Weekend Essentials – May 23, 2014

What we learned this week

What we learned this week…

A lot can happen in 200 milliseconds
Many still believe that when you visit a web page, the decision about what ads to show you are pretty simple. All the website has to do is figure out who you are, and decide which ad best targets you. That’s pretty straightforward, right? Wrong.
Watch “The Life of a Programmatic RTB Ad Impression” now

Sapporo is trying a more even blend of the modern and the traditional
We’ve seen bigger production spots from Sapporo before, but it’s not a frequent event. The latest offering seems a more modern, adult message.
Watch Sapporo’s new ad now

Sears wants a bite of Lululemon’s pie
The struggling retailer has had some success with its Pure NRG Athletics line. So, with a quip about Lululemon’s price point, Sears CEO Douglas Campbell indicates where he sees a market opportunity.
Read More about Sears’ Q1 results

Why can’t Cadillac drop the smugness?
Also in this week’s Ads You Must See, Coke finds 40 teens to tell a tale of happiness, and Samsung tries two different approaches in two different markets.
Watch Ads You Must See now

Brands Articles

SoFresh embraces its Canuck roots

A dairy alternative brand tries to make its U.S.-grown ingredients more Canadian

Plan Canada refreshes Gifts of Hope

Annual giving campaign positioned as perfect gift for the hard-to-shop-for

Amazon unveils a store with no checkout

Sensors register shoppers' items and automatically charge them to Amazon app

Wake-Ups return after 65-year advertising slumber

A caffeine pill with broad consumer market ambitions

Pickle Barrel shows local food some love

Why the Ontario casual dining brand upped its focus on fresh ingredients

Tourisme Montreal apologizes in advance

The city's 375th birthday celebrations will likely wake the neighbours all year

Baton Rouge introduces revamped restaurant format

Ontario location the first to get new look of 18 planned through 2018

The bear necessities of Freedom’s rebranding

With a new name and mascot, a challenger telco takes a softer approach

Air Miles backtracks on points cancellation plan

LoyaltyOne says legislative 'uncertainty' drove decision