Watch This: FedEx multitasks again

Building on a humourous tone established with this award-winner, FedEx has recently put this spot on the air (with a fairly obviously end-goal in mind in terms of message strategy).

Building on a humourous tone established with this award-winner, FedEx has recently put this spot on the air (with a fairly obviously end-goal in mind in terms of message strategy).

Brands Articles

Tesla’s chief driver of success: masculinity (Column)

Markus Giesler on how-to better understand Tesla's value as a masculinity symbol

Coke replaces CMO as soda sales remain flat

company vows to "continue to work to improve the quality of our marketing"

Moya Brown’s big-picture plans for Campbell’s (Q&A)

The newly appointed VP of marketing on product innovation, nostalgia and the rise of ingredient-aware consumers

The YouTubers CMOs need to meet

Four made-in-Canada YouTube channels brands should become acquainted with

Frank & Oak launches first mass campaign

Menswear etailer introduces the tagline: "For the Journey Ahead"

U By Kotex sinks its teeth into vampire web series

Now at its mid-way point, the series has amassed more than 1.2 million views

Target seeks to bolster Canadian fashion profile

Fashion and business operations a major focus for the discount retailer

A&W now serving chicken raised without the use of antibiotics

Fast-food chain continues its commitment to simple, great-tasting ingredients

Going for the sentimental shoppers

Why food brands are turning to anthropology to tug at Canadians’ heartstrings