Weekend Essentials

From sexism to sensational TV, here’s what we learned this week Burger King is renovating its thinking Part of the fast food chain’s recent agency switch involved a new way of approaching customer communications – shifting from demographic to psychographic targeting. There’s lots of market share for Canada’s fourth-largest burger chain to chase. Will the […]

From sexism to sensational TV, here’s what we learned this week

Burger King is renovating its thinking

Part of the fast food chain’s recent agency switch involved a new way of approaching customer communications – shifting from demographic to psychographic targeting. There’s lots of market share for Canada’s fourth-largest burger chain to chase. Will the new approach work? Read More

Expect more FX

FX Canada wants to bolster the $1.4 million ad revenues it made last year, and strengthen its brand in Canada. It’s meeting with broadcasters to launch a stronger channel presence, and it has the ammunition to make it happen: a strong lineup and, arguably, the best drama on television. Read More

Gender still matters, and often for the wrong reasons

The comments we’ve received from our week-long series on gender issues and equality are a mix of horror stories and inspiration. Women of all ages and from various parts of the industry still experience sexist and uneven reactions from men. But our panel of experts suggests how this could change.

Marketing‘s Gender Issues series
Women in advertising on today’s challenges
• What has changed the most?
• Maddening firsthand encounters with sexism
• Where to from here?
• Important advice from industry leaders

Chunky is getting more manly

While women still decide most of the grocery purchases, Campbell Company of Canada wants to beef up its manly appeal. With new “pub-inspired” soup varieties, it’s put a gravel-voiced, mustachioed “psyguyatrist” at the head of its new campaign. Read More

Brands Articles

Indigo, CIBC and Scene react to loyalty program data

Canadian Loyalty Report suggests more programs per consumer, but less activity

Modern Family takes product placement to the next level

ABC works the National Association of Realtors into the plot of the popular sitcom

Three ways brands must evolve to engage female influencers

Marketers need to recognize the shift from bloggers to creators says agency president

Nintendo moves its PR account to Craft Public Relations

The consumer electronics and software company to shift its communications focus

4 reasons why Aeropostale lost its cool with shoppers

Teens returned to their favourite brands after the recession, Aeropostale couldn't compete

Boston Pizza drafts hockey fans for media photo ops

Chain uses Facebook and the NHL Draft Lottery to to connect with fans and media

Fairmont Hotels puts a focus on employees in new art exhibit

Luxury hotel chain uses staff from around the globe to help tell its brand story

President’s Choice connects haute cuisine and high chairs

Loblaw-owned brand launches Babylicious to provide parents the ultimate dinner date

Marketing Awards 2016: Design jury and shortlist

The final shortlist is revealed in the lead-up to the June gala