Watch This: Hockey on the beach (Molson)

We first met Morgan from Ottawa when two of his buddies dropped off a big case a beer at his beachfront home. That “case” (Molson Canadian’s red refrigerator) appears again in this new spot from Rethink that debuted during CBC’s coverage of the Sochi Winter Games opening ceremonies Friday. Notice, too, the magnum-sized bottles that […]

We first met Morgan from Ottawa when two of his buddies dropped off a big case a beer at his beachfront home. That “case” (Molson Canadian’s red refrigerator) appears again in this new spot from Rethink that debuted during CBC’s coverage of the Sochi Winter Games opening ceremonies Friday.

Notice, too, the magnum-sized bottles that Molson has made a part of all marketing around its sponsored and top-line sporty events.

Brands Articles

Mona Networks takes mixed-use retail development mobile

New mobile network connects property management, office workers and retailers

Fisher-Price’s first celebrity collaboration

Company partners with Shakira on line of baby toys as well as a web series

Walmart joins ‘Half Your Plate’ campaign

CPMA initiative asks consumers to fill half their plate with fruit and vegetables

P&G splitting off its Duracell business

Battery brand generates about $2 billion a year in sales

Pusateri’s to operate ‘food halls’ in Canadian Saks stores

Retailer to offer specialized sit-down food options and gourmet food products

President’s Choice launches ‘Colourful’ campaign

PC removes artificial flavours and colours from its products

Old El Paso hits home with restaurant-style dinner kits

TV, PR, in-store sampling, online and events support recently-introduced line

Rexall launches ‘Shot for Shot’ program for kids in need

Program will help vaccinate children in northern Uganda