Watch This: FedEx multitasks again

Building on a humourous tone established with this award-winner, FedEx has recently put this spot on the air (with a fairly obviously end-goal in mind in terms of message strategy).

Building on a humourous tone established with this award-winner, FedEx has recently put this spot on the air (with a fairly obviously end-goal in mind in terms of message strategy).

Brands Articles

Watch This: Canadian Tire talks to parents about back to school

Moms and dads share a few thoughts (and a few tears) on their kids' first day of school

Ottawa Senators make headlines with new CMO hire

Longtime newspaper executive Peter O’Leary starts his new position Sept. 22

Scotiabank’s Tangerine brand gets a PHD in media

Tangerine CMO Andrew Zimakas on why PHD won the account

Future Shop tweets with students about their own future

Live Twitter event extends the brand's 'Future Shopping' back-to-school campaign

Tangerine shows customers the money

Social media contest promotes new “Friday Bonus Paydays”

Burger King and Tim Hortons ink $11 billion deal

The new entity will form the world's third-largest quick service restaurant company

FCB Montreal to launch Weight Watchers campaign

The weight-loss brand is moving away from American spokespeople with original Canadian creative

Drake General Store to pop up in 12 Hudson’s Bay locations

The two retailers continue partnership in time for the holiday season