Brian Wieser

Brian Wieser

Brian Wieser is a senior research analyst at Pivotal Research Group on Wall Street. He covers publicly traded companies tied to the advertising business, including the major agency holding companies and players in the media measurement, ad tech and social media sectors.

Agency Commoditization: Lost in translation?

Why agencies might want to learn to embrace 'procurement-ese'

Bringing some Cannes Do to ad fears

Contemplating an ad-blocked media landscape

Why Twitter’s CEO stepped down

Dick Costolo failed to communicate that Twitter is still at the venture stage

Retargeting the Retargeters: Who’s buying who. And why

A very, very deep-dive on everything you need to know about a growing M&A trend

Why ROI is not driving today’s ad budgets (Column)

Ad quality issues and low quality data need to be considered when pursuing ROI

2015: An even bigger year for ad tech

Our Wall Street columnist explores potential winners and losers in ad tech

A revisionist’s recent history of TV and internet advertising (Column)

Traditional TV has done a poor job of defending itself against false perceptions that ad spend is shifting dramatically. The danger is these perceptions can lead marketers to invest against that change, making it a reality

Facebook’s Atlas and the mobile ad serving innovation gap (Column)

Brian Wieser at Pivotal Research writes that a lack of dedicated third-party ad servers is holding mobile back

The Rise of Ad Tech: Inside the WPP-AppNexus deal

Recent news highlights ad tech as a key driver of the overall advertising business –primarily online but increasingly for traditionally offline media, too