Watch This: Taco Bell Canada goes to the tattoo parlour

When Doritos Locos Tacos launched in Canada, Taco Bell printed tweets on tacos. Five months later, the quick-serve restaurant has chosen a more eternal art form to announce it is permanently adding the DLT to its menu. Created by its agency of record, Grip Ltd., Taco Bell Canada’s latest video tells the story of one […]

When Doritos Locos Tacos launched in Canada, Taco Bell printed tweets on tacos.

Five months later, the quick-serve restaurant has chosen a more eternal art form to announce it is permanently adding the DLT to its menu. Created by its agency of record, Grip Ltd., Taco Bell Canada’s latest video tells the story of one of its biggest brand fans, Tyler, as he has a taco tattooed on his arm in exchange for a lifetime supply of DLTs.

A 15-second version of the spot is currently airing on TV, driving consumers to Taco Bell Canada’s DLT microsite. The restaurant also took out a social media buy to support the YouTube version of the video. In-store print pieces, also by Grip, accompany the spot.

The video was produced in collaboration with Songs and Daughters and was directed by Jake Kovnat. The transfer was done by Alter Ego, while editing and audio were done in-house at Grip.

Brands Articles

Airbnb names North Strategic PR agency of record

U.S.-based online hospitality company works to build awareness in Canada

CTV’s content-driven approach to PR

Pairing traditional press releases with quirky, Buzzfeed-inspired lists

Home Depot data breach brings class action suit

Big box retailer joins others dealing with life after the hack

Campbell Company gives soup products a facelift

Heritage brands reformulated and repackaged for contemporary tastes

‘Crave More’ attempts to make PC a lifestyle brand

New campaign from John St. asks a lot of questions

DDB Canada is a good fit for Nordstrom’s shoe campaign

Agency's Calgary campaign impressed the U.S. marketers

Ethnic insights at the heart of a total market strategy

Asking 'which cultural group should I target?' may put you on the wrong path