Watch This: Molson’s manlier kind of diet

Molson Canadian 67 was expected to target women and health-conscious men when it launched in 2009. We’ve seen its appeals to cocktail-buying female drinkers, and this recent TV buy clearly rounds out the equation. Because so many folks have tacked on a few extra days of vacation/recovery from New Years, we haven’t been able to […]

Molson Canadian 67 was expected to target women and health-conscious men when it launched in 2009. We’ve seen its appeals to cocktail-buying female drinkers, and this recent TV buy clearly rounds out the equation.

Because so many folks have tacked on a few extra days of vacation/recovery from New Years, we haven’t been able to raise anyone on the phone to confirm that this is from Rethink, the agency that won Canadian brands late in 2011 and has put Canadian 67 on TV in the past. But we assume this is the case.

Brands Articles

Mona Networks takes mixed-use retail development mobile

New mobile network connects property management, office workers and retailers

Fisher-Price’s first celebrity collaboration

Company partners with Shakira on line of baby toys as well as a web series

Walmart joins ‘Half Your Plate’ campaign

CPMA initiative asks consumers to fill half their plate with fruit and vegetables

P&G splitting off its Duracell business

Battery brand generates about $2 billion a year in sales

Pusateri’s to operate ‘food halls’ in Canadian Saks stores

Retailer to offer specialized sit-down food options and gourmet food products

President’s Choice launches ‘Colourful’ campaign

PC removes artificial flavours and colours from its products

Old El Paso hits home with restaurant-style dinner kits

TV, PR, in-store sampling, online and events support recently-introduced line

Rexall launches ‘Shot for Shot’ program for kids in need

Program will help vaccinate children in northern Uganda