Windows 8 takes over Rogers websites

Select Rogers digital properties have been given a Windows-style makeover. As part of a campaign to promote Microsoft’s new Windows 8 operating system, the homepages of Macleans.com, Chatelaine.com and Sportsnet.ca have been made to look just like the new Windows 8 interface. Instead of each site’s usual homepages, content appears in coloured tiles while at […]

Select Rogers digital properties have been given a Windows-style makeover.

As part of a campaign to promote Microsoft’s new Windows 8 operating system, the homepages of Macleans.com, Chatelaine.com and Sportsnet.ca have been made to look just like the new Windows 8 interface.

Instead of each site’s usual homepages, content appears in coloured tiles while at the bottom of the page there are instructions to “touch, slide, scroll, click and connect” with each site.

Related
Photos: Microsoft’s Windows 8 party

The new interface “is all about customizing your user experience on your home screen or homepage of your smart phone or tablet based on what your interests are,” said Gavin Roth, vice-president, multi-platform sales at Rogers Media.

“It seemed to fit nicely that we would make those [online content sections] look like tiles, similar to what would happen if you had Windows 8 on your tablet or smartphone,” added Roth.

The homepage integrations run until Nov. 7.

The campaign follows Rogers’ announcement Friday that it has partnered with Microsoft for the Canadian launch of Windows 8. Rogers will offer an exclusive selection of smartphones that run on Microsoft’s new operating system, as well as a Windows 8 tablet.

The campaign, which Rogers developed with media agency Starcom, also includes print ads and a broadcast component. Promos for Breakfast Television, CityLine and the fall primetime lineup on Citytv will feature the Windows 8 look and feel.

Rogers is also deploying street teams at sports venues including the Rogers Centre in Toronto and Rogers Arena in Vancouver, where fans can interact with Windows 8 through portable kiosks.

Brands Articles

Watch This: Canadian Tire talks to parents about back to school

Moms and dads share a few thoughts (and a few tears) on their kids' first day of school

Ottawa Senators make headlines with new CMO hire

Longtime newspaper executive Peter O’Leary starts his new position Sept. 22

Scotiabank’s Tangerine brand gets a PHD in media

Tangerine CMO Andrew Zimakas on why PHD won the account

Future Shop tweets with students about their own future

Live Twitter event extends the brand's 'Future Shopping' back-to-school campaign

Tangerine shows customers the money

Social media contest promotes new “Friday Bonus Paydays”

Burger King and Tim Hortons ink $11 billion deal

The new entity will form the world's third-largest quick service restaurant company

FCB Montreal to launch Weight Watchers campaign

The weight-loss brand is moving away from American spokespeople with original Canadian creative

Drake General Store to pop up in 12 Hudson’s Bay locations

The two retailers continue partnership in time for the holiday season