Russ Martin

Social Scanner

Russ Martin writes the Social Scanner column for Marketing and MarketingMag.ca. Previously, he was a technology editor for Postmedia and wrote for the Financial Post, Toronto Star and The Walrus. He lives in Toronto and has met Grumpy Cat. Twice.

Social Scanner: Pinterest’s Halloween campaign

Plus: DHL lands in hot water for an insensitive Facebook post

Social Scanner: Tumblr users are rich

Plus: Facebook asks why we hate the ads we hide

Social Scanner: Hootsuite makes big moves

Plus, would you publicize your latest client pitch on Twitter?

Adapting the always-on mentality

No need to keep the social war room open all year—just act like it is

Social Scanner: Analytics are the next step for young social networks

Plus a look into the collateral damage in Facebook's click-bait crackdown and why brands should think before jumping on Snapchat

Social Scanner: Fanta tries comedy on Vine

Plus Yo pitches brands and Wendy's goes local with its social marketing