Watch This: Panic at the yoga studio (Krispy Kernels)

Montreal agency LG2 has already proven its comedy instincts are Cannes-worthy. In terms of off-the-wall comedy, there’s a straight line to be drawn from the bronze-winning “Couch” to this spot (which we think is called “Zen”). Like many other brands, Krispy Kernels has become expert at making one commercial serve both English and French speakers […]

Montreal agency LG2 has already proven its comedy instincts are Cannes-worthy. In terms of off-the-wall comedy, there’s a straight line to be drawn from the bronze-winning “Couch” to this spot (which we think is called “Zen”).

Like many other brands, Krispy Kernels has become expert at making one commercial serve both English and French speakers in Quebec. Swap the voiceover et voila, your film shoot becomes bilingual.

Agency: LG2
Copywriter: Andrée-Anne Hallé
Art directors: Luc Du Sault, Andrée-Anne Hallé
Creative director: Luc Du Sault
Director: François Lallier
Production House: Nova Film
Producer: Simon Corriveau
Sound Design: Boogie Studio

Brands Articles

Photo Gallery: Marketing’s Best of the Year

Agencies, clients, media and tech came together to see who would be chosen

Manulife adds Glenn Hollis as Canadian CMO

Exec comes with experience from Tim Hortons and a long agency background

How Molson Canadian regained its cult status

6 steps to reclaiming the brand pride inspired by 'The Rant'

Marketing reveals its ‘Best of the Year’ winners

Have a look at the Marketer, Media Player, Agency and Tech Player of the Year

Marketer of the Year 2015: Shomi

A great brand and a strong product put this SVOD upstart on the map

Nicoderm returns to TV with spaced-out campaign

Tribal DDB campaign harkens back to 'irritable stewardess'

Edelman Trust Barometer tracks sunny Trudeau effect

Trust in institutions and business has improved, but beware the perception gap

Strategic Objectives lands DuBreton’s English account

Organic pork producer launches content series with help from Toronto PR shop

The Knot Group’s NYC office wins Brookfield account

Arts Brookfield's free culture fest expands account across the border