Consumer

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Mobile driving gains in time spent with media (Report)

Time spent with digital exceeds TV by nearly an hour each day

McDonald’s gets personal with new ad campaign

Cossette creates a series of on-the-fly commercials in the back of a Whitby location

Captain Morgan’s cottage hack

New campaign inspires Canadians to seize the summer in their own way

IAB study suggests Canadian ad blocking in decline

IAB Canada president sees a lot of potential in new stats on user expectations

What marketers need to know about housework (Study)

69% of Canadians think brands unfairly portray gender roles in the home

Local searches drive changes to Google’s ad offering

New formats and device-focused bidding for people - and advertisers - on the go

Dairy Farmers puts Canadians to bed

Nearly half of Canadians say lack of sleep affects productivity at work

The marketing blend behind Steeped Tea’s brand success

Tonia Jahshan left an agency but went on to create a loose-leaf empire

Molson Coors expands Mad Jack portfolio

Central Station campaign includes OOH, TV and online video

IKEA pop-up shop aims to debunk traditional food conventions

'It Starts With The Food' campaign launches in downtown Toronto