Weekend Essentials – Feb. 21, 2014

Here’s what we learned this week… Molson’s social media barrage is either awesome or awful It didn’t take long for a debate to start in our comment section when we reported on Molson’s social media throw down. Some claim Canadian is being “whiny and petulant” when it calls out Bud’s cross-border hockey conundrum. Others say […]

Here’s what we learned this week…

Molson’s social media barrage is either awesome or awful

It didn’t take long for a debate to start in our comment section when we reported on Molson’s social media throw down. Some claim Canadian is being “whiny and petulant” when it calls out Bud’s cross-border hockey conundrum. Others say it’s a smart move. Bud must find itself in this situation more often these days, being simultaneously such an American brand but one that’s also associating with cultural events beyond its borders (i.e. the World Cup).
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Tim Hortons has had a busy week

Fourth quarter financial announcements. Announcements about its partner brands (so long Cold Stone). Further U.S. Expansion. A renewed focus on customer service. Can you imagine how frazzled their communications team must be today? Amid all that news was a slightly overlooked announcement that the chain was launching a credit card loyalty program with CIBC. With same-store sales not where they should be, it’s a move to get people lining up more often. But with McDonald’s having recently launched a broader reaching coffee loyalty program of its own, we wonder if this one-bank partnership is enough to move the needle.
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Loblaw sees dollar signs around new online shopping program

Research from McKinsey & Co shows the ‘click-and-collect’ model of online grocery retail (shopping and paying from home then driving to the store to pick up the goods) can bump up margins by as much as 20%.The grocery sector has just come through a very tough year (a 17-year sales low), so it’s no surprise Loblaw is looking for alternatives to the status quo.
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Hootsuite is the next big Canadian celebrity

It might not get Bieber-scale attention, but a new study shows this Vancouver-based social service provider has tremendous brand recognition. “For 50.6% of readers, it was the first company of its kind that came to mind. For perspective, Google won the analytics category with 50.4% of votes.”
[Read More]

Brands Articles

It’s been a Slyce for Toronto start-up

Mobile search company expands relationship with leading U.S. retailer

Watch This: Tim Hortons takes Dark Roast on the road

Tims gives consumers across the country the chance to try the #TimsDarkExperiment

On The Move: Changes at Top Drawer, Publicis, GMR

A weekly recap of who's headed where in Canadian marketing and communications

Sobeys makes first foray into South Asian grocery stores

Chalo FreshCo features assortment of rice, spices, lentils, snacks and produce

Goodyear retires its blimp

Cigar-shaped vessel to be replaced

Axe pushes grit and determination in video series

Campaign from Sid Lee celebrates confidence and the desire to succeed

Nestlé Purina’s new magazine has gone to the dogs

Kibble & Collars marks National Dog Day

Best Buy shares tech knowledge with Canadian kids

Electronics retailer launches Geek Squad Academy nationwide

New contest helps put DavidsTea on the map

Online travel scrapbook allows tea drinkers to share their adventures