Corona Canada flew 14 contest winners to Hawaii’s Haleakala volcano for a sunset concert to further the brand’s evolution towards the younger, more adventurous set.
Having scored the brand’s rebranding spot last year, Toronto band Wildlife played on the slopes of this active volcano as another of the beer maker’s “uncharted adventures.”
The campaign was created by Toronto agency Zulu Alpha Kilo.
This is the second brand to take its beer on the road recently. Molson took a fridge full of magnum-sized bottles to the southern hemisphere for its latest online and TV work.