Watch This: The continuing adventures of a traveling beer fridge (Molson)

After introducing the red beer fridge that only opens for Canadians earlier this year, Molson and its agency Rethink sent their invention even further from home. Hauling the fridge all the way to Indonesia’s Gili Islands, two Ottawa men visit their ex-pat friend to help him celebrate Canada’s upcoming hockey ventures at the World Juniors […]

After introducing the red beer fridge that only opens for Canadians earlier this year, Molson and its agency Rethink sent their invention even further from home.

Hauling the fridge all the way to Indonesia’s Gili Islands, two Ottawa men visit their ex-pat friend to help him celebrate Canada’s upcoming hockey ventures at the World Juniors and Sochi Winter Games. The fridge is filled with limited edition 625 ml bottles which will go on sale ahead of the Olympics. The bottles are replicas of the 3-litre “Victory Bottles” made famous during the Vancouver Olympics when the women’s hockey team celebrated with them on the ice after winning gold.

A 30-second TV spot (cut down from the nearly 3-minute vid above) will debut during the World Juniors. Rethink has more to tell of the fridge’s exploits, so viewers should watch for new spots between the World Juniors and Winter Games Opening Ceremonies.

Agency: Rethink
Art directors: Aaron Starkman Joel Holtby, Vince Tassone, Christian Buer
Writers: Aaron Starkman, Mike Dubrick,
Creative directors: Aaron Starkman, Chris Staples, Dré Labre, Ian Grais
Account director: Ashley Eaton
Production company: Untitled Films
Director: Tyler Williams
Post production: Rooster Post
Post production: Fort York VFX
Music and sound design: RMW Music

Brands Articles

Time for marketers to abandon the safety of the high ground (Book excerpt)

Engagement in the age of tribes means engaging face to face – and pissing the right people off on purpose

Subway Canada gets crafty with new ad campaign

The quick service restaurant touts the art of crafting the perfect sandwich

Crafting small market identity with big market marketing

Shock Top captures a little craft beer identity in a bottle

How to break blind brand loyalty

A new study unveils how brands can disrupt tech habits and win new consumers

Campbell Company of Canada names new president

SC Johnson vet Ana Dominguez takes the helm, replacing Philip Donne

Watch This: Canadian Tire talks to parents about back to school

Moms and dads share a few thoughts (and a few tears) on their kids' first day of school

Ottawa Senators make headlines with new CMO hire

Longtime newspaper executive Peter O’Leary starts his new position Sept. 22

Scotiabank’s Tangerine brand gets a PHD in media

Tangerine CMO Andrew Zimakas on why PHD won the account