Watch This: Molson’s manlier kind of diet

Molson Canadian 67 was expected to target women and health-conscious men when it launched in 2009. We’ve seen its appeals to cocktail-buying female drinkers, and this recent TV buy clearly rounds out the equation. Because so many folks have tacked on a few extra days of vacation/recovery from New Years, we haven’t been able to […]

Molson Canadian 67 was expected to target women and health-conscious men when it launched in 2009. We’ve seen its appeals to cocktail-buying female drinkers, and this recent TV buy clearly rounds out the equation.

Because so many folks have tacked on a few extra days of vacation/recovery from New Years, we haven’t been able to raise anyone on the phone to confirm that this is from Rethink, the agency that won Canadian brands late in 2011 and has put Canadian 67 on TV in the past. But we assume this is the case.

Brands Articles

Subway uses wifi for giveaway

Partnership with Turnstyle Solutions provides new customer reward system

McDonald’s to start serving antibiotic-free chicken

Announcement comes as fast-food giant struggles to shake junk-food image

Metro partners with Chatelaine on multi-platform campaign

Effort will promote Metro's local foods with an emphasis on seasonal produce

Taxi Vancouver taps its first beer client

B.C.-based beer maker hires agency to oversee "non-traditional assignments"

Rogers rebrand signals renewed focus on consumers

Refinements to its logo, colour scheme part of the media company's new brand identity

5 consumer trends you might want to take advantage of

Want to make the most of this year? Know what your customers want first

McDonald’s rolls out the welcome mat with new platform

Chain puts real life stories on display, and emphasizes local restaurants and diners

Why branded content is TV’s Trojan horse (Column)

The multi-billion dollar opportunity to engage consumers from one touchpoint to another