Watch This: Volcanoes at sundown (Corona)

Corona Canada flew 14 contest winners to Hawaii’s Haleakala volcano for a sunset concert to further the brand’s evolution towards the younger, more adventurous set. Having scored the brand’s rebranding spot last year, Toronto band Wildlife played on the slopes of this active volcano as another of the beer maker’s “uncharted adventures.” The campaign was […]

Corona Canada flew 14 contest winners to Hawaii’s Haleakala volcano for a sunset concert to further the brand’s evolution towards the younger, more adventurous set.

Having scored the brand’s rebranding spot last year, Toronto band Wildlife played on the slopes of this active volcano as another of the beer maker’s “uncharted adventures.”

The campaign was created by Toronto agency Zulu Alpha Kilo.

This is the second brand to take its beer on the road recently. Molson took a fridge full of magnum-sized bottles to the southern hemisphere for its latest online and TV work.

Brands Articles

U By Kotex sinks its teeth into vampire web series

Now at its mid-way point, the series has amassed more than 1.2 million views

Target seeks to bolster Canadian fashion profile

Fashion and business operations a major focus for the discount retailer

A&W now serving chicken raised without the use of antibiotics

Fast-food chain continues its commitment to simple, great-tasting ingredients

Going for the sentimental shoppers

Why food brands are turning to anthropology to tug at Canadians’ heartstrings

McDonald’s profit, sales decline amid ongoing struggles

Fast food giant launches “Our Food. Your Questions.” in the U.S. to improve image

Montreal Canadiens draft Jay Baruchel for fan club launch

NHL team launches Club 1909 to connect with fans around the world

Kraft Peanut Butter brings iconic bears to life

Peanut butter brand introduces plush toys as part of its “Stick Together” campaign

Sears strikes leasing deal with U.K. fashion retailer

Primark to open seven standalone stores in U.S. malls

On the Move — Weekly Roundup

A recap of who’s headed where in Canadian marketing communications