canadian tire

Watch This: Canadian Tire talks to parents about back to school

Moms and dads share a few thoughts (and a few tears) on their kids' first day of school

With back to school just around the corner, Canadian Tire has released a new video that focuses on the first day of class. Instead of students, the retailer chose to talk to moms and dads with children headed to elementary school, high school and university.

Knowing how much time moms spend on Facebook (33 minutes a day, according to Canadian Tire), this is where the brand is focusing its promo efforts for the video, with a paid social buy by Touché. Within 24 hours of posting the video, it’s received over 150 shares and 1,200 likes.

The video launch coincides with the roll out of its “Moving Back to School” campaign using flyer, digital and on-campus banners.

Produced by: Notch Video
Producer: Ayesha Basi
Director: Yotam Dor
Directors of Photography: Dave Dvir, Josh Usheroff
2nd Camera: Ben Goloff
Assistant Camera: Shay Carriere
Grip: Tyler Shoemaker
Yecine Meliani: Sound Technician
Montreal Interviewer: Jean-Marc Abela
Production Assistant: Amber Dawn Bellemare
Editor & Colorist: Mike Reider
Hair & Makeup: Sana Young, Caroline Megelas

Brands Articles

Mail-order munchies

How companies are fulfilling consumers' quest for convenience and snacks

Canadian Olympic Committee selects Cossette as AOR

Agency to lead creative communications through Rio 2016

Drag queens help give Starbucks Canada video a jolt

The coffee chain is one of many brands targeting LGBT consumers

Subway and Disney team up for Big Hero 6 promotion

Twitter contest gives away tickets to advanced screenings across Canada

McCain’s new ad pushes versatility of fries – and fun

Creative showcases first major redesign for the company in more than 50 years

CMOs are being shut out when C-suites need them more than ever (Column)

Marketing has never been more important, but CMOs are often outside looking in

Following Shoppers Drug Mart’s dive into fresh

The retailer is adding fresh food to its offering. Is it just what consumers ordered?

Twist Image named digital AOR for Treasury Wine Estates

The WPP agency wins after a three-month, North America-wide review