Watch This: Tim Hortons

Tim Hortons has launched a new 60-second television commercial from its long-time creative agency JWT as part of its ongoing “Every Cup” series that highlights its connection with its customers. Like with all commercials in this campaign, the new spot opens with super that let’s viewers know its “based on a true story.” This time […]


Tim Hortons has launched a new 60-second television commercial from its long-time creative agency JWT as part of its ongoing “Every Cup” series that highlights its connection with its customers.

Like with all commercials in this campaign, the new spot opens with super that let’s viewers know its “based on a true story.” This time the ad shows a father trying to adjust to the fact that his daughter has moved to the big city.

“Tim Hortons’ True Stories advertising has become a long standing tradition for Tim Hortons,” said Glenn Hollis, VP, brand marketing and advertising, Tim Hortons.  “We are very proud of this work as it’s a reflection of how Tim Hortons Coffee has become an important part of everyday life for Canadians.”

Tim Hortons launched EveryCup.ca in November 2008 to give consumers a place to tell their stories and upload videos and pictures.

Right now, the Oakville-based coffee shop is running a contest on the site that invites consumers to share content for a chance at a grand prize of $5,000. The contest closes Oct. 9.

Brands Articles

Mona Networks takes mixed-use retail development mobile

New mobile network connects property management, office workers and retailers

Fisher-Price’s first celebrity collaboration

Company partners with Shakira on line of baby toys as well as a web series

Walmart joins ‘Half Your Plate’ campaign

CPMA initiative asks consumers to fill half their plate with fruit and vegetables

P&G splitting off its Duracell business

Battery brand generates about $2 billion a year in sales

Pusateri’s to operate ‘food halls’ in Canadian Saks stores

Retailer to offer specialized sit-down food options and gourmet food products

President’s Choice launches ‘Colourful’ campaign

PC removes artificial flavours and colours from its products

Old El Paso hits home with restaurant-style dinner kits

TV, PR, in-store sampling, online and events support recently-introduced line

Rexall launches ‘Shot for Shot’ program for kids in need

Program will help vaccinate children in northern Uganda