Weekend Essentials – May 23, 2014

What we learned this week

What we learned this week…

A lot can happen in 200 milliseconds
Many still believe that when you visit a web page, the decision about what ads to show you are pretty simple. All the website has to do is figure out who you are, and decide which ad best targets you. That’s pretty straightforward, right? Wrong.
Watch “The Life of a Programmatic RTB Ad Impression” now

Sapporo is trying a more even blend of the modern and the traditional
We’ve seen bigger production spots from Sapporo before, but it’s not a frequent event. The latest offering seems a more modern, adult message.
Watch Sapporo’s new ad now

Sears wants a bite of Lululemon’s pie
The struggling retailer has had some success with its Pure NRG Athletics line. So, with a quip about Lululemon’s price point, Sears CEO Douglas Campbell indicates where he sees a market opportunity.
Read More about Sears’ Q1 results

Why can’t Cadillac drop the smugness?
Also in this week’s Ads You Must See, Coke finds 40 teens to tell a tale of happiness, and Samsung tries two different approaches in two different markets.
Watch Ads You Must See now

Brands Articles

Harry Rosen’s double-sided view of premium media

Sandra Kennedy sees luxury from both the advertiser and publisher perspective

AOL, HuffPo dive into VR storytelling

Ryot marks a bid create 'the world's largest 360-degree news network'

CollegeHumor gets serious about branded content

Electus Digital exec offers his advice from the Marketing Live stage

How your customers can be your best marketing resource

Value your current clients and they can help you find new ones

The Marketing Live moments to remember

Some takeaways from our inaugural storytelling event

The art and science of data-driven storytelling

An EA exec offers five strategies to develop the right narrative

SAS’s SVP of global marketing turns the page on analytics

Adele Sweetwood's book argues effective use of data is now table stakes

Restaurant Brands International Q3 profit up

Tim Hortons and Burger King says it earned US$86.3 million

New Dimpflmeier product the ‘best thing since sliced bread’

Carb Smart contains contain high protein, low carbohydrates and zero sugar