Watch This: Tim Hortons

Tim Hortons has launched a new 60-second television commercial from its long-time creative agency JWT as part of its ongoing “Every Cup” series that highlights its connection with its customers. Like with all commercials in this campaign, the new spot opens with super that let’s viewers know its “based on a true story.” This time […]


Tim Hortons has launched a new 60-second television commercial from its long-time creative agency JWT as part of its ongoing “Every Cup” series that highlights its connection with its customers.

Like with all commercials in this campaign, the new spot opens with super that let’s viewers know its “based on a true story.” This time the ad shows a father trying to adjust to the fact that his daughter has moved to the big city.

“Tim Hortons’ True Stories advertising has become a long standing tradition for Tim Hortons,” said Glenn Hollis, VP, brand marketing and advertising, Tim Hortons.  “We are very proud of this work as it’s a reflection of how Tim Hortons Coffee has become an important part of everyday life for Canadians.”

Tim Hortons launched EveryCup.ca in November 2008 to give consumers a place to tell their stories and upload videos and pictures.

Right now, the Oakville-based coffee shop is running a contest on the site that invites consumers to share content for a chance at a grand prize of $5,000. The contest closes Oct. 9.

Brands Articles

Kraft Singles plays mind games in online effort

Cheese brand introduces "A craving is a powerful thing" tagline

McDonald’s tricks consumers with ‘salad society’ pop-up

Fast food chain creates a fake restaurant brand to get consumers to try its salads

Infinity tops on web for ‘virtual tire kicking’

High-end brand edges out Jeep and Lincoln in annual J.D. Power study

Running on empty: How to deal with professional burnout

In the fast paced world of change, how do change agents prevent burnout?

Air Miles promo gives Canadians 19,000 reasons to smile

Loyalty card program rewards members with flights, consumer appliances, barbecues

Quaker looks to spark Twitter conversations with new effort

PepsiCo brand uses social to encourage Canadians to do more of what matters

Canada’s Hottest Ads – The good and bad of Mother’s Day ads

Rain 43's John Farquhar finds mom spots both charming and predictable

Lasik MD campaign has its sights on millennials

Print, direct mail, OOH, radio touts financial benefits of laser vision correction

How to improve in-store signage

Signs alert shoppers to deals and promotions, but also express your brand