Engagement Marketing Conference: Engaging Influencers

Sean Moffitt
President & Chief Evangelist
Agent Wildfire Strategy & Communications

Keynote: "Influencing the Influencers--Who They Are and Why They Get Involved"

Sean Moffitt is Canada's word of mouth and community-building expert. Previously an executive-level marketer, Sean is now an agency leader and consultant, bridging the traditional and digital divide. He has led the direction of Canada's best known brands at Molson, Guinness, Labatt, Procter & Gamble and others. Taking on the future of marketing, Sean founded Agent Wildfire—a leading marketing, media and research firm dedicated to customer advocacy, social media, word of mouth, influencer marketing, online communities and buzz-building. He speaks frequently on marketing and new media, and has chaired the Canadian Marketing Association's “From Mass to Grass Word of Mouth Conference.” Acting as an executive marketing consultant to Don Tapscott's firm nGenera, Sean also helps executive and brand teams orchestrate plans to succeed in a customer-controlled marketplace.

Spot Sean's rants and musings on marketing and new media through his top-ranked blogs, Buzz Canuck, Spreads Like Wildfire and e-newsletter, The Buzz Report. Sean spearheads two leading Canadian executive networks The League of Kickass Business People and The League of Kickass Under 30 and influencer network The Influencers. He has also authored a research report on Canadian alternative marketing and media The Buzz Report, and is turning a critically-acclaimed white paper Wiki Brands into a book of the same name.