Which came first: the Chicken McNugget or the blender myth?

After launching its “Our Food. Your Questions” project last month to encourage a digital two-way dialogue with curious Canadians, McDonald’s Canada has posted several replies about its food and the processes it uses to prepare it. Some of the questions focus on setting the record straight on urban food myths, including this one about whether […]

After launching its “Our Food. Your Questions” project last month to encourage a digital two-way dialogue with curious Canadians, McDonald’s Canada has posted several replies about its food and the processes it uses to prepare it.

Some of the questions focus on setting the record straight on urban food myths, including this one about whether or not Chicken McNuggets are made from a sludge of meat, bones and chemicals:

While the initiative, which has its own dedicated website and is being executed by Tribal DDB Toronto, is meant to illustrate the food company’s transparency, it’s interesting to note that the option to comment on the video replies on McDonald’s Canada’s YouTube channel has been disabled.

Brands Articles

Your Marketing newsletters are changing

The Marketing Morning Filter is ending, but other newsletters are set to return

The List: North Strategic’s very big year

Prior to being picked up by MSLGroup, the PR shop brought in 15 new client wins

The biggest stories in Canadian marketing: 2016

A look back at the most read and shared news items from MarketingMag.ca

Media Profile teams with global PR group

PRGN welcomes Toronto agency as first Canadian partner

Stereo+ unveils brand overhaul from Lg2boutique

How to to introduce a 35-year-old chain to younger shoppers

The List: Wattpad’s evolving influence

The first of our selections for the biggest newsmakers of 2016

Sears Canada takes a gamble on groceries

Losses more than double in Q3 report, but food markets set to arrive

Big opportunities await in the new age of CSR (column)

Overwhelmed consumers want to outsource their consciences, but it requires deep trust

Mintel predicts packaging trends for 2017

Research firm says intelligent, experiential packaging will lead consumer experiences