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Articles

Transparency remains programmatic’s Achilles heel

Outlining new ways advertisers may be paying more for less

Kiip and MasterCard partner on new app

‘Priceless Surprises’ app rewards customers in the moment

How vending machines are moving beyond junk food

New generation machines dispense everything from doughnuts to eggs

Loyalty programs: what’s in it for marketers?

Survey finds that loyalty matters in consumers’ purchasing decisions

McDonald’s to test all day breakfast in U.S. next month

Move reflective of food chain's ongoing efforts to keep pace with shifting habits

Why mobile payments aren’t catching on

Is using a debit or credit card just too easy?

Facebook makes a big play for mobile programmatic

New in-app exchange marks a much-anticipated entry into the space

AOL advocates for an open tech ecosystem

'The biggest danger in our ecosystem today is a walled garden,' AOL CMO says