Watch This: Hockey on the beach (Molson)

We first met Morgan from Ottawa when two of his buddies dropped off a big case a beer at his beachfront home. That “case” (Molson Canadian’s red refrigerator) appears again in this new spot from Rethink that debuted during CBC’s coverage of the Sochi Winter Games opening ceremonies Friday. Notice, too, the magnum-sized bottles that […]

We first met Morgan from Ottawa when two of his buddies dropped off a big case a beer at his beachfront home. That “case” (Molson Canadian’s red refrigerator) appears again in this new spot from Rethink that debuted during CBC’s coverage of the Sochi Winter Games opening ceremonies Friday.

Notice, too, the magnum-sized bottles that Molson has made a part of all marketing around its sponsored and top-line sporty events.

Brands Articles

Millennial-ized market means Kraft Dinner is now KD

Low-risk name change drives brand update across 27 products

Jaguar Land Rover picks Mint

Toronto shop becomes automaker's first agency of record in 15 years

Toronto yoga junky finds her Flow for online contest

Bottled water brand wraps its social media contest after finding The Chi Junky

Working myself out of a job (Column)

In an ideal world, a good company may not need a PR firm. In reality...

Corby dedicates 50% of digital spend to programmatic

Booze brands make a big shift online with new media and platform partners

Shopify to spend more to grow ahead of holiday season

Despite Q2 loss, revenue nearly doubles from a year ago

Diageo launches Jeremiah Weed in Canada

Brand takes 'irreverent approach' to connect with millennials

Amazon expected to become top U.S. clothing retailer

Will ecommerce giant become the king of clothing in Canada?

Weak dollar not all bad news for retailers (Survey)

Canadians are rethinking their cross-border shopping trips