Watch This: Online effort shows first-hand what Alzheimer’s is like

Société Alzheimer du Canada and its agency Marketel use online trickery to subtly demonstrate how Alzheimer’s disease effects short-term memory, with impressive results.

Société Alzheimer du Canada and its agency Marketel use online trickery to subtly demonstrate how Alzheimer’s disease effects short-term memory, with impressive results.

Brands Articles

TD Bank U.S. puts creative, media agencies under ‘closed review’

Evaluation comes not long after the appointment of new CMOs

Raptors in real time: How Sport Chek captured the playoff run

Marketing strategy reflected historic game outcomes in minutes

Wendy’s gets fresh with lemonade

Campaign for new menu item focuses on making the most of the summer

Canadians embracing ethnic eats (Survey)

But how can food brands respond to popularity of world cuisine?

Indochino hires Michael Mayes as first-ever creative director

Vancouver-based firm mandates exec to "bring brand to life"

Saks Fifth Avenue plans Calgary store opening for January 2018

Move follows openings in Toronto earlier this year

Telus introduces #TheGivingEffect

Telecom hopes to inspire Canadians to give back with feel-good campaign

Medium.com has a message about community management

The content platform is a case study in user engagement for CMOs

Airbnb’s Chip Conley wants to make room for other execs

Who better than a former hotelier to court the corporate traveller segment?