Watch This: Panic at the yoga studio (Krispy Kernels)

Montreal agency LG2 has already proven its comedy instincts are Cannes-worthy. In terms of off-the-wall comedy, there’s a straight line to be drawn from the bronze-winning “Couch” to this spot (which we think is called “Zen”). Like many other brands, Krispy Kernels has become expert at making one commercial serve both English and French speakers […]

Montreal agency LG2 has already proven its comedy instincts are Cannes-worthy. In terms of off-the-wall comedy, there’s a straight line to be drawn from the bronze-winning “Couch” to this spot (which we think is called “Zen”).

Like many other brands, Krispy Kernels has become expert at making one commercial serve both English and French speakers in Quebec. Swap the voiceover et voila, your film shoot becomes bilingual.

Agency: LG2
Copywriter: Andrée-Anne Hallé
Art directors: Luc Du Sault, Andrée-Anne Hallé
Creative director: Luc Du Sault
Director: François Lallier
Production House: Nova Film
Producer: Simon Corriveau
Sound Design: Boogie Studio

Brands Articles

Budweiser gives Clydesdales holiday pink slip

Beer brand retires its famous horses as it attempts to lure in a younger demo

Nike extends contract with US Olympic team through 2020

The sports apparel brand is the second domestic sponsor to renew with the USOC

On The Move – Weekly Roundup

A recap of who’s headed where in Canadian marketing and communications

Lowe’s Canada debuts augmented design experience

New design tool based on comic books created by in-house science fiction authors

Destination British Columbia embarks on a rebrand

The tagline remains the same, but the marketing strategy is much different

BMO unveils first campaign from Y&R

A new, employee-built tagline is designed for Canadian and U.S. markets

Supermarket chain battles criticism over World War I ad

Sainsbury's four-minute television spot depicts the 1914 Christmas Truce

Best Buy posts unexpected sales gain, prepares for holiday deals

Best Buy CEO: Holiday deals will be more "balanced and targeted" this year