FORESTA-LUMINA-1

Watch This: Moment Factory lights up Parc de la Gorge

Turning a park into a glowing, immersive, multimedia experience to convince hikers to stay the night

Montreal-based Moment Factory has been making a name for itself as one of the industry’s most dynamic live event studios. The company has put its unique multimedia talents to work for big brands like Cirque du Soleil, Madonna, Disney, Nine Inch Nails and Microsoft—usually at big events in urban settings. Its most recent effort used a provincial park as the canvas.

Parc de la Gorge de Coaticook in Quebec’s Eastern Townships attracts approximately 100,000 tourists each year, but most of them are day-trippers. Moment Factory was tasked with creating an immersive nighttime experience in the park that would give those day-trippers reason to stay past sundown, sleep over and hopefully spend some extra time in the area.

Moment Factory came up with Foresta Lumina, an illuminated, two-kilometre walk through the forest, inspired by the area’s myths and legends.

Brands Articles

Sears Canada president leaving job less than a year in

Carrie Kirkman will continue to work with the retailer in an advisory role

WestJet hires new director of marketing

Rob Daintree joins the brand via FGL Sports

Cineplex wants to talk about the weather

New campaign positions movies as a fall back option when weather doesn't cooperate

LCBO.com offers 5,000 products, $12 home delivery

LCBO president says sales site will boost Ontario wineries, breweries, cider producers

Lessons from Shop.ca and Beyond the Rack’s shortfalls

Despite failures in the Canadian ecomm space, there is still opportunity to grow

General Mills brings gluten-free Cheerios to Canada

U.S. creative will be adapted for Canadian campaign next month

Kit and Ace’s summer of ‘Eh’

Retailer brings a taste of Canadiana to U.S. pop-up showroom

Aldo ups its fashion game for fall

#AldoMovesMe campaign aims to elevate perceptions of the brand

Scotiabank branches out with new retail formats

'Express' and 'Solutions' branches designed to give customers more choice