Watch This: Tim Hortons

Tim Hortons has launched a new 60-second television commercial from its long-time creative agency JWT as part of its ongoing “Every Cup” series that highlights its connection with its customers. Like with all commercials in this campaign, the new spot opens with super that let’s viewers know its “based on a true story.” This time […]


Tim Hortons has launched a new 60-second television commercial from its long-time creative agency JWT as part of its ongoing “Every Cup” series that highlights its connection with its customers.

Like with all commercials in this campaign, the new spot opens with super that let’s viewers know its “based on a true story.” This time the ad shows a father trying to adjust to the fact that his daughter has moved to the big city.

“Tim Hortons’ True Stories advertising has become a long standing tradition for Tim Hortons,” said Glenn Hollis, VP, brand marketing and advertising, Tim Hortons.  “We are very proud of this work as it’s a reflection of how Tim Hortons Coffee has become an important part of everyday life for Canadians.”

Tim Hortons launched EveryCup.ca in November 2008 to give consumers a place to tell their stories and upload videos and pictures.

Right now, the Oakville-based coffee shop is running a contest on the site that invites consumers to share content for a chance at a grand prize of $5,000. The contest closes Oct. 9.

Brands Articles

Metro keeps it all white for Diner en Blanc in Ontario

Grocer uses social, influencer tactics and video to amplify sponsorship

Starcom hires Mike Rumble to oversee new integrated team

New unit expected to oversee the agency's recently defended TD Bank Group account

TD goes on another ‘thank you’ mission

New video captures heartfelt moments customers are surprised with gifts

Buy groceries online? Never in Canada! (Column)

Is the grocery industry ready for digital disruption? Maureen Atkinson explains

Square One gets sultry for fall campaign

Flirtatious video features newlywed celebs Sean Avery and Hilary Rhoda

Which Olympic ads won with women?

Harbinger study examines what it takes for ads to be memorable

IKEA Canada president takes global role

Stefan Sjöstrand promoted to commercial manager, IKEA Group in Sweden

Public Mobile encourages you to swap junk for SIM cards

Self-serve mobile brand shows customers how it's different from the big guys

Toronto Men’s Fashion Week to launch women’s showcase

New event to borrow from Toronto Men's Fashion Week's successful formula