Weekend Essentials – May 23, 2014

What we learned this week

What we learned this week…

A lot can happen in 200 milliseconds
Many still believe that when you visit a web page, the decision about what ads to show you are pretty simple. All the website has to do is figure out who you are, and decide which ad best targets you. That’s pretty straightforward, right? Wrong.
Watch “The Life of a Programmatic RTB Ad Impression” now

Sapporo is trying a more even blend of the modern and the traditional
We’ve seen bigger production spots from Sapporo before, but it’s not a frequent event. The latest offering seems a more modern, adult message.
Watch Sapporo’s new ad now

Sears wants a bite of Lululemon’s pie
The struggling retailer has had some success with its Pure NRG Athletics line. So, with a quip about Lululemon’s price point, Sears CEO Douglas Campbell indicates where he sees a market opportunity.
Read More about Sears’ Q1 results

Why can’t Cadillac drop the smugness?
Also in this week’s Ads You Must See, Coke finds 40 teens to tell a tale of happiness, and Samsung tries two different approaches in two different markets.
Watch Ads You Must See now

Brands Articles

PepsiCo and InterCon Hotels execs embrace ‘The Many’

C2 Montréal invites brands to discuss how they're putting consumers in charge

Wonderbra pushes modern look in new campaign

77-year-old brand aims to attract new consumers with fresh imagery

How Google’s ‘agency for agencies’ tells brand stories

The managing director for The Zoo opens up at C2 Montréal

AmEx influencer campaign travels north of expectations

Social and acquisition teams band together for the company's latest campaign

Shinola’s expansion into Canada gets a PR boost

Detroit-based manufacturer looks to settle in Toronto with help from ASC Public Relations

Canada Goose to open Toronto, New York retail stores

The luxury outerwear brand is investing in its first-ever standalone locations

Thinkingbox looks to grow globally with new funding

Vancouver-based digital production studio lands its first outside investor

Belairdirect heads to medieval times in its new campaign

The brand is going back in time to show how easy insurance has become

Etsy’s Chad Dickerson defines the brand he wants to build

The maker marketplace's CEO talks growth and good business practices