Watch This: Canadian Tire puts its products to the test

Canadian Tire has launched the latest television commercial from its “Tested for Life in Canada” campaign and platform developed by Taxi. The 30-second spot demonstrates to viewers how Reflex de-icer fluid and winter wipers can withstand the harsh winter elements. It’s one of many product-focused commercials Canadian Tire has featured as part of the “Tested […]

Canadian Tire has launched the latest television commercial from its “Tested for Life in Canada” campaign and platform developed by Taxi.


The 30-second spot demonstrates to viewers how Reflex de-icer fluid and winter wipers can withstand the harsh winter elements.

It’s one of many product-focused commercials Canadian Tire has featured as part of the “Tested for Life” platform since launching it in July. To date the ads have featured such items as an electric chainsaw, Coleman tents and snow tires.

Each product is tested by a panel of Canadian Tire consumers to ensure it can withstand the rigors of every day life in Canada. Products that perform poorly are removed from the retailer’s shelves. Here’s a behind-the scenes look at the testing process for the Reflex line.

Brands Articles

DDB Canada is a good fit for Nordstrom’s shoe campaign

Agency's Calgary campaign impressed the U.S. marketers

Ethnic insights at the heart of a total market strategy

Asking 'which cultural group should I target?' may put you on the wrong path

Pringles plays off Ontario elections

The brand forces its own issue onto the ballot: to dip, or not to dip?

Second Cup launches Flat White promotion

New espresso drink part of brand rejuvenation

Mountain Equipment Co-op launches MEC Outdoor Nation

Retailer aims to inspire youth to get outside

McDonald’s Canada takes on grocery

Partners with Kraft Canada to launch McCafe brand in supermarkets

The results of Apple’s free U2 download experiment

Company gets its "record breaking" headline, but many users rebel

Scion Sessions return with more short-film-styled music vids

Toyota brand bolsters connection with music, art and culture

Ford Canada wins the TIFF celebrity lottery

How the automaker maximized its TIFF sponsorship with A-listers