Watch This: Hockey on the beach (Molson)

We first met Morgan from Ottawa when two of his buddies dropped off a big case a beer at his beachfront home. That “case” (Molson Canadian’s red refrigerator) appears again in this new spot from Rethink that debuted during CBC’s coverage of the Sochi Winter Games opening ceremonies Friday. Notice, too, the magnum-sized bottles that […]

We first met Morgan from Ottawa when two of his buddies dropped off a big case a beer at his beachfront home. That “case” (Molson Canadian’s red refrigerator) appears again in this new spot from Rethink that debuted during CBC’s coverage of the Sochi Winter Games opening ceremonies Friday.

Notice, too, the magnum-sized bottles that Molson has made a part of all marketing around its sponsored and top-line sporty events.

Brands Articles

‘Crave More’ attempts to make PC a lifestyle brand

New campaign from John St. asks a lot of questions

DDB Canada is a good fit for Nordstrom’s shoe campaign

Agency's Calgary campaign impressed the U.S. marketers

Ethnic insights at the heart of a total market strategy

Asking 'which cultural group should I target?' may put you on the wrong path

Pringles plays off Ontario elections

The brand forces its own issue onto the ballot: to dip, or not to dip?

Second Cup launches Flat White promotion

New espresso drink part of brand rejuvenation

Mountain Equipment Co-op launches MEC Outdoor Nation

Retailer aims to inspire youth to get outside

McDonald’s Canada takes on grocery

Partners with Kraft Canada to launch McCafe brand in supermarkets