Wheat Board’s vintage cowgirl ad lassoes controversy

The women’s president of the National Farmers Union is questioning what an image of a long-legged woman straddling a fence has to do with selling grain. The picture is part of a new advertisement from the Canadian Wheat Board that is kicking up a ruckus on the Prairies. The ad features a 1969 print called […]

The women’s president of the National Farmers Union is questioning what an image of a long-legged woman straddling a fence has to do with selling grain.

The picture is part of a new advertisement from the Canadian Wheat Board that is kicking up a ruckus on the Prairies.

The ad features a 1969 print called “Hi-Ho, Sliver,” which shows a young woman in a cowboy hat and skirt straddling a fence.

The caption says “Still on the fence?” and encourages farmers to choose the wheat board for marketing grain.

Joan Brady, who heads the women’s branch of the farmers union, said the ad is offensive and is likely to cause farmers to steer clear of the wheat board.

Producers are now choosing how to market their grain because legislation has ended the board’s marketing monopoly.

Brands Articles

Disney’s Star Wars marketing in full ‘Force’

Toronto's Spin Master among the company's producing toys in lead up to new movie

Ask me anything: Harlequin Teen launches Twitter oracle

Publisher leverages ' conversational nature' of social for latest book promotion

RW&CO gets suited up with P.K. Subban

NHL star and family star in fall campaign

New York Fries’ golden opportunity

Chain rewarding diners fluent in pig latin in celebration of International Bacon Day

FleishmanHillard stays up all night for pro bono work

Toronto office participates in CreateAthon for the second time in three years

OverCat Communications launches one-stop press hub

Users can download press materials 24/7

General Mills sells vegetable businesses for $765 million

Company cutting free its Green Giant and Le Sueur businesses in the U.S. and Canada

Penguin Canada Twitter ‘hacked’ for book promo

Central character takes the publisher's social account hostage

Moneris taps Razorfish for new digital strategy

Agency devloping a 'responsive digital platform' to help clients understand services