Brian Wieser

Brian Wieser

Brian Wieser is a senior research analyst at Pivotal Research Group on Wall Street. He covers publicly traded companies tied to the advertising business, including the major agency holding companies and players in the media measurement, ad tech and social media sectors.

Why ROI is not driving today’s ad budgets (Column)

Ad quality issues and low quality data need to be considered when pursuing ROI

2015: An even bigger year for ad tech

Our Wall Street columnist explores potential winners and losers in ad tech

A revisionist’s recent history of TV and internet advertising (Column)

Traditional TV has done a poor job of defending itself against false perceptions that ad spend is shifting dramatically. The danger is these perceptions can lead marketers to invest against that change, making it a reality

Facebook’s Atlas and the mobile ad serving innovation gap (Column)

Brian Wieser at Pivotal Research writes that a lack of dedicated third-party ad servers is holding mobile back

The Rise of Ad Tech: Inside the WPP-AppNexus deal

Recent news highlights ad tech as a key driver of the overall advertising business –primarily online but increasingly for traditionally offline media, too

Deathwatch: Agency edition

Time to dial back on doomsday forecasts. Brian Wieser says media agency disintermediation fears are overdone

Why ad tech matters to media

Ad tech is the modern day guts of the advertising industry

Time to talk about rebates in programmatic

Programmatic trading has made auditing rebates a complicated affair

Online Ad Fraud and Waste: A Cynic’s Optimistic View

There is a concerted effort to bring more integrity to digital advertising

TV ad buys: Math on upfronts gets more complicated

"Unimportant data" makes it tough to analyze marketplace