canadian tire

Watch This: Canadian Tire talks to parents about back to school

Moms and dads share a few thoughts (and a few tears) on their kids' first day of school

With back to school just around the corner, Canadian Tire has released a new video that focuses on the first day of class. Instead of students, the retailer chose to talk to moms and dads with children headed to elementary school, high school and university.

Knowing how much time moms spend on Facebook (33 minutes a day, according to Canadian Tire), this is where the brand is focusing its promo efforts for the video, with a paid social buy by Touché. Within 24 hours of posting the video, it’s received over 150 shares and 1,200 likes.

The video launch coincides with the roll out of its “Moving Back to School” campaign using flyer, digital and on-campus banners.

Produced by: Notch Video
Producer: Ayesha Basi
Director: Yotam Dor
Directors of Photography: Dave Dvir, Josh Usheroff
2nd Camera: Ben Goloff
Assistant Camera: Shay Carriere
Grip: Tyler Shoemaker
Yecine Meliani: Sound Technician
Montreal Interviewer: Jean-Marc Abela
Production Assistant: Amber Dawn Bellemare
Editor & Colorist: Mike Reider
Hair & Makeup: Sana Young, Caroline Megelas

Brands Articles

It’s been a Slyce for Toronto start-up

Mobile search company expands relationship with leading U.S. retailer

Watch This: Tim Hortons takes Dark Roast on the road

Tims gives consumers across the country the chance to try the #TimsDarkExperiment

On The Move: Changes at Top Drawer, Publicis, GMR

A weekly recap of who's headed where in Canadian marketing and communications

Sobeys makes first foray into South Asian grocery stores

Chalo FreshCo features assortment of rice, spices, lentils, snacks and produce

Goodyear retires its blimp

Cigar-shaped vessel to be replaced

Axe pushes grit and determination in video series

Campaign from Sid Lee celebrates confidence and the desire to succeed

Nestlé Purina’s new magazine has gone to the dogs

Kibble & Collars marks National Dog Day

Best Buy shares tech knowledge with Canadian kids

Electronics retailer launches Geek Squad Academy nationwide

New contest helps put DavidsTea on the map

Online travel scrapbook allows tea drinkers to share their adventures