canadian tire

Watch This: Canadian Tire talks to parents about back to school

Moms and dads share a few thoughts (and a few tears) on their kids' first day of school

With back to school just around the corner, Canadian Tire has released a new video that focuses on the first day of class. Instead of students, the retailer chose to talk to moms and dads with children headed to elementary school, high school and university.

Knowing how much time moms spend on Facebook (33 minutes a day, according to Canadian Tire), this is where the brand is focusing its promo efforts for the video, with a paid social buy by Touché. Within 24 hours of posting the video, it’s received over 150 shares and 1,200 likes.

The video launch coincides with the roll out of its “Moving Back to School” campaign using flyer, digital and on-campus banners.

Produced by: Notch Video
Producer: Ayesha Basi
Director: Yotam Dor
Directors of Photography: Dave Dvir, Josh Usheroff
2nd Camera: Ben Goloff
Assistant Camera: Shay Carriere
Grip: Tyler Shoemaker
Yecine Meliani: Sound Technician
Montreal Interviewer: Jean-Marc Abela
Production Assistant: Amber Dawn Bellemare
Editor & Colorist: Mike Reider
Hair & Makeup: Sana Young, Caroline Megelas

Brands Articles

A new design for Umbra’s flagship store

Canada's design champion seeks stronger community ties

Hall of Legends 2015: Chris Armstrong

The birth of the big comfy chair, and building TD Canada Trust

4 values at the heart of good customer experience design

Schulich's Charlene Precious Tcheong explains the emotion-over-logic marketing approach

Uniqlo to open first two Canadian locations in Toronto

Japanese fashion retailer expands global operations into Canada

Sears Canada hands top management job to acting CEO

Ronald Boire gets official go-ahead to continue department store's rehab

How Target’s departure is impacting the ad community

Reports of staff layoffs begin to surface amid millions of dollars in unpaid bills

Deadmau5 mixes things up in Tim Hortons’ test kitchen

The Canadian DJ continues his social and sugary love affair with the coffee chain

McDonald’s prepares for a comeback after Q4 sales dip

Fast food giant evolving to a more "customer-led" organization