Cosmetics and housewares popular online shopping items

Ipsos Reid says annual online bill reaches almost $1,000

A new study says more than eight in 10 Canadian internet users have made an online purchase in the past year with cosmetics, furniture and pet products among popular items.

OnlineShopping

The Ipsos Reid survey says 82% of Canadians were buying online, with consumers between the ages of 18 and 34 making the most digital purchases.

It says 92% of these younger consumers have purchased online this year, while 82% of those aged 35 to 54 have bought online, and 74%t among those 55 years and older.

The survey also found that the average amount of reported spending for online purchases was $954 annually.

When looking at the most common items purchased online, cosmetic and beauty products were up six percentage points to 29% from last year; pet products were up six points to 17%; furniture and housewares were up five points to 23%; groceries were up five points to 15%; and glasses and contact lenses were up four points to 15%.

Despite the popularity of smartphones and tablets, desktops and laptops continue to be used the most for online purchases, with nine in 10 online purchases made with personal computers in the past 12 months.

The online study surveyed 800 adults and was done between July 2-7.

Consumer Articles

Diageo launches Jeremiah Weed in Canada

Brand takes 'irreverent approach' to connect with millennials

Amazon expected to become top U.S. clothing retailer

Will ecommerce giant become the king of clothing in Canada?

Weak dollar not all bad news for retailers (Survey)

Canadians are rethinking their cross-border shopping trips

Are men underserved by online retailers or just more critical?

How gender is impacting online shopping habits and what retailers can do about it

Why Starbucks is winning at loyalty

Coffee chain sees record sales thanks in part to its rewards program

Telus partners with Aimia on loyalty program roll out

Telco to use 'Smart Button' software to help review and analyze customer data

What marketers can learn from… Marvel’s comeback

Great companies don't only make products, they build ecosystems

Checkout 51 acquired by News America Marketing

Canadian mobile coupon company to retain its name and Toronto headquarters

What companies can learn from… the Ashley Madison hack

Sophisticated attackers are targeting mid-size companies like never before