Consumer

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Are outlets a new revenue stream or brand suicide?

How many off-price outlet centres can we build before featured brands are tarnished?

How VW gets beyond TV to connect with drivers

Can an industry built on TV advertising find relevance online?

Mobile wallet Suretap unveils big expansion

Bell, Telus and their sub-brands join Rogers at the table

New study says Tim Hortons is Canada’s most trusted brand

University of Victoria sees both emotional and functional connections with consumers

Executive Roundtable: Canada’s changing consumer

Retail and brand leaders discuss how to succeed in an omnichannel marketplace

Dads spend more, are more brand loyal than moms (survey)

Y&R study shows that dads represent a massive untapped market

Air Miles goes after Millennials

Partnership with Live Nation gives concert perks to younger collectors

Consumers divided on ‘discount’ claims (survey)

The rise of the 'strategic consumer' exposes companies' pricing policies

How to transform the telco business (Q&A)

IBM's Bob Fox on what it will take to shake up a problematic sector

Many U.S. shoppers see no reason to pay with smartphone

Insights from the front line of mobile payments