Welcome to CMO Filter

The tenure of a senior marketer has been sliding over the past decade, with some studies showing an average these days of just two years for a chief marketing officer. With the increased disruption of digital technology over the past few years, some pundits warn the role will be usurped by the CIO or CTO. […]

The tenure of a senior marketer has been sliding over the past decade, with some studies showing an average these days of just two years for a chief marketing officer.

David Thomas

With the increased disruption of digital technology over the past few years, some pundits warn the role will be usurped by the CIO or CTO. At the other end of continuum, we also hear that companies are increasingly seeing the CMO position as the logical path to the CEO’s corner office.

Where there is challenge, there is opportunity.

Our new monthly CMO Filter newsletter will help get past the noise and concentrate on bringing you the stories and columns that offer the kinds of strategic brand insights and learnings that explore and explain best practices for Canada’s top marketers.

At Marketing, we are committed to covering the business of marketing in a way that informs readers, engages and inspires. Join us here each monthly and visit us in the magazine and online. We’re here to help make you better at your job in today’s digital, customer-centric market.

Best,

David Thomas
Editor-in-chief

Brands Articles

Minions have overrun General Mills Canada

Expect to see Universal's little, yellow, adorable monsters on everything

Sour lemons are a sweet thing for Plan Canada

A new summer social challenge to raise money for 'Because I Am A Girl'

Porter Airlines fined over anti-spam compliance

$150,000 for allegedly leaving "unsubscribe" off commercial emails

Inside Facebook: Shifts in marketing and mobile strategy

Is Facebook even a social media company anymore?

The AOL Sessions – The viewability lightning rod

The value of viewability vs. attribution

Executive Roundtable: Canada’s changing consumer

Retail and brand leaders discuss how to succeed in an omnichannel marketplace

Sears at ‘make or break’ stage: analyst

Desjardins report says the 2016 holidays hold the key

Maple Leafs bring on the beacons for fan event

MLSE planning further experiments with tech partner Rover Labs

Cannes 2015: Leo Burnett wins Canada’s first Titanium Lion

Leo Burnett and Grey's winning ways reach final day