Watch This: FedEx multitasks again

Building on a humourous tone established with this award-winner, FedEx has recently put this spot on the air (with a fairly obviously end-goal in mind in terms of message strategy).

Building on a humourous tone established with this award-winner, FedEx has recently put this spot on the air (with a fairly obviously end-goal in mind in terms of message strategy).

Brands Articles

Sorry Canada, McDonald’s all-day breakfast is not for you

New from the fast food chain quickly becomes an election issue on Twitter

Sears Canada narrows operating loss

Struggling retailer says it had a "turning point" in the month of June

McDonald’s to offer all-day breakfast in the U.S. next month

Fast food chain tweaking menu in a bid to boost dwindling sales

Reitmans’ plans for reinvention

New marketing and fashion focus aims to freshen up women's clothing brand

Sobeys Quebec offers certified humane chicken products

Products part of Sobeys new Compliments Naturally Simple private label

Torrid set to heat up Canada’s plus-size market

Yes, plus-size clothing can be this sexy

Mondelez picks four Canadian startups for shopper program

Beacon technology a big theme of redefining grocery shopping

The future looks good for Canadian retailers (Survey)

Strong sales attributed to better service

Watch This: John Lewis dances into our hearts

British retailer's charming new ad gets a musical assist from Elton John