Watch This: Taco Bell Canada goes to the tattoo parlour

When Doritos Locos Tacos launched in Canada, Taco Bell printed tweets on tacos.

Five months later, the quick-serve restaurant has chosen a more eternal art form to announce it is permanently adding the DLT to its menu. Created by its agency of record, Grip Ltd., Taco Bell Canada’s latest video tells the story of one of its biggest brand fans, Tyler, as he has a taco tattooed on his arm in exchange for a lifetime supply of DLTs.

A 15-second version of the spot is currently airing on TV, driving consumers to Taco Bell Canada’s DLT microsite. The restaurant also took out a social media buy to support the YouTube version of the video. In-store print pieces, also by Grip, accompany the spot.

The video was produced in collaboration with Songs and Daughters and was directed by Jake Kovnat. The transfer was done by Alter Ego, while editing and audio were done in-house at Grip.

Brands Articles

New York Fries puckers up on Snapchat for Valentine’s

The brand is asking consumers to "French" their fries on Snapchat

How grocers are aiming to connect with ethnic consumers

Loblaw, Sobeys have opened ethnic format stores. But are they authentic enough?

DavidsTea introduces product line to benefit Kenya (Video)

Co-founder David Segal talks about the brand's approach to CSR

In competitive market, Burger King looks to become top dog

Fast food chain adding hot dogs to its menu nationally starting Feb. 23

Becel campaign adds more heart

New video series tells stories of real people showing thanks through baking

A&W gets awkward in new campaign

Spots for Chicken Buddy Burger appeal to young YouTube viewers

Star Wars is the force behind strong Cineplex results

The latest installment in the Star War saga was the theatre's top film last year

Canadians slowly warming to mobile payments (Survey)

Usage is up just 1%, but perceptions about mobile payments improve

Sears speeds up store closures in the U.S.

Fourth quarter sales down at the company's Kmart locations, too