Watch This: El Tabador’s strange vibrations

Yes, we’re a little late to the party on this one, but we can’t let the latest Koodo TV ad go by without saying something. But oh, what to say? This certainly isn’t the first time Taxi has taken El Tabador outside territory that isstrictly G-rated. But this seems to really dance on the line […]

Yes, we’re a little late to the party on this one, but we can’t let the latest Koodo TV ad go by without saying something. But oh, what to say?

This certainly isn’t the first time Taxi has taken El Tabador outside territory that isstrictly G-rated. But this seems to really dance on the line between tame and nearly naughty.

Brands Articles

Time for marketers to abandon the safety of the high ground (Book excerpt)

Engagement in the age of tribes means engaging face to face – and pissing the right people off on purpose

Subway Canada gets crafty with new ad campaign

The quick service restaurant touts the art of crafting the perfect sandwich

Crafting small market identity with big market marketing

Shock Top captures a little craft beer identity in a bottle

How to break blind brand loyalty

A new study unveils how brands can disrupt tech habits and win new consumers

Campbell Company of Canada names new president

SC Johnson vet Ana Dominguez takes the helm, replacing Philip Donne

Watch This: Canadian Tire talks to parents about back to school

Moms and dads share a few thoughts (and a few tears) on their kids' first day of school

Ottawa Senators make headlines with new CMO hire

Longtime newspaper executive Peter O’Leary starts his new position Sept. 22

Scotiabank’s Tangerine brand gets a PHD in media

Tangerine CMO Andrew Zimakas on why PHD won the account