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Millennials are looking for brands to trust: Havas

Nearly half of surveyed millennials consider brands "essential" to their life

Target faces loyalty challenges in Quebec

It's a tough sell in Quebec, but there is opportunity in being less-well-known

Home Depot data breach brings class action suit

Big box retailer joins others dealing with life after the hack

Ethnic insights at the heart of a total market strategy

Asking 'which cultural group should I target?' may put you on the wrong path

Nestlé Waters urges moms to put down the pop

New PR campaign touts benefits of water

Second Cup launches Flat White promotion

New espresso drink part of brand rejuvenation

Mountain Equipment Co-op launches MEC Outdoor Nation

Retailer aims to inspire youth to get outside

Canadian Tire introduces enhanced loyalty program

A digital addition to Canada's unofficial second currency