Weekend Essentials – Feb. 21, 2014

Here’s what we learned this week… Molson’s social media barrage is either awesome or awful It didn’t take long for a debate to start in our comment section when we reported on Molson’s social media throw down. Some claim Canadian is being “whiny and petulant” when it calls out Bud’s cross-border hockey conundrum. Others say […]

Here’s what we learned this week…

Molson’s social media barrage is either awesome or awful

It didn’t take long for a debate to start in our comment section when we reported on Molson’s social media throw down. Some claim Canadian is being “whiny and petulant” when it calls out Bud’s cross-border hockey conundrum. Others say it’s a smart move. Bud must find itself in this situation more often these days, being simultaneously such an American brand but one that’s also associating with cultural events beyond its borders (i.e. the World Cup).
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Tim Hortons has had a busy week

Fourth quarter financial announcements. Announcements about its partner brands (so long Cold Stone). Further U.S. Expansion. A renewed focus on customer service. Can you imagine how frazzled their communications team must be today? Amid all that news was a slightly overlooked announcement that the chain was launching a credit card loyalty program with CIBC. With same-store sales not where they should be, it’s a move to get people lining up more often. But with McDonald’s having recently launched a broader reaching coffee loyalty program of its own, we wonder if this one-bank partnership is enough to move the needle.
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Loblaw sees dollar signs around new online shopping program

Research from McKinsey & Co shows the ‘click-and-collect’ model of online grocery retail (shopping and paying from home then driving to the store to pick up the goods) can bump up margins by as much as 20%.The grocery sector has just come through a very tough year (a 17-year sales low), so it’s no surprise Loblaw is looking for alternatives to the status quo.
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Hootsuite is the next big Canadian celebrity

It might not get Bieber-scale attention, but a new study shows this Vancouver-based social service provider has tremendous brand recognition. “For 50.6% of readers, it was the first company of its kind that came to mind. For perspective, Google won the analytics category with 50.4% of votes.”
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Brands Articles

Pepsi eliminating aspartame from its flagship diet pop

Decision in response to customer feedback

Holt Renfrew expanding its downtown Vancouver store

Retailer ups its game as competition heats up in the luxury goods market

How Apple defines ‘available’ (Column)

Apple Watch pre-orders delayed until June

Struggling Sears partners with ‘The Great One’ on fashion line

As competitors up their fashion game, Sears partners with a retired NHL star

Who’s ready for the Apple Watch?

A look at the Canadian brands that couldn't wait to get on consumers' wrists

General Mills selects Hunter Straker as design AOR

Account win follows the Hunter Straker-assisted launch of Old El Paso Restaurante

BMO emphasizes its human touch

Online video brings brand promise to life

Paradigm to steer communications for UK’s Ingenie

Car insurance company looking to build brand awareness in Canada

Procter & Gamble’s 3Q revenue weighed down by strong dollar

Sales decline in beauty and personal care, and feminine and family care segments