smart drag racing

Watch This: The shortest drag race (Smart Canada)

It's got it where it counts

And, they’re off! It’s a David vs. Goliath race between a small electric car and its bigger, faster competition in this new video from Smart Canada.

The result? No surprise here: the smaller car loses in speed races to all three sports cars it races against. But that’s not the point of the video. In the reveal, Smart Canada drops its car in the middle of downtown Toronto, showing it speed through traffic, moving from lane to lane like Frogger. “It’s the first five metres that counts,” the ad says.

Client: smart Canada
Agency: BBDO Toronto
Associate creative directors: Chris Booth / Joel Pylpiw
Writer: Chris Booth
Art director: Joel Pylypiw
Creative directors: Peter Ignazi / Carlos Moreno
Account team: MMike McGee / Julia Dewar / Deanna Tatham
Director: Shin Sugino
Production company: Sugino Studio
Director of photography: Shin Sugino
Editor: Christina Hubers – Rooster
Colour: Eric Whipp – Alter Ego
Audio: Daenen Bramberger – Apollo
Agency Producer: Beatrice Bodogh

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