Consumer

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Search and social key in consumer purchase cycle

Combining the two can lead to increased spending and stronger brand advocacy

Three ways brands must evolve to engage female influencers

Marketers need to recognize the shift from bloggers to creators says agency president

Environics research uncovers widespread trust deficit

Inaugural CanTrust Index studies levels of trust in organizations, leaders, industries

The problem with marketing to moms (Survey)

Gaps between how mothers see themselves and how advertisers portray them

Why marketers should support the 2016 Census

Effective marketing requires a foundation of reliable data

Of course Russell Simmons is opening his own ad agency

The in-house content route is best taken by media who aren't brand-friendly otherwise

Kijiji shows it’s more than used goods in new campaign

Classifieds site aims for a more emotional connection with users

80% of Anglophone Canadians now watch online video: MTM

Online video consumption reaches 9.8 hours per week

Ubisoft to open Montreal entertainment centre

Pilot project has been in the works for two years and is aimed at kids 12 and under

Canadians thinking green for next car purchase (Survey)

But infrastructure is a big challenge to widespread adoption of electric vehicles