With back to school just around the corner, Canadian Tire has released a new video that focuses on the first day of class. Instead of students, the retailer chose to talk to moms and dads with children headed to elementary school, high school and university.
Knowing how much time moms spend on Facebook (33 minutes a day, according to Canadian Tire), this is where the brand is focusing its promo efforts for the video, with a paid social buy by Touché. Within 24 hours of posting the video, it’s received over 150 shares and 1,200 likes.
The video launch coincides with the roll out of its “Moving Back to School” campaign using flyer, digital and on-campus banners.
Produced by: Notch Video
Producer: Ayesha Basi
Director: Yotam Dor
Directors of Photography: Dave Dvir, Josh Usheroff
2nd Camera: Ben Goloff
Assistant Camera: Shay Carriere
Grip: Tyler Shoemaker
Yecine Meliani: Sound Technician
Montreal Interviewer: Jean-Marc Abela
Production Assistant: Amber Dawn Bellemare
Editor & Colorist: Mike Reider
Hair & Makeup: Sana Young, Caroline Megelas