Weekend Essentials – Feb. 21, 2014

Here’s what we learned this week… Molson’s social media barrage is either awesome or awful It didn’t take long for a debate to start in our comment section when we reported on Molson’s social media throw down. Some claim Canadian is being “whiny and petulant” when it calls out Bud’s cross-border hockey conundrum. Others say […]

Here’s what we learned this week…

Molson’s social media barrage is either awesome or awful

It didn’t take long for a debate to start in our comment section when we reported on Molson’s social media throw down. Some claim Canadian is being “whiny and petulant” when it calls out Bud’s cross-border hockey conundrum. Others say it’s a smart move. Bud must find itself in this situation more often these days, being simultaneously such an American brand but one that’s also associating with cultural events beyond its borders (i.e. the World Cup).
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Tim Hortons has had a busy week

Fourth quarter financial announcements. Announcements about its partner brands (so long Cold Stone). Further U.S. Expansion. A renewed focus on customer service. Can you imagine how frazzled their communications team must be today? Amid all that news was a slightly overlooked announcement that the chain was launching a credit card loyalty program with CIBC. With same-store sales not where they should be, it’s a move to get people lining up more often. But with McDonald’s having recently launched a broader reaching coffee loyalty program of its own, we wonder if this one-bank partnership is enough to move the needle.
[Read More]

Loblaw sees dollar signs around new online shopping program

Research from McKinsey & Co shows the ‘click-and-collect’ model of online grocery retail (shopping and paying from home then driving to the store to pick up the goods) can bump up margins by as much as 20%.The grocery sector has just come through a very tough year (a 17-year sales low), so it’s no surprise Loblaw is looking for alternatives to the status quo.
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Hootsuite is the next big Canadian celebrity

It might not get Bieber-scale attention, but a new study shows this Vancouver-based social service provider has tremendous brand recognition. “For 50.6% of readers, it was the first company of its kind that came to mind. For perspective, Google won the analytics category with 50.4% of votes.”
[Read More]

Brands Articles

PR Move of the Week:
Sears Canada

Retailer’s offer to Target's soon-to-be-ex-employees hits the mark

Ipsos and ICA reveal this year’s most influential brands

Netflix, Twitter and LG are 'on fire,' but who leads the list?

Bell readies Let’s Talk Day
for 2015

Major PR push helps mental health
stay in the spotlight

PR Accounts On The Move

A recap of recent account wins on the PR front

A new design for Umbra’s flagship store

Canada's design champion seeks stronger community ties

Hall of Legends 2015:
Chris Armstrong

The birth of the big comfy chair, and building TD Canada Trust

4 values at the heart of good customer experience design

Schulich's Charlene Precious Tcheong explains the emotion-over-logic marketing approach

Uniqlo to open first two Canadian locations in Toronto

Japanese fashion retailer expands global operations into Canada