Watch This: Norman’s one-cat eco mission

Others have already drawn a line between this vid for WWF Canada (and, by association, Loblaws) and another of John St.’s projects. Personally, I prefer Catvertising’s previous WWF effort – so simple, yet so moving… haunting, really.

Others have already drawn a line between this vid for WWF Canada (and, by association, Loblaws) and another of John St.’s projects.

Personally, I prefer Catvertising’s previous WWF effort – so simple, yet so moving… haunting, really.

Brands Articles

PepsiCo and InterCon Hotels execs embrace ‘The Many’

C2 Montréal invites brands to discuss how they're putting consumers in charge

Wonderbra pushes modern look in new campaign

77-year-old brand aims to attract new consumers with fresh imagery

How Google’s ‘agency for agencies’ tells brand stories

The managing director for The Zoo opens up at C2 Montréal

AmEx influencer campaign travels north of expectations

Social and acquisition teams band together for the company's latest campaign

Shinola’s expansion into Canada gets a PR boost

Detroit-based manufacturer looks to settle in Toronto with help from ASC Public Relations

Canada Goose to open Toronto, New York retail stores

The luxury outerwear brand is investing in its first-ever standalone locations

Thinkingbox looks to grow globally with new funding

Vancouver-based digital production studio lands its first outside investor

Belairdirect heads to medieval times in its new campaign

The brand is going back in time to show how easy insurance has become

Etsy’s Chad Dickerson defines the brand he wants to build

The maker marketplace's CEO talks growth and good business practices