Watch This: Panic at the yoga studio (Krispy Kernels)

Montreal agency LG2 has already proven its comedy instincts are Cannes-worthy. In terms of off-the-wall comedy, there’s a straight line to be drawn from the bronze-winning “Couch” to this spot (which we think is called “Zen”). Like many other brands, Krispy Kernels has become expert at making one commercial serve both English and French speakers […]

Montreal agency LG2 has already proven its comedy instincts are Cannes-worthy. In terms of off-the-wall comedy, there’s a straight line to be drawn from the bronze-winning “Couch” to this spot (which we think is called “Zen”).

Like many other brands, Krispy Kernels has become expert at making one commercial serve both English and French speakers in Quebec. Swap the voiceover et voila, your film shoot becomes bilingual.

Agency: LG2
Copywriter: Andrée-Anne Hallé
Art directors: Luc Du Sault, Andrée-Anne Hallé
Creative director: Luc Du Sault
Director: François Lallier
Production House: Nova Film
Producer: Simon Corriveau
Sound Design: Boogie Studio

Brands Articles

On The Move: Hires at Twitter Canada, Initiative, The Idea Suite

A weekly update of who's headed where in Canadian marketing and communications

ASC to crack down on paid social media endorsements

New guidelines for endorsers and influencers to come into effect next year

McCain takes to Twitter to dispel Pizza Pocket rumours

Company says popular food brand is undergoing a refresh, not being discontinued

How to be taken seriously as a young agency founder

Dash agency's Christian Lunny on persuading waffling clients

Hermès gives an inside look at craftsmanship

Global exhibition allows consumers to see French artisans at work

Tim Hortons names new president

Sami Siddiqui is promoted from head of finance to president at the coffee shop chain

Sears unveils revamped logo

Developed in-house, it is part of the company's ongoing 'strategic reinvention'

Smart brands are turning retail spaces into playgrounds

Thinking about brands as places may prove to the sturdiest strategy: Bruce Philp

Metro keeps it all white for Diner en Blanc in Ontario

Grocer uses social, influencer tactics and video to amplify sponsorship