Watch This: Tim Hortons

Tim Hortons has launched a new 60-second television commercial from its long-time creative agency JWT as part of its ongoing “Every Cup” series that highlights its connection with its customers. Like with all commercials in this campaign, the new spot opens with super that let’s viewers know its “based on a true story.” This time […]


Tim Hortons has launched a new 60-second television commercial from its long-time creative agency JWT as part of its ongoing “Every Cup” series that highlights its connection with its customers.

Like with all commercials in this campaign, the new spot opens with super that let’s viewers know its “based on a true story.” This time the ad shows a father trying to adjust to the fact that his daughter has moved to the big city.

“Tim Hortons’ True Stories advertising has become a long standing tradition for Tim Hortons,” said Glenn Hollis, VP, brand marketing and advertising, Tim Hortons.  “We are very proud of this work as it’s a reflection of how Tim Hortons Coffee has become an important part of everyday life for Canadians.”

Tim Hortons launched EveryCup.ca in November 2008 to give consumers a place to tell their stories and upload videos and pictures.

Right now, the Oakville-based coffee shop is running a contest on the site that invites consumers to share content for a chance at a grand prize of $5,000. The contest closes Oct. 9.

Brands Articles

Time for marketers to abandon the safety of the high ground (Book excerpt)

Engagement in the age of tribes means engaging face to face – and pissing the right people off on purpose

Subway Canada gets crafty with new ad campaign

The quick service restaurant touts the art of crafting the perfect sandwich

Crafting small market identity with big market marketing

Shock Top captures a little craft beer identity in a bottle

How to break blind brand loyalty

A new study unveils how brands can disrupt tech habits and win new consumers

Campbell Company of Canada names new president

SC Johnson vet Ana Dominguez takes the helm, replacing Philip Donne

Watch This: Canadian Tire talks to parents about back to school

Moms and dads share a few thoughts (and a few tears) on their kids' first day of school

Ottawa Senators make headlines with new CMO hire

Longtime newspaper executive Peter O’Leary starts his new position Sept. 22

Scotiabank’s Tangerine brand gets a PHD in media

Tangerine CMO Andrew Zimakas on why PHD won the account