Consumer

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The inevitable winner in the emotional vs. rational ad debate

Why sticking to the facts is not enough when lies are everywhere

MES 2016 maps out the customer journey for marketers

Experts from social, newspapers, direct mail and TV discuss integrated planning

Twitter party spreads research on pediatric pain management

Year-long #ItDoesntHaveToHurt initiative provides helpful tips to parents

Netflix looks at binge habits of Canadians, global users

Viewers are getting hooked faster to binge-worthy content than ever before

Study probes shopping habits of millennials

BrandSpark research finds younger shoppers aren't as into discounts as older consumers

Enercare gives Canadians a ‘wintervention’

New campaign is the latest phase in company's rebranding efforts

Classico breaks the mould with ‘Second Best’ campaign

Pasta sauce brand launches spot that shows homemade sauce will always win

Western Union finds new faces for the brand

New campaign features real Canadians and the stories of how they move money

Dentsu Aegis’ chief strategy officer makes a big confession

Sasha Grujicic's talk at YouTube Pulse summed up the digital marketing challenge