Watch This: Do you speak McD-ese?

“Our Food. Your Questions” isn’t the only McDonald‘s work out there right now. This spot from Cossette Toronto‘s Matthew Litzinger and David Daga makes its point artfully, doing so with the QSR’s upbeat brand vibe. CD: Matthew Litzinger, David Daga Art director: Matthew Litzinger Copywriter: David Daga Production House: OPC Director: Jeff Low Directors of […]

Our Food. Your Questions” isn’t the only McDonald‘s work out there right now. This spot from Cossette Toronto‘s Matthew Litzinger and David Daga makes its point artfully, doing so with the QSR’s upbeat brand vibe.

CD: Matthew Litzinger, David Daga
Art director: Matthew Litzinger
Copywriter: David Daga
Production House: OPC
Director: Jeff Low
Directors of Photography: Good Dear Good
Editing House: Poster Boy Edit
Editor: Mark Paiva

Brands Articles

Coke targets foodies as consumers dodge sodas

As tastes evolve, Coke says it can be paired with more than pizza and wings

SoFresh embraces its Canuck roots

A dairy alternative brand tries to make its U.S.-grown ingredients more Canadian

Plan Canada refreshes Gifts of Hope

Annual giving campaign positioned as perfect gift for the hard-to-shop-for

Amazon unveils a store with no checkout

Sensors register shoppers' items and automatically charge them to Amazon app

Wake-Ups return after 65-year advertising slumber

A caffeine pill with broad consumer market ambitions

Pickle Barrel shows local food some love

Why the Ontario casual dining brand upped its focus on fresh ingredients

Tourisme Montreal apologizes in advance

The city's 375th birthday celebrations will likely wake the neighbours all year

Baton Rouge introduces revamped restaurant format

Ontario location the first to get new look of 18 planned through 2018

The bear necessities of Freedom’s rebranding

With a new name and mascot, a challenger telco takes a softer approach