Welcome to CMO Filter

The tenure of a senior marketer has been sliding over the past decade, with some studies showing an average these days of just two years for a chief marketing officer. With the increased disruption of digital technology over the past few years, some pundits warn the role will be usurped by the CIO or CTO. […]

The tenure of a senior marketer has been sliding over the past decade, with some studies showing an average these days of just two years for a chief marketing officer.

David Thomas

With the increased disruption of digital technology over the past few years, some pundits warn the role will be usurped by the CIO or CTO. At the other end of continuum, we also hear that companies are increasingly seeing the CMO position as the logical path to the CEO’s corner office.

Where there is challenge, there is opportunity.

Our new monthly CMO Filter newsletter will help get past the noise and concentrate on bringing you the stories and columns that offer the kinds of strategic brand insights and learnings that explore and explain best practices for Canada’s top marketers.

At Marketing, we are committed to covering the business of marketing in a way that informs readers, engages and inspires. Join us here each monthly and visit us in the magazine and online. We’re here to help make you better at your job in today’s digital, customer-centric market.

Best,

David Thomas
Editor-in-chief

Brands Articles

Aeroplan: 30 years of loyalty

SPONSORED CONTENT: Aeroplan's Chris Willoughby

Staples puts price at the heart of back-to-school campaign

Going up against Walmart and Target with its biggest campaign of the year

Kraft searches for Canada’s Ultimate Food Hacker

Contest winner will receive $25,000 and opportunity to create new recipes

VOCAB ready to raise funds for African orphanage

Meet Me in Africa will tackle one key project a year

Schick bids young men to think more about their shave routine

'Don't be like dad' is the message behind a new integrated campaign

Springboard rebrands with Stephen Thomas

New identity shows Ontario charitable organization is people-focused

Telus helps Canadians give back to their communities

Survey shows half of Telus' customers stay with it due to its community involvement

KFC Canada tests beer at two Toronto locations

Starting this fall, the quick-serve restaurant will serve domestic and imported beer