Watch This: Norman’s one-cat eco mission

Others have already drawn a line between this vid for WWF Canada (and, by association, Loblaws) and another of John St.’s projects. Personally, I prefer Catvertising’s previous WWF effort – so simple, yet so moving… haunting, really.

Others have already drawn a line between this vid for WWF Canada (and, by association, Loblaws) and another of John St.’s projects.

Personally, I prefer Catvertising’s previous WWF effort – so simple, yet so moving… haunting, really.

Brands Articles

Marketing Awards 2016 shortlist: Part 1

Contenders in the mainstream categories are revealed in the lead-up to the June gala

Why marketers should support the 2016 Census

Effective marketing requires a foundation of reliable data

Why Loblaw holds hackathons

The grocer's now taking products bred from its hackathons to market

Of course Russell Simmons is opening his own ad agency

The in-house content route is best taken by media who aren't brand-friendly otherwise

Whole Foods exec: No tattoo shops planned for new chain yet

Company says partner vendors in small format chain will be diverse

Leon’s reinvents itself for generation Instagram

The retailer is re-upholstering its brand for millennial shoppers

Ads You Must See: Visions of the future

Two very different ideas of a future shaped by today's youth

Canada Beef brand refresh links farmers to good ethics

Refreshed logo, a new tagline and a video aim to connect with consumers

On The Move: Changes at Loopmedia, 6S, Climax Media

A weekly update of who's headed where in Canadian marketing and communications