Watch This: Norman’s one-cat eco mission

Others have already drawn a line between this vid for WWF Canada (and, by association, Loblaws) and another of John St.’s projects. Personally, I prefer Catvertising’s previous WWF effort – so simple, yet so moving… haunting, really.

Others have already drawn a line between this vid for WWF Canada (and, by association, Loblaws) and another of John St.’s projects.

Personally, I prefer Catvertising’s previous WWF effort – so simple, yet so moving… haunting, really.

Brands Articles

Air Canada surprises Americans with 48 hours in Toronto

The brand's latest campaign aims to make Toronto a desirable layover stop

The sky’s the limit for storytelling at Mondelez

A sneak peak from Marketing Live about content so good it makes money

Eataly set to take a bite out of the Canadian market

First location will open in Toronto's Yorkville neighbourhood in early 2017

The inevitable winner in the emotional vs. rational ad debate

Why sticking to the facts is not enough when lies are everywhere

John St. wins Home Hardware

The Toronto agency beats out five shortlisted shops in six-month review

Trans-Canada Trail rebrands seeks to connect Canadians

Five-week digital campaign looks to build brand awareness of the 25-year-old trail

NHL’s Bill Daly explains use of virtual ads on rink boards

Deputy commissioner discusses sponsorship innovation at MES 2016

McDonald’s uses four-hour ad to promote McWrap

Bacon sizzling and lettuce drying are among the scenes in the fast food giant's film