Russ Martin

Social Scanner

Russ Martin writes the Social Scanner column for Marketing and MarketingMag.ca. Previously, he was a technology editor for Postmedia and wrote for the Financial Post, Toronto Star and The Walrus. He lives in Toronto and has met Grumpy Cat. Twice.

Social Scanner: Dove is the most-loved brand on social

Plus, Twitter's CFO has a DM fail and Kik gets into GIFs

Social Scanner: Quality over quantity

The instinct on social is to post incessantly. Don't.

Social Scanner: Why Facebook forced messenger on its users

Plus, Amex turns over its Instagram keys and Star Wars sparks a Twitter frenzy

Social Scanner: Hootsuite celebrates Halloween

Plus, Taco Bell goes dark on social and Chevrolet embraces its slip up

Social Scanner: Pinterest’s Halloween campaign

Plus: DHL lands in hot water for an insensitive Facebook post

Social Scanner: Tumblr users are rich

Plus: Facebook asks why we hate the ads we hide