Watch This: Taco Bell Canada goes to the tattoo parlour

When Doritos Locos Tacos launched in Canada, Taco Bell printed tweets on tacos.

Five months later, the quick-serve restaurant has chosen a more eternal art form to announce it is permanently adding the DLT to its menu. Created by its agency of record, Grip Ltd., Taco Bell Canada’s latest video tells the story of one of its biggest brand fans, Tyler, as he has a taco tattooed on his arm in exchange for a lifetime supply of DLTs.

A 15-second version of the spot is currently airing on TV, driving consumers to Taco Bell Canada’s DLT microsite. The restaurant also took out a social media buy to support the YouTube version of the video. In-store print pieces, also by Grip, accompany the spot.

The video was produced in collaboration with Songs and Daughters and was directed by Jake Kovnat. The transfer was done by Alter Ego, while editing and audio were done in-house at Grip.

Brands Articles

How Google’s ‘agency for agencies’ tells brand stories

The managing director for The Zoo opens up at C2 Montréal

AmEx influencer campaign travels north of expectations

Social and acquisition teams band together for the company's latest campaign

Shinola’s expansion into Canada gets a PR boost

Detroit-based manufacturer looks to settle in Toronto with help from ASC Public Relations

Canada Goose to open Toronto, New York retail stores

The luxury outerwear brand is investing in its first-ever standalone locations

Thinkingbox looks to grow globally with new funding

Vancouver-based digital production studio lands its first outside investor

Belairdirect heads to medieval times in its new campaign

The brand is going back in time to show how easy insurance has become

Etsy’s Chad Dickerson defines the brand he wants to build

The maker marketplace's CEO talks growth and good business practices

Grindr CEO: The seductive trap all apps must avoid

Joel Simkhai on how his brand is all about the size... of his user base

McDonald’s gets personal with new ad campaign

Cossette creates a series of on-the-fly commercials in the back of a Whitby location