Watch This: Molson’s manlier kind of diet

Molson Canadian 67 was expected to target women and health-conscious men when it launched in 2009. We’ve seen its appeals to cocktail-buying female drinkers, and this recent TV buy clearly rounds out the equation. Because so many folks have tacked on a few extra days of vacation/recovery from New Years, we haven’t been able to […]

Molson Canadian 67 was expected to target women and health-conscious men when it launched in 2009. We’ve seen its appeals to cocktail-buying female drinkers, and this recent TV buy clearly rounds out the equation.

Because so many folks have tacked on a few extra days of vacation/recovery from New Years, we haven’t been able to raise anyone on the phone to confirm that this is from Rethink, the agency that won Canadian brands late in 2011 and has put Canadian 67 on TV in the past. But we assume this is the case.

Brands Articles

McCain’s new ad pushes versatility of fries – and fun

Creative showcases first major redesign for the company in more than 50 years

CMOs are being shut out when C-suites need them more than ever (Column)

Marketing has never been more important, but CMOs are often outside looking in

Following Shoppers Drug Mart’s dive into fresh

The retailer is adding fresh food to its offering. Is it just what consumers ordered?

Twist Image named digital AOR for Treasury Wine Estates

The WPP agency wins after a three-month, North America-wide review

Sport Chek goes grassroots with Toronto Raptors anthem

The retailer hits the court for the start of basketball season

O.B. tampons challenges women to ‘Give us one period’

Campaign aims to educate non-users and break down barriers to usage

Red Lion named AOR for Tbooth

Account win follows competitive review involving five unnamed shops

BC Hydro celebrates ‘Offtober’ with new campaign

This marks the Crown corporation’s first effort from Taxi Vancouver

Lowe’s tests customer service bots in the U.S.

Equipped with 3D cameras, the bots can scan and identify items