Engagement Marketing Conference: Engaging Influencers

David Alston
Vice-President, Marketing & Community
Radian6

Keynote: If social media is about listening and engaging and building relationships, then what am I now measuring in this two-way conversational and collaborative world? Can I figure out who's influential, but who I should be ignoring long tail? How am I supposed to scale this thing if I can buy into it? What does it mean to humanize a brand, and why would I want to do it? Be prepared for a conversation. Let's wrestle this topic to the ground once and for all.

David is vice-president of marketing & community at social media monitoring solution company, Radian6. David's focus at Radian6 is building the firm's brand internationally through the use of social media monitoring, outreach and engagement. He is the co-inventor of the “twebinar” format, with social media maven Chris Brogan, which is a mashup between a traditional video webinar and Twitter. David has also become a featured speaker and panelist at a number of new marketing, blogging and social media events as a guide to how brands should be listening to consumer-generated media online. As one of Twitter's most followed CMOs, David takes his interactive style of marketing to every speaking engagement – listening, learning and engaging with the audience. You can follow David on Twitter at @davidalston David blogs at TweetPR.