots with Toronto Raptors anthem

The retailer hits the court for the start of basketball season