Watch This: The continuing adventures of a traveling beer fridge (Molson)

After introducing the red beer fridge that only opens for Canadians earlier this year, Molson and its agency Rethink sent their invention even further from home. Hauling the fridge all the way to Indonesia’s Gili Islands, two Ottawa men visit their ex-pat friend to help him celebrate Canada’s upcoming hockey ventures at the World Juniors […]

After introducing the red beer fridge that only opens for Canadians earlier this year, Molson and its agency Rethink sent their invention even further from home.

Hauling the fridge all the way to Indonesia’s Gili Islands, two Ottawa men visit their ex-pat friend to help him celebrate Canada’s upcoming hockey ventures at the World Juniors and Sochi Winter Games. The fridge is filled with limited edition 625 ml bottles which will go on sale ahead of the Olympics. The bottles are replicas of the 3-litre “Victory Bottles” made famous during the Vancouver Olympics when the women’s hockey team celebrated with them on the ice after winning gold.

A 30-second TV spot (cut down from the nearly 3-minute vid above) will debut during the World Juniors. Rethink has more to tell of the fridge’s exploits, so viewers should watch for new spots between the World Juniors and Winter Games Opening Ceremonies.

Agency: Rethink
Art directors: Aaron Starkman Joel Holtby, Vince Tassone, Christian Buer
Writers: Aaron Starkman, Mike Dubrick,
Creative directors: Aaron Starkman, Chris Staples, Dré Labre, Ian Grais
Account director: Ashley Eaton
Production company: Untitled Films
Director: Tyler Williams
Post production: Rooster Post
Post production: Fort York VFX
Music and sound design: RMW Music

Brands Articles

Online mattress retailers dream of disruption

Endy Sleep, Casper and more turn the traditional retail model on its head

Dare takes ‘made better’ message to the streets

Toronto-based company promotes new flavours in Toronto, Vancouver and Calgary

The quest to predict the way brand images get hijacked

Schulich is developing a tool to help marketers predict negative brand attention

20th Century Fox’s futurist looks at the bigger picture

Ted Schilowitz of Barco Escape discusses innovation coming to a theatre near you

When does culture and ethnicity matter in marketing?

Cultural identity is one of many factors that influence consumption

If you’re picking an ad agency, don’t look back

A good track record matters, but so does a plan for the future

Freshii selects OneMethod for digital and social work

This marks the fast-food franchise's first digital and social agency of record

IKEA outfits suites for Mount Sinai Hospital

Retailer transformed hospitality suites for women with high-risk pregnancies

Canadian Tire urges Canadians to step up in Olympic campaign

Rio effort includes three spots and extends the 'We All Play for Canada' platform