Watch This: Molson’s manlier kind of diet

Molson Canadian 67 was expected to target women and health-conscious men when it launched in 2009. We’ve seen its appeals to cocktail-buying female drinkers, and this recent TV buy clearly rounds out the equation. Because so many folks have tacked on a few extra days of vacation/recovery from New Years, we haven’t been able to […]

Molson Canadian 67 was expected to target women and health-conscious men when it launched in 2009. We’ve seen its appeals to cocktail-buying female drinkers, and this recent TV buy clearly rounds out the equation.

Because so many folks have tacked on a few extra days of vacation/recovery from New Years, we haven’t been able to raise anyone on the phone to confirm that this is from Rethink, the agency that won Canadian brands late in 2011 and has put Canadian 67 on TV in the past. But we assume this is the case.

Brands Articles

Saputo sells its bakery division to Canada Bread for $120 million

Deal in line with company's plans to become more competitive in new food categories

Why employee engagement needs to top the CMO’s agenda in 2015

And, how it will enhance competitiveness/profitability

Canada’s Hottest Ads: A very foodie November

...with a light dusting of holiday cheer

McDonald’s marketing misery

Markus Giesler on the chain's identity crisis and why it's becoming increasingly irrelevant

BlackBerry harkens back to “CrackBerry” heyday

Waterloo, Ont.-based company introduces new smartphone model with familiar features

Hudson’s Bay hires new CEO

Former Toys R Us chairman and CEO takes the reins, Richard Baker remains chairman

Country Style chooses Tag Franchise for rebrand

New branding expected to roll out next year

MasterCard’s ‘priceless’ holiday giveaway

The brand had a big surprise for Calgary charities