Weekend Essentials – Feb. 21, 2014

Here’s what we learned this week… Molson’s social media barrage is either awesome or awful It didn’t take long for a debate to start in our comment section when we reported on Molson’s social media throw down. Some claim Canadian is being “whiny and petulant” when it calls out Bud’s cross-border hockey conundrum. Others say […]

Here’s what we learned this week…

Molson’s social media barrage is either awesome or awful

It didn’t take long for a debate to start in our comment section when we reported on Molson’s social media throw down. Some claim Canadian is being “whiny and petulant” when it calls out Bud’s cross-border hockey conundrum. Others say it’s a smart move. Bud must find itself in this situation more often these days, being simultaneously such an American brand but one that’s also associating with cultural events beyond its borders (i.e. the World Cup).
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Tim Hortons has had a busy week

Fourth quarter financial announcements. Announcements about its partner brands (so long Cold Stone). Further U.S. Expansion. A renewed focus on customer service. Can you imagine how frazzled their communications team must be today? Amid all that news was a slightly overlooked announcement that the chain was launching a credit card loyalty program with CIBC. With same-store sales not where they should be, it’s a move to get people lining up more often. But with McDonald’s having recently launched a broader reaching coffee loyalty program of its own, we wonder if this one-bank partnership is enough to move the needle.
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Loblaw sees dollar signs around new online shopping program

Research from McKinsey & Co shows the ‘click-and-collect’ model of online grocery retail (shopping and paying from home then driving to the store to pick up the goods) can bump up margins by as much as 20%.The grocery sector has just come through a very tough year (a 17-year sales low), so it’s no surprise Loblaw is looking for alternatives to the status quo.
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Hootsuite is the next big Canadian celebrity

It might not get Bieber-scale attention, but a new study shows this Vancouver-based social service provider has tremendous brand recognition. “For 50.6% of readers, it was the first company of its kind that came to mind. For perspective, Google won the analytics category with 50.4% of votes.”
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Brands Articles

Johnsonville links sausage to ethnic fare in social-led effort

Social media outreach comprises part of the brands first "serious effort" in Canada

Managing Digital: Shoppers Drug Mart’s Shelagh Stoneham

SVP of marketing on how digital is helping the retailer's customers "shop smarter"

Marketers to C2-MTL: Treat consumer data with care

Aimia and Aldo CMOs on the importance of using data to deliver better customer service

Cossette and OMD named SickKids Foundation AORs

Agencies will shape a new vision for a big name in the competitive fundraising space

Jack Black skincare selects first Canadian AOR

1Milk2Sugars will share duties between its Montreal and Toronto offices

Rabba Fine Foods hires first PR and marketing agencies

Future PR and marketing efforts will focus on the retailer's ties to the community

FIFA sponsors respond to corruption scandal

Visa and Coca-Cola call for change in how world football is managed