Watch This: Taco Bell Canada goes to the tattoo parlour

When Doritos Locos Tacos launched in Canada, Taco Bell printed tweets on tacos. Five months later, the quick-serve restaurant has chosen a more eternal art form to announce it is permanently adding the DLT to its menu. Created by its agency of record, Grip Ltd., Taco Bell Canada’s latest video tells the story of one […]

When Doritos Locos Tacos launched in Canada, Taco Bell printed tweets on tacos.

Five months later, the quick-serve restaurant has chosen a more eternal art form to announce it is permanently adding the DLT to its menu. Created by its agency of record, Grip Ltd., Taco Bell Canada’s latest video tells the story of one of its biggest brand fans, Tyler, as he has a taco tattooed on his arm in exchange for a lifetime supply of DLTs.

A 15-second version of the spot is currently airing on TV, driving consumers to Taco Bell Canada’s DLT microsite. The restaurant also took out a social media buy to support the YouTube version of the video. In-store print pieces, also by Grip, accompany the spot.

The video was produced in collaboration with Songs and Daughters and was directed by Jake Kovnat. The transfer was done by Alter Ego, while editing and audio were done in-house at Grip.

Brands Articles

BlackBerry harkens back to “CrackBerry” heyday

Waterloo, Ont.-based company introduces new smartphone model with familiar features

Hudson’s Bay hires new CEO

Former Toys R Us chairman and CEO takes the reins, Richard Baker remains chairman

Country Style chooses Tag Franchise for rebrand

New branding expected to roll out next year

MasterCard’s ‘priceless’ holiday giveaway

The brand had a big surprise for Calgary charities

Mind the generation gap in your marketing (Column)

Why marketers shouldn’t overlook Gen X

KBS wins Magnum ice cream

Plus, social AOR for Unilever Refreshments

Food trucks: driving a marketing revolution

How retailers and CPGs are steering their food truck strategies towards healthy eating

On the Move: New hires at Zulu, Harbinger, Public, COMB

A weekly recap of who’s headed where in Canadian marketing and communications

2014 Marketer of the Year shortlist: Toronto Raptors

From an internal marketing mantra to a rallying cry for Canada