The tenure of a senior marketer has been sliding over the past decade, with some studies showing an average these days of just two years for a chief marketing officer.
With the increased disruption of digital technology over the past few years, some pundits warn the role will be usurped by the CIO or CTO. At the other end of continuum, we also hear that companies are increasingly seeing the CMO position as the logical path to the CEO’s corner office.
Where there is challenge, there is opportunity.
Our new monthly CMO Filter newsletter will help get past the noise and concentrate on bringing you the stories and columns that offer the kinds of strategic brand insights and learnings that explore and explain best practices for Canada’s top marketers.
At Marketing, we are committed to covering the business of marketing in a way that informs readers, engages and inspires. Join us here each monthly and visit us in the magazine and online. We’re here to help make you better at your job in today’s digital, customer-centric market.