Russ Martin

Social Scanner

Russ Martin writes the Social Scanner column for Marketing and MarketingMag.ca. Previously, he was a technology editor for Postmedia and wrote for the Financial Post, Toronto Star and The Walrus. He lives in Toronto and has met Grumpy Cat. Twice.

Social Scanner: Analytics are the next step for young social networks

Plus a look into the collateral damage in Facebook's click-bait crackdown and why brands should think before jumping on Snapchat

Social Scanner: Fanta tries comedy on Vine

Plus Yo pitches brands and Wendy's goes local with its social marketing

Social Scanner: Old Navy sings a social song

Plus Twitter has a bot problem and Facebook has new 'like' rules

Social Scanner: Snapchat’s pitch to marketers

Plus, Foursquare rebrands as a city guide and YouTubers go brick-and-mortar

Social Scanner: Twitter’s not worried about growth… yet

Twitter fends off fears about its growth problem, plus Pinterest goes global and Instagram has a new messaging app

Social Scanner: Don’t shut down your brand war room

Plus, there's a $6 billion social network without any members

Social Scanner: IKEA turns Instagram into a website

Plus, Facebook's emotional troubles and Barbie joins LinkedIn

Social Scanner: Should you tweet about the World Cup?

Not an official sponsor? Tweeting may land you in legal trouble