Welcome to CMO Filter

The tenure of a senior marketer has been sliding over the past decade, with some studies showing an average these days of just two years for a chief marketing officer. With the increased disruption of digital technology over the past few years, some pundits warn the role will be usurped by the CIO or CTO. […]

The tenure of a senior marketer has been sliding over the past decade, with some studies showing an average these days of just two years for a chief marketing officer.

David Thomas

With the increased disruption of digital technology over the past few years, some pundits warn the role will be usurped by the CIO or CTO. At the other end of continuum, we also hear that companies are increasingly seeing the CMO position as the logical path to the CEO’s corner office.

Where there is challenge, there is opportunity.

Our new monthly CMO Filter newsletter will help get past the noise and concentrate on bringing you the stories and columns that offer the kinds of strategic brand insights and learnings that explore and explain best practices for Canada’s top marketers.

At Marketing, we are committed to covering the business of marketing in a way that informs readers, engages and inspires. Join us here each monthly and visit us in the magazine and online. We’re here to help make you better at your job in today’s digital, customer-centric market.

Best,

David Thomas
Editor-in-chief

Brands Articles

Scion Sessions return with more short-film-styled music vids

Toyota brand bolsters connection with music, art and culture

Ford Canada wins the TIFF celebrity lottery

How the automaker maximized its TIFF sponsorship with A-listers

Apple’s U2 “offer” a bad PR misstep

Music-savvy brand misunderstood the personal importance of the playlist

GoodLife finds ‘real heroes’ for new ads

Latest work from DougSerge+Partners furthers message of accessibility

Boston Pizza signs long-term deal with Rogers

Casual dining chain says more of its ad investment will be associated with hockey

Corona has it made in the shade

Beer brand gets celestial with new out-of-home campaign

Ex-Raven Ray Rice starts losing endorsement deals

Ousted player earned $1.6 million in sponsorship deals last year

Canadian marketers doubling down on video

Nearly half plan to increase their spend on digital video in the next year

Canadian Tire introduces enhanced loyalty program

A digital addition to Canada's unofficial second currency