Cosmetics and housewares popular online shopping items

Ipsos Reid says annual online bill reaches almost $1,000

A new study says more than eight in 10 Canadian internet users have made an online purchase in the past year with cosmetics, furniture and pet products among popular items.


The Ipsos Reid survey says 82% of Canadians were buying online, with consumers between the ages of 18 and 34 making the most digital purchases.

It says 92% of these younger consumers have purchased online this year, while 82% of those aged 35 to 54 have bought online, and 74%t among those 55 years and older.

The survey also found that the average amount of reported spending for online purchases was $954 annually.

When looking at the most common items purchased online, cosmetic and beauty products were up six percentage points to 29% from last year; pet products were up six points to 17%; furniture and housewares were up five points to 23%; groceries were up five points to 15%; and glasses and contact lenses were up four points to 15%.

Despite the popularity of smartphones and tablets, desktops and laptops continue to be used the most for online purchases, with nine in 10 online purchases made with personal computers in the past 12 months.

The online study surveyed 800 adults and was done between July 2-7.

Consumer Articles

New Dimpflmeier product the ‘best thing since sliced bread’

Carb Smart contains contain high protein, low carbohydrates and zero sugar

MEC goes for good times in new campaign

Creative focuses on fun, outdoor experiences with friends and family

London Drugs creates LDExtras loyalty program

Program offers rewards tailored to customers' purchase online, in store

Maple Leaf Foods seeks a chief adventure officer for Devour

Content-generating campaign has attracted more than 5,000 applicants so far

Rizer Social offers analytics to improve influencer marketing

Data from DMPs and platform APIs aimed at improving attribution

Capital One to host hackathon for charities

Credit card company is helping not-for-profits reach millennial donors

Will neuromarketing make firms rethink integrated campaigns?

Canada Post and St. Joseph dig deeper into the impact of digital, direct mail

30 Under 30: The class of 2016

Next wave of Canada's marketing leaders revealed in annual search for top talent

30 Under 30 – Rashel Hariri

Digital social engagement manager, McDonald's Canada