Weekend Essentials – May 23, 2014

What we learned this week

What we learned this week…

A lot can happen in 200 milliseconds
Many still believe that when you visit a web page, the decision about what ads to show you are pretty simple. All the website has to do is figure out who you are, and decide which ad best targets you. That’s pretty straightforward, right? Wrong.
Watch “The Life of a Programmatic RTB Ad Impression” now

Sapporo is trying a more even blend of the modern and the traditional
We’ve seen bigger production spots from Sapporo before, but it’s not a frequent event. The latest offering seems a more modern, adult message.
Watch Sapporo’s new ad now

Sears wants a bite of Lululemon’s pie
The struggling retailer has had some success with its Pure NRG Athletics line. So, with a quip about Lululemon’s price point, Sears CEO Douglas Campbell indicates where he sees a market opportunity.
Read More about Sears’ Q1 results

Why can’t Cadillac drop the smugness?
Also in this week’s Ads You Must See, Coke finds 40 teens to tell a tale of happiness, and Samsung tries two different approaches in two different markets.
Watch Ads You Must See now

Brands Articles

ACA now accepting Gold Medal nominations for 2015

This year's winner to be honoured at the Marketing Awards

Nordstrom: The luxury chain that does everything right

Shrewd PR and customer service among the reasons Canadian retailers should be wary

BMW rolls out branded content

Three well-known Toronto-based personalities showcase X models

B.C. craft brewer asks consumers to thicken the plot

Central City Brewers + Distillers introduces character-based beers from "mythical world"

Ford goes ‘back to basics’

Car company helps bloggers escape from the daily grind with recent event series

Etsy formally files for IPO worth up to $100M

Nearly 20 million people made at least one purchase through the online retailer last year

Target Canada has some explaining to do

Vendors demand answers before the retailer closes up shop in Canada in May

Subway uses wifi for giveaway

Partnership with Turnstyle Solutions provides new customer reward system