Ubisoft The Fall of Canada

Watch This: Ubisoft imagines ‘The Fall of Canada’

The brand uses fan art to tell the story of an epidemic wreaking havoc on Canada

Ubisoft Canada has tapped the customers’ talents to create the latest ad for Tom Clancy’s The Division.

Drawing on The Division‘s epidemic theme, the Montreal company used fan art in a six-minute video to tell the story of a fictional epidemic in Canada that leads to chaos in the streets – a localized version of the game’s New York-based storyline.

The video is the latest piece of creative from the game’s Canadian campaign. In January, Ubisoft teamed up with Vice to create a documentary series that likewise imagined what would happen if a super virus broke out in Canada.

The fan art used to illustrate the video’s script depicts apocalyptic scenarios at notable Canadian locations, like the Toronto Stock Exchange and Parliament Hill. It was collected via a contest that asked Canadian fans to submit original artwork inspired by the game’s premise and the campaign’s Canadian twist.

Tom Clancy

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