Watch This: Debbie Travis gets flirty (Telus)

Being able to easily set up your TV anywhere in the house has a perk beyond practicality – it also opens doors to designing your space in new ways. That’s an insight that came through during research on Optik TV, the new wireless digital box from Telus. Telus and agency of record Taxi Vancouver have […]

Being able to easily set up your TV anywhere in the house has a perk beyond practicality – it also opens doors to designing your space in new ways.

That’s an insight that came through during research on Optik TV, the new wireless digital box from Telus.

Telus and agency of record Taxi Vancouver have teamed up with design expert Debbie Travis to play up the interior design aspect of this insight. Travis has produced several home décor shows and written several painting and decorating books. She appears in a new spot for Optik TV in which she toys seductively with Danny, the installer from Telus. Travis is flirty throughout, directing the innocent installer to different spots in the room as she leisurely guides him along as she lounges nearby.

Tying back to the design-related insight that Telus and Taxi discovered, a superimposed line at the end of the commercial reads “Move the TV and restyle your room.”

Part of an integrated campaign that also includes print, magazine special buy, out of home, rich media and social, the “Hello Mrs. Travis” spot will run until May. Cossette handled the media buy.

Client: Telus
Product: Optik TV
Writer: Nikki Jobson
Art director: Dave Smith/Ryan Semeniuk
Creative director: James Sadler

Brands Articles

On The Move: Changes at IPG Mediabrands and Ari Agency

A weekly update of who's headed where in Canadian marketing and communications

Rogers forms Elevate to offer creative agency services

Company plans a data-centric approach to differentiate from competitors

Uniqlo dips its toes in Canada’s cutthroat retail sector

Japanese apparel retailer hopes its appeal-to-all business model appeals to Canadians

Former Bensimon Byrne director strikes out on his own

Hadi Teherany opens Adelaide Park to help connect sports stars with brands

Tim Hortons pays it forward

Coffee chain giving away 10,000 free coffees in 10 days

Manchu Wok contest aims for ‘share of mouth’

Wok of Fortune promotion sees higher participation levels in its second year

LG Canada partners with celebrity chef Chuck Hughes

Appliances maker hopes to inspire Canadians to cook like a chef at home

Tangerine releases followup to ‘Hard Work’ brand anthem

Online bank takes a more product-focused approach with new spot