Conference Agenda

Building Your Brand Story Through Engagement

8:15 am - Registration and Continental Breakfast

9:00 am - Introductory remarks

• Julie Petch, President, The Jetstar Group

9:05 am - Chapter One: How engaging are you really? Understanding engagement and its roll in the mix.

• Nathan Rosenberg, Chief Marketing Officer, Virgin Mobile Canada

9:50 am - Chapter Two: Engagement Game Changer - Major Developments & Impact

• Dan Quinn, Managing Director, NFL Canada

10:35 am - Networking Break

10:45 am - Chapter Three: ROI and How to get buy-in from your boss

• Olivier Blanchard, President, BrandBuilder Marketing

11:30 am - Chapter Four: Leveraging Passions as a Key Driver

• James Topham, Director of Communications, War Child
• Stephen Jurisic ,Creative Director, john st.

12:00 pm - Chapter Five: Speed Networking

• A unique opportunity to engage and network directly with speakers and sponsors

12:30 pm - Lunch

1:00 pm - Chapter Six: Look who’s engaged! Global Trends & Best Practices

• Don Mayo, Global Managing Partner, IMI International

1:50 pm - Chapter Seven: Engaging the Next Generation
Student Engagement Tactics through Innovative Media to Reach a Desensitized Generation

• Andrew Au, President, Campus Intercept
• Andy Querin, President & COO, Zoom Media
• Ryan Wolman, Creative Director, Henderson Bas
• Additional panelists to be announced soon!

2:30 pm - Wrap-Up & Closing Remarks

*Agenda subject to change