What apps are most used by Canadians? Weather tops the list

Is it any surprise that in a global comparison of what apps mobile users keep going back to again and again Canadians ranked high for checking the weather? In an online survey with more than 19,000 respondents in 27 countries conducted by Ipsos, users were asked what kinds of apps they regularly used. Forty-seven per […]

Is it any surprise that in a global comparison of what apps mobile users keep going back to again and again Canadians ranked high for checking the weather?

In an online survey with more than 19,000 respondents in 27 countries conducted by Ipsos, users were asked what kinds of apps they regularly used.

Forty-seven per cent of the Canadians polled said they most often loaded a weather app, which was eight percentage points above the global average.

By comparison, only 22% of the users in Saudi Arabia regularly used a weather app and on the high end, 56% of South African users pulled up a weather app often.

About a third of the Canadians surveyed said they regularly use a banking app and a quarter each said they use music and news apps frequently. Canadians were tied for third-last globally when it came to reading news through an app.

Forty-two per cent of the Canadian respondents indicated they’re just not big app users at all. They said they don’t regularly use any of the eight types of apps that researchers asked them about.

In another online poll of 1,009 Canadians conducted by Harris-Decima for Rogers, respondents owning smartphones had an average of 21 apps on their device and tablet owners had an average of 29 apps installed.

IPhone users had installed an average of 30 apps, which was triple the number for BlackBerry users and 50 per cent more than Google Android users. IPad users had an average of 36 apps downloaded, which was about 60 per cent more than BlackBerry and Android tablet owners.

When asked about which social media apps they had downloaded, just over half of the respondents said they had Facebook installed, 41% had YouTube, 28% had Twitter, 19% had Instagram, 16% had Google+, 14 per cent had LinkedIn and 12% each had Snapchat and Pinterest.

Not surprisingly, younger respondents between the ages of 16 and 29 were far more likely to use social media apps. About 74% of them used Facebook, 68% used YouTube, 47% used Instagram and 46% each used Twitter and Snapchat.

The polling industry’s professional body, the Marketing Research and Intelligence Association, says online surveys cannot be assigned a margin of error because they do not randomly sample the population like traditional telephone polls.

Brands Articles

CMOs want the “brand” back in branded content

At IAB Engage, marketers for Molson, Kraft, Cara Foods talk branded content strategy

Airbnb signs deal to sponsor 2016 Rio Olympic Games

Online community is the Games' first alternative accommodations sponsor

Grey Canada gets a shot at Tequila Herradura

Brown-Forman brand awards digital CRM and below-the-line duties to WPP shop

Metro pairs fashion with food

Grocer partners with fashion magazine Flare on food-focused marketing campaign

Activia kicks off campaign with world record attempt

Yogurt brand positions itself as a "lifestyle partner" through Rogers Media partnership

HBO Canada gives fans a chance to sit on the Iron Throne

Selection of Game of Thrones products available at Toronto pop-up shop

Frank & Oak push pop-up competition in the U.S.

Montreal-based retailer is giving consumers the power to pick temporary locations

How to create an engaging flyer

Expert Patrick Rodmell shares five best practices that apply to all retail sectors

What the Heinz-Kraft merger could mean for Canada

Experts say deal will likely lead to layoffs as the two companies find ways to share costs