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‘Screen stacking’ the new reality: TNS

"Brands must adopt a more integrated online approach"

Native ads perform, but consumers wary: study

Majority of participants would rather see banner ads

On The Move – Weekly Roundup

A recap of who’s headed where in Canadian marketing communications

Retailers explore in-store tech to reach connected consumers

Stop reading your social media feeds and check out what's on the shelves

Groupon acquires Canadian-made couponing app

Daily deals website adds to its arsenal of apps with SnapSaves

Why Dollarama poses threat to grocers, big box retailers

The Montreal-based chain takes bite out of other's market share. Even Walmart's

CBC exceeds its ratings go-o-o-al for World Cup

More than 21 million Canadians have tuned in to the global tourney

Which brands are most associated with youth sports?

New research based on poll with parents with at least one child aged three to 17

McDonald’s fries make the big screen with OOH initiative

McDonald's has mall-goers moving digital fries on screens to win real fries

Micro-segmenting ethnic millennials

TrendSpotter's Marion Chan on the importance of segmenting in ethnic markets