Watch This: Volcanoes at sundown (Corona)

Corona Canada flew 14 contest winners to Hawaii’s Haleakala volcano for a sunset concert to further the brand’s evolution towards the younger, more adventurous set. Having scored the brand’s rebranding spot last year, Toronto band Wildlife played on the slopes of this active volcano as another of the beer maker’s “uncharted adventures.” The campaign was […]

Corona Canada flew 14 contest winners to Hawaii’s Haleakala volcano for a sunset concert to further the brand’s evolution towards the younger, more adventurous set.

Having scored the brand’s rebranding spot last year, Toronto band Wildlife played on the slopes of this active volcano as another of the beer maker’s “uncharted adventures.”

The campaign was created by Toronto agency Zulu Alpha Kilo.

This is the second brand to take its beer on the road recently. Molson took a fridge full of magnum-sized bottles to the southern hemisphere for its latest online and TV work.

Brands Articles

Vector strives for authenticity with YouTube star

Traffik connects Kelloggs with extreme sports fan Gavin Peacock

Bonin Bough’s digital lessons for marketers

The Mondelēz marketer shares lessons from the front lines of digital marketing

Mark’s wants #EverythingInJeans

A new campaign from Sid Lee

McDonald’s to sell packaged coffee in the U.S.

QSR to highlight coffee in restaurants

Elle partners with Hudson’s Bay on shoppable videos

#Shopyourmood 'closes the loop' for editor Noreen Flanagan

Porter Gale’s five trends to watch for

A look ahead from a former Virgin marketing exec

Indulgent dessert Danette arrives in Canada

International hit arrives in Canadian grocery stores

Gap takes Casting Call to social media

Online contest gets an upgrade for more back-to-school engagement