Watch This: War Child turns bombs to bubbles

After a few spots set in North America on the home front, War Child Canada‘s latest video ad moves to a conflict zone to make its mark. Toronto agency John St. is behind the work. Agency: John St. Copywriter: Keri Zierler Art director: Hannah Smit Creative directors: Angus Tucker, Stephen Jurisic

After a few spots set in North America on the home front, War Child Canada‘s latest video ad moves to a conflict zone to make its mark.

Toronto agency John St. is behind the work.

Agency: John St.
Copywriter: Keri Zierler
Art director: Hannah Smit
Creative directors: Angus Tucker, Stephen Jurisic

Brands Articles

Hall of Legends 2015:
Stephen Graham

A global leader in moving brands through a crisis

Canadians flock to YouTube to view ads ahead of Super Bowl

Plus, see which Super Bowl spots are trending globally

Uniqlo’s blend-in brand well-poised to win market share

A bit of unfamiliarity goes a long way in managing expectations

A by-the-numbers look at #BellLetsTalk

The results from Bell's 2015 mental health campaign blow away previous years

CMOs feel unready to deal with data deluge: Deloitte

Report shows marketers feel unprepared for what's coming next

Scotiabank brings its movie marketing to Instagram

The Scene loyalty program finds a new home on Instagram

Canada’s Hottest Ads:
December cheer dominates

... and that beer fridge turns up everywhere (with Denise Rossetto and Todd Mackie)

PR Move of the Week:
Sears Canada

Retailer’s offer to Target's soon-to-be-ex-employees hits the mark