Conference Agenda
Engaging Influencers
November 24, 2009
Fermenting Cellar
55 Mill Street, Building #58
Suite 200
Toronto
7:50 am to 8:00am
Opening Remarks
Julie Petch, President, The JetStar Group and Chris Daniels, Marketing Magazine
8:00 am to 8:45 am
Keynote Address: Influencing the Influencers—Who They Are and Why They Get Involved
Sean Moffitt, President and Chief Evangelist, Agent Wildfire Strategy & Communications
8:45 am to 9:15 am
Axe: Playing with the Guys
An in-depth case study of Axe’s adventures in online gaming and video
Kristine Sherliker, Lead Communications Manager, Unilever
Jason Dailey, Country Lead, Solution Specialist Sales, Microsoft Advertising (Canada)
9:15 am to 9:50 am
Panel: Where and How to Find Influencers
John Lee, Managing Director, M Thirty
Lance Webb, Ontario and Alberta sales representative, Burton Snowboards
Bruce Yip, Partner, Gameology
Gillian MacPherson, Director, New Product Development, ICOM, division of Epsilon Targeting
Moderator: Chris Daniels, Writer-at-Large, Marketing Magazine
9:50 am to 10:05 am
Sponsored Coffee Break
10:05 am to 10:30 am
Case Study: Deconstructing the Success of the Sennheiser Sound Tour
Anne Joyce, Director of Marketing, Sennheiser Canada
Kevin Durkee, Vice-President, The Jetstar Group
10:30 am to 11:20 am
Engaging College Students and Young Adults
Moderator: Andrew Au, President, Campus Intercept
Short case studies, followed by discussion from:
- Linas Balaisis, National Marketing Manager, Toyota Canada
Karl Flanders, Creative Director, Media, Saatchi & Saatchi - Becky Kwiatkowski, Brands Marketing Manager, Carlsberg Canada
- Yvette Thornley, Lead, Social Marketing Practice, Partners & Edell (MUMPS campaign)
11:20 am to 11:55 am
Closing Keynote: How to Measure Social Media Engagement
David Alston, VP, Marketing & Community, Radian 6
