Conference Agenda

Building Your Brand Story Through Engagement

8:15 am - Registration and Continental Breakfast

9:00 am - Introductory remarks

  • Julie Petch, President, The Jetstar Group
9:05 am - Chapter One: How engaging are you really? Understanding engagement and its roll in the mix. 9:50 am - Chapter Two: Engagement Game Changer - Major Developments & Impact 10:35 am - Networking Break

10:45 am - Chapter Three: ROI and How to get buy-in from your boss 11:30 am - Chapter Four: Leveraging Passions as a Key Driver 12:00 pm - Chapter Five: Speed Networking
  • A unique opportunity to engage and network directly with speakers and sponsors
12:30 pm - Lunch

1:00 pm - Chapter Six: Look who’s engaged! Global Trends & Best Practices
  • Don Mayo, Global Managing Partner, IMI International
1:50 pm - Chapter Seven: Engaging the Next Generation
Student Engagement Tactics through Innovative Media to Reach a Desensitized Generation
  • Andrew Au, President, Campus Intercept
  • Andy Querin, President & COO, Zoom Media
  • Ryan Wolman, Creative Director, Henderson Bas
  • Additional panelists to be announced soon!
2:30 pm - Wrap-Up & Closing Remarks

*Agenda subject to change

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