Watch This: Volcanoes at sundown (Corona)

Corona Canada flew 14 contest winners to Hawaii’s Haleakala volcano for a sunset concert to further the brand’s evolution towards the younger, more adventurous set. Having scored the brand’s rebranding spot last year, Toronto band Wildlife played on the slopes of this active volcano as another of the beer maker’s “uncharted adventures.” The campaign was […]

Corona Canada flew 14 contest winners to Hawaii’s Haleakala volcano for a sunset concert to further the brand’s evolution towards the younger, more adventurous set.

Having scored the brand’s rebranding spot last year, Toronto band Wildlife played on the slopes of this active volcano as another of the beer maker’s “uncharted adventures.”

The campaign was created by Toronto agency Zulu Alpha Kilo.

This is the second brand to take its beer on the road recently. Molson took a fridge full of magnum-sized bottles to the southern hemisphere for its latest online and TV work.

Brands Articles

Rabba Fine Foods hires first PR and marketing agencies

Future PR and marketing efforts will focus on the retailer's ties to the community

FIFA sponsors respond to corruption scandal

Visa and Coca-Cola call for change in how world football is managed

Maille pop-up puts fresh mustard on tap

After pop-ups in Vancouver and Montreal, the brand sets up in Toronto's Pusateri's

Moet Hennessy CMO to C2-MTL: You want loyalty? Buy a dog

CMO panel discusses the future of consumer engagement at annual event

Indigo revenue improves despite fewer stores, no major hit titles

Retailer's lifestyle, paper and toys business experienced double-digit growth

Molson Coors returns as sponsor of Honda Indy Toronto

Two organizations have a history dating back to 1986

La Roche-Posay sheds light on the perils of sensitive skin

L'Oréal Canada brand enlists model Jessica Langlois to share her story

Sport Chek pens a runner’s manifesto

Retailer continues its "All Sweat Is Equal" campaign with a new agency