Watch This: Don’t morse code and drive

The Quebec Automobile Insurance Corporation takes an historical perspective for its latest road safety spot. Agency: LG2 Copywriter: Nicolas Boisvert Art director and creative director: Luc Du Sault LG2 on MarketingMag.ca • Watch This: Capital Transit gives time to think • Loto Quebec bets on bling with new TV ad • Bell launches Olympic-sized TV campaign […]

The Quebec Automobile Insurance Corporation takes an historical perspective for its latest road safety spot.

Agency: LG2
Copywriter: Nicolas Boisvert
Art director and creative director: Luc Du Sault

LG2 on MarketingMag.ca
Watch This: Capital Transit gives time to think
Loto Quebec bets on bling with new TV ad
• Bell launches Olympic-sized TV campaign
Canada’s Cannes finale a Bronze affair

Brands Articles

RBC uses customer home videos for ‘Someday’

15,000 submissions for financial institution's contest and content drive

Bendgate: 5 things Apple will do next

Markus Giesler guesses at Apple's next iPhone play

Holt Renfrew readies menswear-only store in Toronto

Luxury store wants to grow retail footprint by 40%

Kraft Hockeyville competition expands to U.S.

Tentpole sponsorship expands south of the border with media/in-store campaign

Toys R Us celebrates 30 years in Canada with ‘Oath’

An anniversary message from Toronto creative shop Open

Canadian Tire’s new CEO talks online shopping

Michael Medline chats with CB about digital technology's role in customer service

Millennials are looking for brands to trust: Havas

Nearly half of surveyed millennials consider brands "essential" to their life

Three big obstacles to success for the BlackBerry Passport

Peter Nowak says differentiation is a smart play, but brings its own challenges