Tim Hortons has launched a new 60-second television commercial from its long-time creative agency JWT as part of its ongoing “Every Cup” series that highlights its connection with its customers.
Like with all commercials in this campaign, the new spot opens with super that let’s viewers know its “based on a true story.” This time the ad shows a father trying to adjust to the fact that his daughter has moved to the big city.
“Tim Hortons’ True Stories advertising has become a long standing tradition for Tim Hortons,” said Glenn Hollis, VP, brand marketing and advertising, Tim Hortons. “We are very proud of this work as it’s a reflection of how Tim Hortons Coffee has become an important part of everyday life for Canadians.”
Tim Hortons launched EveryCup.ca in November 2008 to give consumers a place to tell their stories and upload videos and pictures.
Right now, the Oakville-based coffee shop is running a contest on the site that invites consumers to share content for a chance at a grand prize of $5,000. The contest closes Oct. 9.