Wind and Wellen partner on in-store marketing

Wind will focus on improving its in-store communications in 2014

Wind Mobile has signed Toronto-based communication and merchandising agency Wellen to breathe new life into its in-store experience.

According to Radek Krasny, head of brand and communication at Wind, the firm went through a full RFP process in order to find the best agency for its needs.

“We haven’t had an in-store communications and merchandising agency before, as everything was managed in-house until now,” he said, adding that the company is focusing on improving the quality of its in-store communication and merchandising experience across its corporate and dealer channels thisyear.

Wellen’s mandate “will cover all the communication vehicles in the stores including printed materials, digital signage and retail radio.”

Earlier this month, the the mobile company announced it had passed the 700,000 subscriber mark, so is no doubt looking to build on that by enticing consumers into it retails outlets.

“We have been looking for a partner with extensive retail and telecom experience that could approach this project with real creativity and help us increase the quality of our in-store communication,” said Krasny.

Wellen has worked with Vodafone in Europe where it was commissioned to design and open the firm’s first data-dedicated flagship store in the Czech Republic. Petr Simek, managing partner of Wellen, said its focus on in-store communication strategy, design and development will ensure that Wind customers will have a truly unique retail experience that also drives sales.

Wind is adding Wellen to its roster agencies that currently includes MacLaren McCann for creative and digital, M2 Universal for media, Veritas Communications for PR, and Monsoon Communications for multicultural work.

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