Ubisoft The Fall of Canada

Watch This: Ubisoft imagines ‘The Fall of Canada’

The brand uses fan art to tell the story of an epidemic wreaking havoc on Canada

Ubisoft Canada has tapped the customers’ talents to create the latest ad for Tom Clancy’s The Division.

Drawing on The Division‘s epidemic theme, the Montreal company used fan art in a six-minute video to tell the story of a fictional epidemic in Canada that leads to chaos in the streets – a localized version of the game’s New York-based storyline.

The video is the latest piece of creative from the game’s Canadian campaign. In January, Ubisoft teamed up with Vice to create a documentary series that likewise imagined what would happen if a super virus broke out in Canada.

The fan art used to illustrate the video’s script depicts apocalyptic scenarios at notable Canadian locations, like the Toronto Stock Exchange and Parliament Hill. It was collected via a contest that asked Canadian fans to submit original artwork inspired by the game’s premise and the campaign’s Canadian twist.

Tom Clancy

Add a comment

You must be to comment.

Create a Commenting Account

Brands Articles

Harry Rosen’s double-sided view of premium media

Sandra Kennedy sees luxury from both the advertiser and publisher perspective

AOL, HuffPo dive into VR storytelling

Ryot marks a bid create 'the world's largest 360-degree news network'

CollegeHumor gets serious about branded content

Electus Digital exec offers his advice from the Marketing Live stage

How your customers can be your best marketing resource

Value your current clients and they can help you find new ones

The Marketing Live moments to remember

Some takeaways from our inaugural storytelling event

The art and science of data-driven storytelling

An EA exec offers five strategies to develop the right narrative

SAS’s SVP of global marketing turns the page on analytics

Adele Sweetwood's book argues effective use of data is now table stakes

Restaurant Brands International Q3 profit up

Tim Hortons and Burger King says it earned US$86.3 million

New Dimpflmeier product the ‘best thing since sliced bread’

Carb Smart contains contain high protein, low carbohydrates and zero sugar