Weekend Essentials – May 23, 2014

What we learned this week

What we learned this week…

A lot can happen in 200 milliseconds
Many still believe that when you visit a web page, the decision about what ads to show you are pretty simple. All the website has to do is figure out who you are, and decide which ad best targets you. That’s pretty straightforward, right? Wrong.
Watch “The Life of a Programmatic RTB Ad Impression” now

Sapporo is trying a more even blend of the modern and the traditional
We’ve seen bigger production spots from Sapporo before, but it’s not a frequent event. The latest offering seems a more modern, adult message.
Watch Sapporo’s new ad now

Sears wants a bite of Lululemon’s pie
The struggling retailer has had some success with its Pure NRG Athletics line. So, with a quip about Lululemon’s price point, Sears CEO Douglas Campbell indicates where he sees a market opportunity.
Read More about Sears’ Q1 results

Why can’t Cadillac drop the smugness?
Also in this week’s Ads You Must See, Coke finds 40 teens to tell a tale of happiness, and Samsung tries two different approaches in two different markets.
Watch Ads You Must See now

Brands Articles

Saputo sells its bakery division to Canada Bread for $120 million

Deal in line with company's plans to become more competitive in new food categories

Why employee engagement needs to top the CMO’s agenda in 2015

And, how it will enhance competitiveness/profitability

Canada’s Hottest Ads: A very foodie November

...with a light dusting of holiday cheer

McDonald’s marketing misery

Markus Giesler on the chain's identity crisis and why it's becoming increasingly irrelevant

BlackBerry harkens back to “CrackBerry” heyday

Waterloo, Ont.-based company introduces new smartphone model with familiar features

Hudson’s Bay hires new CEO

Former Toys R Us chairman and CEO takes the reins, Richard Baker remains chairman

Country Style chooses Tag Franchise for rebrand

New branding expected to roll out next year

MasterCard’s ‘priceless’ holiday giveaway

The brand had a big surprise for Calgary charities