Which came first: the Chicken McNugget or the blender myth?

After launching its “Our Food. Your Questions” project last month to encourage a digital two-way dialogue with curious Canadians, McDonald’s Canada has posted several replies about its food and the processes it uses to prepare it. Some of the questions focus on setting the record straight on urban food myths, including this one about whether […]

After launching its “Our Food. Your Questions” project last month to encourage a digital two-way dialogue with curious Canadians, McDonald’s Canada has posted several replies about its food and the processes it uses to prepare it.

Some of the questions focus on setting the record straight on urban food myths, including this one about whether or not Chicken McNuggets are made from a sludge of meat, bones and chemicals:

While the initiative, which has its own dedicated website and is being executed by Tribal DDB Toronto, is meant to illustrate the food company’s transparency, it’s interesting to note that the option to comment on the video replies on McDonald’s Canada’s YouTube channel has been disabled.

Brands Articles

Montreal Canadiens draft Jay Baruchel for fan club launch

NHL team launches Club 1909 to connect with fans around the world

Kraft Peanut Butter brings iconic bears to life

Peanut butter brand introduces plush toys as part of its “Stick Together” campaign

Sears strikes leasing deal with U.K. fashion retailer

Primark to open seven standalone stores in U.S. malls

On the Move — Weekly Roundup

A recap of who’s headed where in Canadian marketing communications

Redefining the mini-meal

Shoppers looking beyond classic snacks like chips and cookies

Air Miles focuses on storytelling in new video

Campaign turns user-generated content into branded content

Mr. Sub selects Tag Franchise for a brand refresh

The quick-serve submarine chain is ready for change

More 2014 MIAs finalists – shortlist #2

Finalists in the Best Use of Content and Best Use of Digital Channels categories