Martin Waxman

Martin Waxman

Martin Waxman is a social media, content marketing and communications strategist and president of Martin Waxman Communications. He conducts social media training and workshops for organizations and brands, is lead instructor for the University of Toronto SCS Certificate in Digital Strategy, hosts the Inside PR podcast and is a member of the SXSWi Advisory Board.

Small businesses shouldn’t be intimidated by social media

Some basic retail truths can set SMBs on the right path

How to fit more learning into an overstuffed brain (Column)

'Making the most of our digital world requires mastery... That takes time and practice'

If your content had a calling card

Buzzfeed and others have shown the 'hub and spoke' model needs a tune-up

Why it’s nearly impossible to be creative at work

Tapping into the creative mind is difficult when bogged down with mundane tasks

Live from North York — It’s every night

With the rise of user-generated video, you may need to sharpen your videography skills

SXSW 2016 and the focus on reality

How media brands are trying to adapt to an ever-changing landscape

Embrace Twitter’s changes before flying off the handle

Martin Waxman explains why he's suffering from the Twitter blues

The bigger meaning of small data (Column)

Open up to serendipitous opportunities, it can be a PR practitioner's most valuable tool

2015 is almost over. What have you learned?

A year of valuable lessons helps Martin Waxman rethink the way he works

A trip down millennial lane

PR pros need to rebuild the profession from a social point of view