Weekend Essentials

From sexism to sensational TV, here’s what we learned this week Burger King is renovating its thinking Part of the fast food chain’s recent agency switch involved a new way of approaching customer communications – shifting from demographic to psychographic targeting. There’s lots of market share for Canada’s fourth-largest burger chain to chase. Will the […]

From sexism to sensational TV, here’s what we learned this week

Burger King is renovating its thinking

Part of the fast food chain’s recent agency switch involved a new way of approaching customer communications – shifting from demographic to psychographic targeting. There’s lots of market share for Canada’s fourth-largest burger chain to chase. Will the new approach work? Read More

Expect more FX

FX Canada wants to bolster the $1.4 million ad revenues it made last year, and strengthen its brand in Canada. It’s meeting with broadcasters to launch a stronger channel presence, and it has the ammunition to make it happen: a strong lineup and, arguably, the best drama on television. Read More

Gender still matters, and often for the wrong reasons

The comments we’ve received from our week-long series on gender issues and equality are a mix of horror stories and inspiration. Women of all ages and from various parts of the industry still experience sexist and uneven reactions from men. But our panel of experts suggests how this could change.

Marketing‘s Gender Issues series
Women in advertising on today’s challenges
• What has changed the most?
• Maddening firsthand encounters with sexism
• Where to from here?
• Important advice from industry leaders

Chunky is getting more manly

While women still decide most of the grocery purchases, Campbell Company of Canada wants to beef up its manly appeal. With new “pub-inspired” soup varieties, it’s put a gravel-voiced, mustachioed “psyguyatrist” at the head of its new campaign. Read More

Brands Articles

Infinity tops on web for ‘virtual tire kicking’

High-end brand edges out Jeep and Lincoln in annual J.D. Power study

Running on empty: How to deal with professional burnout

In the fast paced world of change, how do change agents prevent burnout?

Air Miles promo gives Canadians 19,000 reasons to smile

Loyalty card program rewards members with flights, consumer appliances, barbecues

Quaker looks to spark Twitter conversations with new effort

PepsiCo brand uses social to encourage Canadians to do more of what matters

Canada’s Hottest Ads – The good and bad of Mother’s Day ads

Rain 43's John Farquhar finds mom spots both charming and predictable

Lasik MD campaign has its sights on millennials

Print, direct mail, OOH, radio touts financial benefits of laser vision correction

How to improve in-store signage

Signs alert shoppers to deals and promotions, but also express your brand

Managing Digital: Reckitt Benckiser’s VP marketing

VP to agencies: understand consumers' digital behaviour and deliver KPIs