Wind and Wellen partner on in-store marketing

Wind will focus on improving its in-store communications in 2014

Wind Mobile has signed Toronto-based communication and merchandising agency Wellen to breathe new life into its in-store experience.

According to Radek Krasny, head of brand and communication at Wind, the firm went through a full RFP process in order to find the best agency for its needs.

“We haven’t had an in-store communications and merchandising agency before, as everything was managed in-house until now,” he said, adding that the company is focusing on improving the quality of its in-store communication and merchandising experience across its corporate and dealer channels thisyear.

Wellen’s mandate “will cover all the communication vehicles in the stores including printed materials, digital signage and retail radio.”

Earlier this month, the the mobile company announced it had passed the 700,000 subscriber mark, so is no doubt looking to build on that by enticing consumers into it retails outlets.

“We have been looking for a partner with extensive retail and telecom experience that could approach this project with real creativity and help us increase the quality of our in-store communication,” said Krasny.

Wellen has worked with Vodafone in Europe where it was commissioned to design and open the firm’s first data-dedicated flagship store in the Czech Republic. Petr Simek, managing partner of Wellen, said its focus on in-store communication strategy, design and development will ensure that Wind customers will have a truly unique retail experience that also drives sales.

Wind is adding Wellen to its roster agencies that currently includes MacLaren McCann for creative and digital, M2 Universal for media, Veritas Communications for PR, and Monsoon Communications for multicultural work.

Brands Articles

CFL unveils new logo, slogan for league

CFL commissioner hopes to attract more younger fans with new look

Loblaw gives shoppers major market moments

National program benefits staff as much as it does shoppers says marketing director

Harry Rosen sorry, not sorry for playing Trump card

Promotional postcard plays off presidential hopeful's controversial views on immigration

RBC pushes a new holiday tradition

Financial company encourages clients to redeem points for gifts in new campaign

Airbnb partners with MLSE on sleepover promotion

Contest gives Canadians the chance to stay in a customized suite at the ACC

3M Canada sticks with millennials for awareness tour

Post-it brand successfully connects with consumers through Twitter activation

Urban Barn hires firm for Quebec expansion

Furniture and home décor retailer opens its first stores in the province this month

DentsuBos to defend Fido account

Toronto agency could go from working on parts of the account to all of it